Tag Archives: History of Dress

Margaret Morris and her Merry Mermaids

Miss Margaret Morris and her Merry Mermaids, BFI Newsreel.

As the 1920s and 1930s ushered in a new obsession with health, and the healthy body, women across the UK, the US, and beyond, began developing new techniques, regimes, and moves designed to create the elongated limbs and taut torso which was desired at the time. One of the most well-known groups to come out of this was the Women’s League of Health and Beauty, a group who encouraged movement as a way to achieve peace. The league held women-only classes, had uniforms and rules, and focused on synchronised, repetitive movement. This allowed the League to develop into something much more than just a weekly exercise class: it became central to friendships, romances, health, and for many women, life.

Another key player at the time was Margaret Morris Movement (MMM). Morris was born in London in 1891 and from a young age starred in plays and ballets. Through Raymond Duncan (Isadora Duncan’s brother), Morris learnt Classical Greek Dance, which through its focus on lyrical dance, she felt offered more freedom and movement than traditional ballet. In the early 1910s, Morris set up a hugely successful dance school, and her style of unbound movement was growing in popularity. By the mid 1920s, the school was opening branches in French, Scottish, and English cities.

Margaret Morris, video still from ‘Miss Margaret Morris and her Merry Mermaids’, BFI Newsreel.
Women dancing on Harlech Beach, video still from Miss Margaret Morris and her Merry Mermaids, BFI Newsreel.

A 1923 newsreel courtesy of the British Film Institute shows a group of MMM students performing their dance moves on Harlech beach, in North Wales. Appearing under the title ‘Miss Margaret Morris’ Merry Mermaids’ the women and girls dance along the waters’ edge with fervent energy. The dancers simultaneously appear to be free, flowing, and natural in their movements whilst also clearly performing a choreographed and synchronised set of movements. The women then form a circle through their joint hands and run around in this formation on the damp sand. This frame feels familiar in the way that it is reminiscent of Henri Matisse’s 1910 painting, ‘The Dance’. Matisse’s painting depicts five figures holding hands and dancing in a circle on the grass, with a blue sky behind them.

Henri Matisse, The Dance, 1910, The Hermitage, St Petersburg.

I highly recommend watching the full clip on the BFI, it’s under three minutes long! BFI link: https://player.bfi.org.uk/free/film/watch-miss-margaret-morris-merry-mermaids-1923-online

By Rosie Dyer

Bibliography:

https://player.bfi.org.uk/free/film/watch-miss-margaret-morris-merry-mermaids-1923-online

https://www.margaretmorrismovement.com/about/margaret-morris

https://www.irenebrination.com/irenebrination_notes_on_a/2015/04/margaret-morris.html

https://sheroesofhistory.wordpress.com/2017/06/08/margaret-morris-pioneer-of-movement/

https://www.istd.org/dance/dance-genres/classical-greek/

https://www.henrimatisse.org/the-dance.jsp

5 Minutes With…Georgina Johnston-Watt

We’ve been busy working on our dissertations, so we’re taking the opportunity to get to know the current MA Documenting Fashion students. Here, Georgina discusses Vogue, her scented virtual exhibition and fairy wings.

What is your dissertation about? What prompted you to choose this subject?

My dissertation is on Audrey Withers OBE, who was the editor of British Vogue between 1940 and 1960, having first joined the magazine as a sub-editor in 1931. I was introduced to Audrey Withers’ work through Julie Summers’ book and online talk on Dressed For War in late 2020. During the talk, hosted by Somerville College,  I learnt that Audrey Withers and I had shared the same undergraduate college, and, yet I had never heard of her name despite her many achievements and my pre-existing interest in fashion (with a keen interest in fashion magazines). I immediately became fascinated by her life and work, wanting to learn more about the tensions between her public and private personas – Audrey Withers was as a notoriously private character – and it was this which ultimately inspired me to apply for the Documenting Fashion MA at the Courtauld. Through my dissertation, I’m enjoying playing the part of detective, trying to uncover more information about Audrey Withers through her private correspondence, workplace memos and newspaper cuttings, as well as undo the misconceptions surrounding her, such as she herself became ‘interested in Vogue magazine when an undergraduate at Somerville College, Oxford,’ as written in a Norwood News article of 1951. In fact, Audrey Withers was largely uninterested in fashion and instead ‘achieved her results by sheer intelligence’ in the words of Harry Yoxall, the chairman of Condé Nast. My dissertation will focus on her private and public lives and how they were designed to remain entirely separate, but that Audrey Withers’ role at Vogue required them to overlap at points, with family friends such as Paul Nash writing articles on all manner of things.

Additionally, I was fascinated to learn how Audrey Withers and Cecil Beaton destroyed the entire paper and photographic archive of British Vogue for 1942’s March issue (below) in response to the Paper Salvage effort and in the face of unimaginable hardship. I believe the coupled nobility and arrogance in this action – which reacted to contemporary uncertainty at the expense of future study – serves as an example of the undeniable tension behind justifying perceived ‘frivolities’ in an era of necessity as well as securing Audrey Withers’ status as a largely anonymous and unknown figure.

Vogue
British Vogue, March 1942

What is your favourite thing that you’ve written/worked on/researched this year?

I’m loving my dissertation – especially as it is something I’ve been mulling over since last summer – but I really enjoyed working on my virtual exhibition, which explored the power of perfume. Perfume is capable of so much: it has the power to evoke forgotten moments; perfume acts as a designer’s signature – yet invisible – autograph, the list could go on… What I’ve loved about this project was its focus on creating a visual argument. Unlike an academic essay where you might presume certain knowledge and expertise on behalf of the reader, I had to consider how to pitch each element to a wide variety of visitors in order to give them the best experience possible. For instance, I used text panels to introduce each section and broader themes, whereas the sample exhibition catalogue entry allowed for a more in-depth analysis.

I wanted to situate perfume within a retail space, reinforcing perfume’s relationship to commercial practices, and chose to set it in the historic Liberty Department Store in London. In keeping with the idea of it as a fantasy exhibition, I kept on imagining I was in ‘The Sims’ world each time I was working on my floor plan, visualising how a Sim character would walk through the exhibition space. I wanted to create an immersive, multi-sensory experience, and decided on a commissioned and interactive sensory wall, serving baked goods (and cocktails!) to create three ‘miniverses’ to reflect the perfumes and designers on display: Elsa Schiaparelli’s Shocking, Yves Saint Laurent’s Opium and Tom Ford’s Tuscan Leather. I found considering perfume’s position as simultaneously immaterial and material particularly fascinating and incorporated that into my layout.

What are you wearing today?

Recently, I’ve found that I’m wearing a ‘uniform’, which normally consists of jeans, a simple top, a fun statement blazer or coat and a bright red lip. Today, I’m wearing a pair of denim blue Levi’s, an M&S black thermal top (not so chic, but I FEEL the cold), my cherished checked old Celine blazer from Vestiaire Collective and a pair of slightly battered Axel Arigato trainers, plus my go-to vintage Mulberry laptop bag, which I nabbed from my mother. And, of course, my signature red lip. I’m also having a bit of a jewellery moment, so have layered it with a couple of Alighieri necklaces (including the ‘Invisible Compass’ as I’m always getting lost!), a gorgeous Katie Mullally Irish Coin Charm featuring an Irish hare (I’m born Year of the Rabbit which I feel is close enough) and an amber necklace bought in Edinburgh by two of my dearest friends for my birthday last year. I’m also wearing a pair of Motley X Alice Cicolini earrings and my usual rings, including one from my mother and a Gracie J prototype tear ring. It’s been a research day, which started with an exciting trip to Vogue House to meet with Julie Summers, where we talked about our love for Audrey Withers, and I was lucky enough to take a quick peek at some of the Vogue archives from the 1940s and 1950s. I then had lunch with a friend and have since been busy in the London College of Fashion Library looking at more Vogue archives where I bumped into fellow MA student, Megan, before heading home for a relaxed evening!

Do you have an early fashion memory to share?

When I was a child, there was a time where all I would wear was a dress with a tutu skirt, fairy wings, and green wellington boots. And jeans underneath if it was cold. Occasionally, if I was feeling very daring, I might try to pinch my mother’s clip on earrings to complete the look… From an early age, my mother had been quite happy for me to choose my own outfits, barring the occasional family event, and so I’d turn up to nursery dressed as a fairy. Complete with a little handbag with everything a fairy might need for the day, namely bubbles and a glitter pen.

As I would wear this outfit day in and day out, I must’ve worn it on the day we had an art lesson as my mother ended up receiving a call from the school. Initially assuming it was about one of my brothers who was constantly misbehaving, it was a surprise to hear that it was about how I had refused to take off my fairy wings when asked. Though the teacher was seemingly only concerned they’d get mucky during the arts and crafts activities, I continued to refuse to take them off and they were unable to put my painting overalls on. While neither my mother or I can remember the precise outcome, or whether I agreed to take my fairy wings off – even momentarily to put the apron on – I’d like to think that a compromise was eventually made, and I succumbed to reason. But knowing how stubborn children can be, there’s certainly a chance that I refused to cooperate.

In the photo below, it’s funny how the core of many of my outfits remains the same, even nearly two decades on. I often wear a white t-shirt and jeans, and the tutu dress and fairy wings have simply been replaced with a statement jacket. It would seem that there’s a part of me that still wants to be a fairy.

Wearing a tutu, fairy wings and wellington boots, circa 2003

2022: A year of #NoNewClothes

Truthfully, I’m rarely one for New Year’s resolutions and if I ever do commit to making a change, it’ll just so happen to be something which I’m already willing to reduce or eradicate in its entirety. This year, however, I’ve decided to truly revamp my attitude – and wardrobe! – by committing to only buying second-hand clothes.

For the last few years, I have made a concerted effort to buy a maximum of three garments which could be categorised under the term ‘fast-fashion’ a year and thus the goal seems attainable; however, this would invariably creep up to five or so items having fallen for the countless marketing ploys à la Black Friday and during other heavily advertised sale periods.

Fashion
Figure 1: Shields, Jody. ‘View: Everything Old is New again.’ Vogue (US) Apr 01 1989

ON TRENDS

During the first few months of our MA, we have studied how people are drawn to buying clothes, often not out of necessity, but rather due to numerous social factors. Individuals, quite willingly, can be seduced through the socially acceptable (and usually passive act) of following a trend and statements such as ‘because they’re in fashion’ may be offered as a legitimate explanation for adopting any one of more items of clothing. Indeed, the wearer themselves might not even claim to know why they are wearing any one garment beyond this very reason. Such attitudes can create a unique position whereby those who subscribe to blindly following trends also police others to see who is adhering to any specific trend, passing judgement based on what they see. Furthermore, it is largely accepted that clothing forms a large part of the first impression we make on others; indeed, as a cohort, we each expressed the heightened considerations regarding our outfits and additional pressure placed for the first day of our MA, offering as it did for the majority, the first time meeting one another in person.

Such considerations in fashion – at least for me – evoke the much-quoted and adored cerulean blue scene in The Devil Wears Prada where Miranda Priestly (played by Meryl Streep) quite literally gives Andrea (Andy) Sachs (played by Anne Hathaway) a dressing down after she shows her contempt for the fashion world, claiming to be ‘exempt’ from fashion (fig. 2). Priestly’s speech serves to suggest that Andy’s choice of jumper is the prime example of a trend being spotted at fashion shows and then trickling down to high-street retailers. In other words, people are unable to be removed from fashion and thus (sub)consciously make specific choices and associative statements with what they choose to wear. As philosopher Gilles Lipovetsky writes: ‘With fashion, human beings begin observing each other endlessly, appreciating each other’s looks, evaluating nuances of cut, colour, and pattern in dress.’ Moreover, it is this constant observation that has become all the more heightened through social media, and this is especially true of platforms that focus on the dissemination of images.

Fashion
Figure 2: Screenshot from ‘The Devil Wears Prada’ (2006). Photo: Screenshot from YouTube

Indeed, my resolution to buy ‘nothing new’ relates to this constant observation, and perhaps unsurprisingly as a student of History of Dress, my desire to stand out and communicate specific messages in what I wear. Therefore, for me, buying vintage and second-hand is about making considered purchases, often over a period of a few months or even a year. It presents a new opportunity to literally trawl through vintage shops in the hopes of finding something incredible with expectations that may crumble upon seeing the fifth moth-ridden jumper in a row but can instantly be restored as soon as I’ve spotted the perfect jacket (fig.3 aka the dream jacket). Buying second-hand and vintage can certainly be a frustrating process, too, such as when an item you’ve been eyeing up is no longer available; or, the gut-wrenching moment when someone outbids you on an eBay listing in that *last* second, coupled with the misplaced confidence in thinking you were the only one who was going to bid on the item.

Biba
Figure 3: 1970s Biba Lamé Jacket. Photo: V&A

Moreover, where possible, I love reaching out to the buyer to see if they can offer any anecdotal information surrounding the garment to construct a complete mental image and history, ‘revealing the wearer’s identity, character or physiognomy,’ as analysed by Kitty Hauser. Without a doubt, one of my favourite vintage purchases included a beautiful hand-written note from its previous owner which outlined how treasured it had been, but also how it ‘will have another chapter in its fashion life’ which I think perfectly sums up the special feeling one might have when buying something second-hand.

Recently, I’ve found that compliments relating to clothes between friends and strangers alike are more increasingly being met with the following explanations: ‘It’s vintage’; ‘I’ve had it for [insert length of time]’; and, ‘I got it from a charity shop for a fiver’. Each of these explanations suggests a new way of justifying past and present purchases as individuals are becoming abundantly aware of the environmental implications of their purchases and want to alleviate guilt or the notion of being ‘part of the problem’. However, it also creates an issue that goes against the very origins of the second-hand clothes market, dating back to the 1700s, which was set up to help people purchase clothes at more affordable prices, something that Barbra Streisand’s Second Hand Rose notes as rendering it less desirable, an attitude which has greatly changed in recent years (fig. 4). Today’s appetite for vintage pieces can see prices skyrocket as specific eras and garments are (re)interpreted as trendy, once again creating the issue of affordability which has long defined – and plagued – the fashion industry.

Fashion
Figure 4: Screenshot from Barbra Streisand’s ‘Second Hand Rose’ (1965) for the ‘My Name is Barbra’ TV Special. Photo: Screenshot from YouTube

THE NEED TO ACT

Recent conferences such as COP26 have put pressure on the need to truly change our consumer habits, particularly as statistics show that the fashion industry emits about the same quantity of greenhouse gases a year as the entire economies of France, Germany and the United Kingdom combined. This was reported in a recent McKinsey and Co report which found that the fashion industry alone had emitted a mind-blowing 2.1 billion tonnes of greenhouse gases in 2018.

Moreover, people in the United Kingdom buy more clothes per person than any other country in Europe. In sum, the amount of clothes that many people in the UK own is nothing near a ‘normal’ amount as fewer people buy to last, the expectation that an item of clothing’s lifespan is limited to a mere few months, or a singular outing is a bleak state of affairs indeed. This is partly driven by the fact that 69% of new clothes are produced from synthetic fibres and plastics, set to reach an alarming 75% by 2030.

The statistics are alarming, and our desire to consume fashion leads to some of the worst working conditions, only exacerbated by fast-fashion retailers such as Pretty Little Thing introducing a mind-blowing 100% off during last year’s Black Friday in a bid to get rid of excess stock and drum up publicity and excitement with its consumers (fig. 5).

In order to help track the individual impact of reducing our clothes consumption, initiatives such as the Count Us In ‘Wear Clothes to Last’ pledge work to calculate the estimated reduction in an individual’s carbon pollution throughout the year. At the time of writing, 1,709 people have signed the pledge.

PLT
Figure 5: Screenshot of the @OfficialPLT tweet advertising 100% off discounts. Photo: Screenshot from Twitter

 

Let us now turn our attention now to some of the solutions which have helped reduce my desire to buy new clothes.

HOW TO RESIST THE TEMPTATION

  • Unfollow brands and individuals who promote a fast-fashion lifestyle, especially if they are being sponsored by fast-fashion conglomerates to do so.
  • Tailor your cookies or use ad-blockers to help reduce the number of pop-up adverts you receive.
  • Unsubscribe from unnecessary marketing emails from fast-fashion brands
  • Actively search for sustainable alternatives.

HOW TO SHOP

Buy to last (and take care of your clothes!)

Donate/repurpose/sell unwanted clothes

Second hand, both online and in person

  • Vintage Shops and kilo Sales (details often found on Facebook)
  • Local Charity Shops
  • eBay; Etsy; Depop (@5thSeasonVintage is a personal favourite)
  • Vestiaire Collective; HEWI – premium brands

By making my pledge public, I am hoping to be held accountable by friends and family for any purchases I make throughout the year.

By Georgina Johnston-Watt

Sources:

Hauser, Kitty, 2005, ‘The Fingerprint of the Second Skin,’ in Christopher Breward and Caroline Evans, eds., Fashion and Modernity, pp. 153-170

Lipovetsky, Gilles, 1994, ‘The Enchantment of Appearances,’ in The Empire of Fashion: Dressing Modern Democracy pp. 18-54

http://changingmarkets.org/wp-content/uploads/2021/07/SyntheticsAnonymous_FinalWeb.pdf

https://collections.vam.ac.uk/item/O120586/jacket-biba/

https://www.dazeddigital.com/fashion/article/54904/1/pretty-little-thing-fast-fashion-plt-black-friday-sale-free-clothes

https://www.greenpeace.org.uk/news/the-uks-fast-fashion-habit-is-getting-worse-and-its-destroying-the-planet/

https://www.mckinsey.com/industries/retail/our-insights/fashion-on-climate

https://www.proquest.com/magazines/view-everything-old-is-new-again/docview/879279559/se-2?accountid=10277

https://twitter.com/OfficialPLT/status/1465440440409378822?s=20&t=4AJWD-GfG51zDgfKVbhXjw

https://www.youtube.com/watch?v=CaPmNly54gA&ab_channel=WestHwood

https://www.youtube.com/watch?v=Ja2fgquYTCg&ab_channel=Movieclips

The Spectacle of Fashion

Complete with allure, sophistication and sparkle, jewellery has continued to captivate and spark people’s interest, be it in a tiara, a ring or as an uncut gem. It is perhaps of little surprise therefore that a pair of seventeenth-century Mughal spectacles, with diamonds and emeralds as their central lenses, originally conceived from substantial stones weighing at least 200 and 300 carats respectively, became the headline act for Sotheby’s Arts of the Islamic World and India auction held in London on the 27 October 2021. What may be of surprise, however, is that they remain unsold, having failed to reach their combined £3 million estimate, despite the fact that no other examples are believed to exist.

 

Seventeenth-century Mughal Glasses nicknamed Halo of Light. Courtesy of Sotheby’s.

 

In the run up to the event, these highly unusual and rare spectacles attracted international media attention, including writeups in news outlets such as BBC and CNN Style, hinting at a potential bidding war and expectation that these glasses were likely to exceed their £1.5-2.5m respective estimates. Comparisons were made to Kylie Jenner’s 2018 MET Gala outfit or Cartier’s diamond glasses as seen at the 2019 Billboard awards, highlighting how all things bling are forevermore in fashion.

 

Seventeenth-century Mughal Glasses nicknamed Gate of Paradise. Courtesy of Sotheby’s.

 

I’d also like to throw another comparison into the mix: that of the infamous Rothschild Surrealist Ball of 1972. It was an event which saw fancy dress and opulence operating at new extremes, with costumes designed by the likes of Salvador Dalí himself and well attended by the crème de la crème in society at that time. What’s more, these glasses were created to be worn not simply admired, an impressive and audacious feat in itself. As such and notwithstanding their original provenance, these spectacles once again seem to maintain a contemporary feel despite their seventeenth-century origins, suggesting a continued appetite for lavishness and all that *glitters*, supporting the theory that a diamond (or emerald!) continues to operate at the height of fashion.

 

Two attendees at the Rothschild Surrealist Ball, 1972.

 

This opens up the discussion towards the continued historical and academic research, in part, because the provenance of these glasses is still somewhat contested but also because of the absolute technical prowess they exhibit. Research has concluded that these glasses were conceived in the seventeenth century in India, with the frames developed at a later stage during the nineteenth century. The first pair presented by Sotheby’s is aptly named Emeralds for Paradise (or nicknamed Gate of Paradise) and its central gems can be traced back to the Muzo mines of Colombia; conversely, the diamond lenses forming Diamonds for Light (dubbed Halo of Light) likely came from the Golconda mines of Southern India, but this is still under review.

 

What can be ascertained, however, is that these glasses are exemplary in demonstrating the fusion between science with beauty and tradition, with each pair believed to possess unique healing properties – emeralds have been used as early as 1CE as a means of combating strained eyes but were also seen as a key aid in warding off evil. On the other hand, diamonds were considered to have illuminating properties, and the skilful cut of the flat-cut diamonds ensures that transparency is retained when the glasses are worn, thereby offering enlightenment to its wearer.

 

One of the rumoured owners of these extraordinary glasses is emperor Jahangir who was the fourth Mughal Emperor, ruling from 1605 to 1627. At a time where the monarchy set the standard (and boundaries, legal or otherwise) as definers of elegance and sophistication, it seems fitting that an emperor would have guaranteed – the implicit or explicit – exclusive ownership of such elaborate pieces. This can be partly determined by a willingness to sacrifice the majority of a 200-carat diamond to make two flat-cut diamonds, totalling a comparatively modest 25 carats for the Halo of Light spectacles, with the same process being repeated to provide the two flat-cut emeralds for the Gate of Paradise spectacles.

 

Painting of the Peacock Throne, commissioned by Emperor Shah Jahan in early 17th Century India.

Perhaps adding credibility to such a theory is the fact that Jahangir (in his twelfth year as ruler) gifted himself an article of clothing in the form of a sleeveless over-tunic (named the nadiri) that he alone could wear, only ever extending this to his inner circle. Indeed, one of the recipients was his son and successor Shah Jahan who ruled from 1628 to 1658. During his reign, Shah Jahan commissioned the famous and hugely opulent ‘Peacock Throne’, which featured the 186-carat diamond named Koh-i-Noor (now part of the British Crown Jewels). He too is rumoured to be the original owner of these glasses, with the central emeralds believed to have offered aid to soothe his eyes, following an extended period of mourning after the loss of his favourite wife, Mumtaz Mahal.

 

While there is plenty left to say about these extraordinary glasses, I shall conclude with this: should bling be your thing, and if you can afford to splash the cash, then I hope they’ll be back up for auction ASAP. But in the meantime, if you want to feel like royalty on a budget, then why not try this great alternative: https://www.ebay.com/itm/Princess-Glasses-1-Pc-Apparel-Accessories-1-Piece-/164141097819

 

By Georgina Johnston-Watt

 

Sources:

 

Belfanti, Carlo Marco, ‘Was Fashion a European Invention?’ in Journal of Global History, no. 3 (2008), pp. 419-43

 

https://www.sothebys.com/en/buy/auction/2021/arts-of-the-islamic-world-india-including-fine-rugs-and-carpets-2/a-pair-of-mughal-spectacles-set-with-emerald?locale=en

 

https://www.bbc.co.uk/news/world-asia-india-58825741

 

https://edition.cnn.com/style/article/diamond-glasses-emerald-mughal-auction/index.html

 

https://therake.com/stories/icons/party-animals-the-rothschild-surrealist-ball/

In Conversation with Dr. Rebecca Arnold…

*Due to teething problems with the new editing team, this post will be updated with images ASAP*

Current student Ipek Kozanoglu chats to MA Documenting Fashion’s very own Dr Rebecca Arnold about all things fashion and the @documenting_fashion Instagram account.

The emergence of Instagram eleven years ago has awoken a frenzied desire to share. Whether it’s the photos/videos of daily routines, favourite pastimes, interests or passions, the app has transformed whoever posts on the platform, into a curator.

It is undeniable that Instagram’s visual potency has breathed new life into the exhibition and dissemination of fashion and its imagery. Although a time before Instagram almost seems unimaginable ever since social media became deeply ingrained in our daily lives, exhibiting trends in fashion before was most common through magazines, fashion shows and films. Dr Rebecca Arnold’s @documenting_fashion Instagram account, with its array of photographs, drawings, magazine spreads and film extracts from a variety of periods, starting from the 1920s all the way to today, and cultures, spanning from the US to Europe and Asia, evokes this type of ‘documenting fashion’ before an age of social media. The account’s rich visual content is often accompanied by Dr Arnold’s brief yet captivating captions that not only inform the viewer about the history and meanings behind the images but also draw the viewers attention to details that often slip the gaze of the untrained eye. Presenting a broad view of styles that belong to different ages and cultures, the account becomes an outlet to compare similarities and differences in dress whilst highlighting the fact that many concerns, as well as fascinations in fashion, are universal.

In this interview, Dr Arnold delves deeper into her visual library and responds to questions about the creation and aim of the account, her interest in fashion and how it links to Instagram as well as criticism regarding fashion influencers today.

 

Could you elaborate on how you came up with this account, what was the inspiration and aim behind its creation? What drew you to Instagram as opposed to say other outlets such as Pinterest or Twitter for example?

I was only ever interested in Instagram – because it is image-based but with the potential for a little caption.  Originally, it was for my MA students and I, but I think they had enough to do with their studies and the blog, plus, followers started to recognise my caption writing style and so it gradually evolved to be my own account and the students focused on the blog.

Is there a specific period/era in fashion history that you favour amongst others and find yourself coming back to explore on your account?

One of the things that’s fun on Instagram is that I can jump around a lot – but I do love interwar fashion and mid-century photography so I return to these eras a lot. I also really like early 1970s fashion, especially its illustration, and I like looking at old WWD issues and posting the amazing drawings from there.

Your account features a rich variety of fashions, styles that belong to different cultures from North America, Asia to Europe. Could you elaborate on the elements that you take into consideration before you create a post? Is there a strategy that you tend to follow when you create posts or shape your content, such as geographical or periodical order/patterns?

I don’t prepare posts in advance or think about it too deeply – so it’s very much what I feel like in the moment I’m posting. I have enormous image files, I’m always looking at databases, archives, books, magazines. It’s funny when I look back a few posts and realise I was clearly attracted to a colour, pose, period or region without realising.

That said I think it is essential to reflect diverse peoples, representation matters.

With 7322 posts and counting, @documenting_fashion resembles a time capsule (staying very true to its name), garnering fashion imagery, photographs, magazine spreads, ranging from a variety of periods, starting from the 1910s all the way to the 70s and 80s. What draws you to the fashion imagery of the past? The quality of the material, the process of creation or the ‘lived-through experience, memories garments hold perhaps?

I’m a historian, I love evidence, I love finding something that tells us about the past, that enables us to understand, question, investigate a particular moment. I’ve been drawn to images all my life, and to dress – I love how it’s at once intimate, personal and about memory, but also about many other histories – from attitudes to the body to technology.

Your account has an impressive number of followers (113.000 to be exact) which includes highly esteemed faces from the fashion and art world such as Val Garland and Richard Haines. Did you have a target audience in mind when you first started the account and does this wide reach that the account now has affect the content that you post each day? Do you try to create content that aligns with what they’re looking for?

Not specifically. When the account was set up, it was really about my students and I, and entertaining ourselves. It’s amazing to me that it’s grown so much.  I’ve definitely come to understand Instagram not just as curated images, but as building and more importantly, being a part of a like-minded community. I love the way choice of images and responding to images others choose means you connect with people through shared visual taste, interests etc.  I am thrilled to have connected with and made friends with so many people this way.

I don’t tailor any of my content, I don’t really know how you’d do that, I don’t think that would be very interesting and would be a quick way to go crazy! – I post what interests me – and I respond to other people’s accounts where they also seem to be fascinated by the images they post.

Instagram has become a competitive social media outlet with the surge of ‘influencers’ over the past couple of years. Some influencers are often criticised for being tone-deaf regarding social matters and for glossing over them by posting glamourous photos on every occasion. Does your account, with the variety of mediums it offers from a broad period, also carry the aim of somehow informing/educating people regarding fashion history and issues surrounding it?

As I said above, I think you should post what interests you, but also remember that representation matters – and like everything you do, it should therefore reflect your politics and beliefs.  It’s unacceptable to represent only white people, it’s unacceptable to only think about supporting a particular cause once a year when there’s a special day or whatever.  Representation is an ongoing, political act, for all it is fun and entertaining etc.  So, I suppose what I’m saying is, if you truly believe in inclusivity, for example, it becomes part of everything you do, and not a performance that you have to think about.  I am not consciously aiming to educate, but since I have strong opinions, and have spent the past 25 plus years as a lecturer, education is fundamental to me, even when I’m “just” posting pictures on Instagram.

Another criticism that influencers face nowadays is that they conform to and perpetuate high beauty standards and wear clothes specifically for Instagram, to project a certain image of themselves and please their target audience. Your account has many photographs from magazines that go back to eras such as the 1960s and even all the way back to the 20s. As a dress historian and owner of quite an active Instagram account about fashion imagery, how do you view and respond to this criticism?

The best influencers wear and style themselves in a way that is authentic to them – whether to the way they actually live or their aesthetic aspirations. Those are the influencers I follow and that I’m interested in.  It’s easy to criticise influencers, but they aren’t all the same, and with all the people I follow, I’m responding to something they bring to the imagery – and by extension to the way they wear and style themselves.

Nowadays, it seems like everyone can become a fashion/beauty influencer with the right amount of popularity and number of followers. Do you think this concept existed before the time of social media, with icons such as Twiggy and Brigitte Bardot? If so, has it intensified over time as Instagram rose to prominence?

I actually don’t think anyone can – not as a sustained thing.  It only really works if it connects to you, and if you really are good at styling and projecting yourself in a way that connects to a particular audience.  There have always been women whose sense of style and ability to project themselves through clothes is admired. Now, they are more visible, and a wider range of people can be seen and therefore find their audience.

Aside from the @documenting_fashion account, you also have a podcast called Bande à Part where you discuss all things fashion and its different themes, periods, styles and mediums, with Beatrice Behlen, which airs every Sunday! Could you expand on how Bande à Part came about? Is it an audio companion to your Instagram account where you delve deeper into the fashion sphere?

Bande à part was not conceived of as connected to my Instagram account, it came from my friendship with Beatrice and thinking it would be fun to do something together and that’s what it has continued to be. My main creative and academic outlet has always been writing, so audio is closer to that really.

Finally, following up on your “If I was a fashion photograph/a painting…” game on your podcast and with Halloween approaching, I couldn’t resist asking you if there is a dress that you would like to wear from a museum and what would it be?

I actually don’t like dressing up in costume! But if there are any museums that would like to lend me a Vionnet dress, I’d be thrilled…

Special thanks to Dr Rebecca Arnold for taking time off from her book and responding to the questions for the blog.

Interview by Ipek Birgul Kozanoglu

Oswald Birley’s “Miss Muriel Gore in a Fortuny Gown”: dress in focus

Oswald Birley, Miss Muriel Gore in a Fortuny gown, 1919, oil on canvas, 101.5 x 76 cm. Private collection. Image taken from Power & Beauty: The Art of Sir Oswald Birley. London: Philip Mould Ltd, 2017.

Oswald Birley was a prolific British portrait artist active between 1919 and 1951. He was one of the most beloved portraitists of the British monarchy, political leaders and other powerful men. He completed the portrait of the young British debutante Miss Muriel Gore in 1919, however the information available on this work and its subject is extremely scarce. Miss Muriel Gore in a Fortuny Gown was completed at a time of significant social change for women, started in the final years of the nineteenth century and becoming more prominent with the end of the First World War. This change was translated in fashion and was echoed in the success the designs of Spanish designer Mariano Fortuny y Madrazo found in this historical time.

The scarcity of information available on Miss Gore’s life allows only for a partial understanding of her figure. It is likely that she was Scottish and belonged to the aristocratic upper class, as she was related in some way to Lady Mabell Gore, Countess of Airlie, wife to the 11th Earl of Airlie. It is plausible to say that, at the time the portrait was completed, Miss Gore was still nubile and probably making her debut in society. A few elements of this portrait, such as her title (Miss rather than Mrs.), the absence of a wedding ring, and her youthful appearance support this idea. After careful analysis, the only element revealing her social status remains the expensive Fortuny gown. Known as the Delphos gown, and existing in a variety of versions, this design stands out as the most typical of the Fortuny style.

Mariano Fortuny y Madrazo. Pale grey Delphos gown. 1920. Palazzo Fortuny, Venezia. http://www.archiviodellacomunicazione.it/Sicap/OpereArte/338940/?WEB=MuseiVE

A pleated tunic inspired by a robe seen on male and female Greek statues from the sixth and fifth centuries BCE, as well as figures painted on vases, the Delphos was named after the antique sculpture known as ‘Charioteer of Delphi,’ adorned with a long chiton held in place at the shoulders by simple bronze clasps. Mariano Fortuny y Madrazo (1871-1949), a Venice-based Spanish artist and designer, patented the dress in 1909. The creation of a single sleeveless Delphos was a highly intricate production that reportedly took eight hours in total. The fabric was a luxurious silk imported from Japan, and the characteristic pleating, usually consisting of between 430 and 450 pleats per fabric width, was achieved by a process of evaporation. The wet and folded silk was laid on heated porcelain tubes, also patented in 1909, which permanently fixed such tight pleats in the material so that the dress looked carved or pressed. This time-consuming and complicated manufacturing process, along with the precious fabric used, made the price of this gown stratospheric, and it was only affordable for women of conspicuous means, such as Muriel Gore. The Fortuny pleat, which did not wrinkle nor lose its shape, expanded slightly over the natural feminine curves, remaining compact in other areas, thus creating alluring zones of light and shadow. Fortuny was particularly interested in enhancing the brilliance of the silk, and he found in albumin, an extract of egg whites, the perfect substance to do so. With the help of a brush, albumin was applied on the humified fabric, functioning on the pleats as a fixing agent, increasing the brilliance, and adding flexibility and softness to the fabric. Birley masterfully translated the characteristic traits of the Delphos gown on his canvas, in particular the malleable quality of the fabric when touched by light and the resulting effects of chiaroscuro, which was also highly important for the designer.

Mariano Fortuny y Madrazo. Pale grey Delphos gown completed with belt (detail). From the catalogue of the exhibition “Mariano Fortuny: un Espagnol à Venise” (2017).

Fortuny’s vision of fashion stemmed from his travels to Greece in 1906, where he found antique printed textiles and admired the beauty of the archaic Korai and Delphi’s Charioteer. His intention was never that of becoming a couturier like Worth; he did not present an annual collection, nor show separate summer and winter designs. His aim was to find his own version of a timeless ideal form, detached from the fleeting trends of fashion, and with his Delphos gown he successfully transformed the past into an eternal present.

The Delphos gown quickly became a must-have garment for the most cultured and liberated women of the time. Eccentrics, divas, intellectuals and aristocrats flocked to buy Fortuny’s dress, which spoke of refined extravagance while exalting the personality of the wearer. The association with such timeless beauty attracted those women who could perceive the uniqueness of the dress, and Miss Gore may be seen as one of them, as she decided to be portrayed wearing a Delphos. With this gesture, she also implicitly showed her support to the movement that had started in the years just before World War I, freeing women from corsets and rigidly constructed gowns. Dancers like Isadora Duncan, Ruth St. Denis and Loïe Fuller made the liberation of women’s dress a cause, and they did so by performing their pioneering choreographies enveloped in mermaid-like Delphos. Their choreography sought to express a mix of asceticism and sensuality associated with the Minoan women who had inspired Fortuny’s creations.

The controversial nature of the Delphos stemmed precisely from the sensuality presented by the gown, in particular the ‘clinging fashion’ with which it enveloped the female body to reveal its shape and rendered lingerie impossible to wear. In a society that had not totally abandoned the use of tight bustiers and stays, this feature understandably caused quite a scandal, and the gown was initially considered more suited to be worn in the privacy of one’s home, or complemented by a shawl, coat or robe when in public, often designed by Fortuny himself. Likely aware of such tensions, Miss Gore chose to be portrayed wearing an embroidered shawl over her Delphos, which she gently falls down to her elbows to uncover another beautiful detail of Fortuny’s design: the drawstrings used to tighten and change the height of the short arum-lily sleeves.

Roger Viollet. Isadora Duncan and her husband Sergei Essenin with one of her adoptive daughters, Irma Duncan, wearing Delphos gowns. Photograph. Harlingue-Viollet collection, Paris. From the catalogue of the exhibition “Mariano Fortuny: un Espagnol à Venise” (2017).

During his life, Birley was considered one of the most gifted portraitists both in Britain and overseas for his ability to combine physical likeness with psychological realism. The portrait of Miss Muriel Gore, dated 1919, shows the image of a wealthy debutant, nonetheless controversial for her clothing choice. The expensive Fortuny gown Miss Gore decided to be depicted with carries meaning reflecting not only her social status but also her character and personality Ultimately, Miss Muriel Gore in a Fortuny Gown emblematically illustrates how eloquent the depiction of a dress can be in the context of a portrait, as it becomes the only key to unlock the mystery surrounding the sitter’s identity.

 

By Simona Mezzina

 

Sources:

Black, Jonathan. ‘The Life and Portraiture of Sir Oswald Birley MC’. In Power & Beauty: The Art of Sir Oswald Birley. London: Philip Mould Ltd, 2017.

Deschodt, Anne-Marie and Davanzo Poli, Doretta. Fortuny. New York: Harry N. Abrams, 2001.

Desveaux, Delphine. Fortuny. London: Thames and Hudson, 1998.

Mariano Fortuny. Edited by Maurizio Barberis, Claudio Franzini, Silvio Fuso, Marco Tosa. Venezia: Marsilio, 1999.

Mariano Fortuny: un Espagnol à Venise. Edited by Sophie Grossiord. Paris: Palais Galliera, Paris Musées, 2017.

Addressing Images Talk Friday, February 9th

Every term we have a meeting of the Addressing Images Discussion Group.  Actually, that makes it sound far too official and formal, what really happens is that anyone who feels like spending their lunch hour talking about fashion can drop in and join my students and me. This session opens up discussion of dress’ significance within imagery – whether paintings, prints, photographs, advertisements, film stills or drawings. It brings together dress and art historians, as well as those interested in exploring issues and meanings within representation.

Guided by PhD student Leah Gouget-Levy, a single image will be shown, giving participants the opportunity to re-examine familiar, and confront new representations of fashion and dress. We will rethink images through the lens of dress history, and consider what is shown from the perspective of participants’ own research. The aim is to provide a forum to debate, share reactions to images, and to consider ideas about fashion, dress and representation in an informal environment. This reflects our desire to share and build upon the innovative work being undertaken in this field at the Institute with the wider community, and beyond.

Taking place this Friday over the lunch hour, these sessions are open to all.

Friday 9 February 2018

12:30 pm – 1:30 pm

Research Forum Seminar Room, The Courtauld Institute of Art, Somerset House, Strand, London, WC2R 0RN

Documenting Fashion on Summer Break

Details from Louise Dahl-Wolfe photographs for Harper’s Bazaar.

The Documenting Fashion Blog will be on hiatus until September for the summer holiday. While you wait in anticipation for our return (and fresh posts from a new group of MAs), take a look at a few books recommended by our recent graduates.

Barbora: Fashion is Spinach by Elizabeth Hawes (Random House, 1938)

I based my second assignment of the year on Elizabeth Hawes, the sadly not well-known American designer and writer, after we saw her archive at the Brooklyn Museum. Hawes was pretty much a dress reformer in the 30s, urging for more ready-to-wear fashions as well as clothing for men that was less restrictive and unhygienic as the multiple layers they were required to wear by society all year round. Fashion Is Spinach is the first book by Hawes in which she takes on the fashion industry in a hilarious manner, questioning its principles, uncovering the way it operates, how copying works (something she herself has done as a young woman) and generally just ridicules the way fashion authorities dictate what is and is not stylish at a certain moment. Her other books are great too, but Fashion Is Spinach combines all the different aspects of the industry and the business. It’s laugh-out-loud funny and definitely the best book I read during the year. Also, I feel more people should know about Elizabeth Hawes and the amazing work she has done, so this recommendation was a no-brainer. Only problem is, it is a bit tricky to find it online. But the search is so worth it in the end!

Read it online here.

Harriet: How LIFE Gets the Story by Stanley Rayfield (Doubleday, 1955)

I audibly gasped and was sternly shushed when I first opened this book one bleak day in the British Library. It documents the truly extraordinary lengths the magazine’s photojournalists went to best capture their subjects – from microscopic beings to Stalin’s successors; even Audrey Hepburn having her hair washed on the set of Sabrina. My favourite image is of Margaret Bouke-White dangling from a helicopter to get a better shot. As you do.

Jamie: Fashion Victims: The Dangers of Dress Past and Present by Alison Matthews David (Bloomsbury, 2015)

I picked up the spine-tingling Fashion Victims for a bit of pleasure reading after the course finished in June. Filled with morbid, and occasionally gruesome, details about dangerous dress, Alison Matthew David’s book brings to light some obvious and not-so-obvious ways that Western fashion of the 19th and 20th centuries led to many untimely deaths. The author’s wonderful balance of detailed scholarship and engaging writing makes this book a truly enjoyable read. While I won’t divulge any of the shocking facts I learned (that’s for you to find out!), I will leave you to ponder a point raised in the introduction of this book: if clothing is supposed to protect the body from outside harm, why is it that it ‘fails spectacularly’ so often in the course of fashion history?

Sophie: Fashion: A Very Short Introduction by Rebecca Arnold (Oxford University Press, 2009)

I feel like I’m stating the obvious and cheekily doing some serious ‘Documenting Fashion’ ad-work here, but this small little book really is a lovely nice overview for anyone wishing to jump into all things related to fashion. If you’re going on holidays it’ll also fit snugly into your hand luggage…lucky you!

Yona: Fashion Since 1900 (2nd edition) by Amy de la Haye and Valerie Mendes (Thames and Hudson, 2010)

This book has been my first point of reference for both my historical fashion designs and my academic work. Even though the book covers an entire century of fashion in rather few pages, it gives a clear overview of fashionable styles and societal influences on fashion as well as interesting details. In addition to mainstream fashion, Fashion Since 1900 also explores subcultural dress and even cosmetics and accessories. Amazingly, this book covers the basics of everything that I have researched during the past years.

Dana: Fashioning London: Clothing and the Modern Metropolis by Christopher Breward (Berg, 2000)

I actually read it before the course started as it was recommended in our reading list, and I love how it goes into detail about the relationships between city life and fashion, which are very explicit in London. It’s an amazing book to learn more about the city’s history and the manner in which particular styles of dress became associated with this leading international city, ultimately challenging the dominance of Paris, Milan and New York. The author constructs an original history of clothing in London its manufacture, promotion and cultural meaning in the city, which was an amazing taster for the course, therefore I encourage everyone interested in the London’s history or living in London to read it.

See you in September!

Highlights from the Courtauld’s History of Dress Journal Archive: Harper’s Bazaar

We are less than a month away from our conference Reading Fashion Magazines: Celebrating The Courtauld’s History of Dress Journals Archive! Upcoming blog posts will offer a sneak peek into ‘Addressing the Courtauld’s Fashion Magazines,’ an exhibition held in conjunction with the conference. Be sure to book a ticket here to see amazing speakers and beautiful magazines. Remember: Digital images are nice, but nothing beats seeing the real thing!


Harper’s Bazaar, October 1940. History of Dress Collections, Courtauld Institute of Art.

This magazine is an October edition of Harper’s Bazaar published nationwide in the year 1940, during the London Blitz. Despite the hardships of wartime, the magazine targeted the female upper classes, which were the only ones with enough purchasing power to afford it. With the costly price of 2 shillings 6 pence, it was a considerable expense that could feed an average family for one day. In contrast to DIY publications, Harper’s Bazaar relies on the desire to emulate the rich and powerful to disseminate latest fashions. With the upcoming winter, the issue centers around the season’s new fashions coming from the capital, presenting a wide array of greatcoats both furless and completely fur-lined, made mostly out of warm wools or commonly available types of fur like squirrel, mole, and rabbit. The effects of rationing clearly influence the choice of images which are plain in their style with scarcely any accessories and minimal display of jewelry, painting a picture of a simple, although fashionable, woman. The practicality of the inside contrasts sharply with the flamboyant cover which is aimed at defying the grim realities of wartime and giving people back the feeling of normality.

Looking closer at the front cover, we can examine it as a historical source from the era, a social history document that tells the historian part of the story of Britain in the 1940s, and more particularly its dress history. A closer inspection may reveal that the colours chosen in such a specific moment in history are not random. The predominant purple tones, which are one of the first elements that catch the viewer’s attention, are historically associated with opulence, richness, royalty and empire. The crispness and silky texture of the sleeve contrast with the other colours of the dress that look as if they are polluted with randomly distributed red dots. The grainy and wooly texture of the material creates an off-focus effect that contrasts with the smooth and well-shaded arm and the sharp colours of the jewellery that richly decorates it. Our gaze is naturally led towards the hand that holds the cigarette, a luxury item that was rationed and reserved mostly for the servicemen at the front. Smoking, at the time, was an activity reserved for the feminine elite, symbolic of the defiance and rebellion against the male culture and male-centred workplace. The model positions herself in a relaxed and mindful manner looking down upon the viewer in an almost spiteful way, suggesting her higher status. This projects an image of power and confidence, a new Britannia clothed in all the riches of the Empire, watchful and confident of her power to withstand the dangers that befell her.

Highlights from the Courtauld’s History of Dress Journal Archive: Für die Dame

We are less than a month away from our conference Reading Fashion Magazines: Celebrating The Courtauld’s History of Dress Journals Archive! Upcoming blog posts will offer a sneak peek into ‘Addressing the Courtauld’s Fashion Magazines,’ an exhibition held in conjunction with the conference. Be sure to book a ticket here to see amazing speakers and beautiful magazines. Remember: Digital images are nice, but nothing beats seeing the real thing!


This is a January 1927 issue of Für die Dame – Schweizerische Illustrierte Monatszeitschrift für Mode und Gesellschaft (For the Lady – Swiss Illustrated Monthly Magazine for Fashion and Society), a Swiss fashion magazine, published by Druck und Verlag Buchdruckerei Wittmer & CIE in Basel. The cover informs that this is the “3. Jahrgang” (3rd Year) suggesting that the magazine was launched in 1925. Its content consists of a mixture of fashion, society portraits, a novel and short pieces of varied nature. These range from a discussion of hotel staff in Russia to an obituary on William Macdonald II, to humorous short stories. Photography is used especially for the society and fashion sections. The latest Parisian fashion by ‘Romain’ and ‘J.Paquin’ are captured on models standing either in front of a curtain or in a living room tending to flowers. Dresses show a dropped waistline and straight silhouette. The content of Für die Dame is, as for most magazines still today, interspersed by advertisements. These range from soap ads to ‘hygiene’ related articles, to furniture/ interior design shops. The magazine thus, not least through its title, has a very clear female audience, one that the magazine’s content suggests is educated, modern and interested in a variety of different areas of fashion, literature, health and society.

Für die Dame, January 1927. History of Dress Collections, Courtauld Institute of Art.

The magazine’s remarkable front cover shows a beautiful illustration of a young blonde lady with fashionably bobbed hair on a ski slope. She is wrapped in a yellow scarf, striped jumper and trousers that cut off just below the knee to reveal brown socks and what are possibly the beginning of boots with a blue and red chequered pattern. She stands assertively, holding her yellow skis, while behind her the white piste with two trees forms a winter backdrop. A fellow skier is indicated to her left and a tiny ski-jumper in the background completes the picture of a day on the slopes. The illustration corresponds to an article on the likes of health, posture and diet on the inside of the magazine, which is complemented by photographs of women with skis. Only marked “RI CO” in the bottom right hand side corner, the illustrator’s full identity could not be determined. Offset through grey and white frames on a light blue background, the art-deco styled illustration is striking through its geometric design and modern appeal. The cover is matte and paper-like, suggesting to us viewers that what we are holding is in fact nearly an art print that one could hang on the wall. The paper used for the pages too is a little thicker, rather soft and slightly shiny suggesting quality and preventing the magazine from having a simple throw-away quality such as that of a newspaper. It implies that the magazine would not be entirely out of place in one of the lavish rooms showcased in its interior design spread. Therefore, the lifestyle encapsulated by the front cover, is supported and expressed through the material quality of the magazine itself.