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“Sweeping Guineas off the Vogue counter”: Art and Fashion, Then and Now
On the 12th December 2014, the V & A, in collaboration with the Photographers’ Gallery London, hosted a conference entitled ‘Inventing Elegance: Fashion Photography 1910-1945’. The presented papers placed the careers of Edward Steichen, Horst P. Horst, Louise Dahl-Wolf, Cecil Beaton and Toni Frissell, to name a few, within a period of dynamic social and technological transformation. The conference was a celebration of creative collaboration – not only between individuals (photographers, art directors, editors, models, designers and artists) but also between art forms. Susanna Brown discussed the link between Horst’s bas-relief series and Classical sculpture. Oriole Cullen described the interplay between fashion illustration and fashion photography. William A. Ewing drew some remarkable similarities between painting, particularly European portraiture, and the poses adopted by Steichen’s models. Ewing also posed the idea that these photographers were in someway ennobling ‘trivial’ fashion by referencing ‘high brow’ art forms. We see a similar strategy in the early 1920s with British Vogue, under the editorship of Dorothy Todd. Todd’s intentions were to convert Vogue into a study of the contemporary world: a guide to the modernist way of dressing, living, reading, and seeing. Virginia Woolf, along with many of her Bloomsbury compatriots, contributed to the magazine and was criticised for doing so. The anxiety between art and commerce was as ubiquitous then as it is today. Artists such as Steichen saw no problem with art for commercial purposes, as Ewing pointed out, as long as the images were ‘useful’. The commissions were certainly useful to Woolf, both economically and in circulating her name. Yet some challenged the ethics of the Bloomsbury Group’s decision to accept these commissions. Writing to Vita Sackville-West in response to criticism by Logan Pearsall Smith, who asserted that Woolf should maintain prestige by only writing for ‘serious’ newspapers. Woolf asked “whats [sic] the objection to whoring after Todd [Editor of Vogue]? Better whore [. . .] than honestly and timidly and coolly and respectably copulate with the Times Lit. Sup.” However the assignments were short lived. Conde Nast, who was unhappy with the dwindling sales and the magazine’s overtly literary path, fired Todd in 1926.
Fast-forward ninety years, and Bloomsbury yet again adorns our fashion pages. Yet this time, it is within the November 2014 issue of Harper’s Bazaar in a spread entitled ‘Among the Bohemians’, shot at Charleston, The Bloomsbury Group’s country home. Justine Picardie, editor of Bazaar, wrapped up the conference with an insightful look into the pages of Bazaar today, through the eye of the magazine’s past. Picardie spoke extensively about Bazaar’s legacy to combine fashion with wider culture, in particular art and literature. Art and fashion have always had a complex relationship. As Picardie puts it, the two inhabit the same environment and hence often overlap – in their greatest moments colliding to make something brilliant, innovative, and beautiful. The collaboration between the V&A and Bazaar on their series of V&A covers, particularly those photographed by Cathleen Naundorf, are a testament to this. Bazaar has succeeded in the upkeep of ever-strengthening links between contemporary writers and artists. Picardie’s talent lies in achieving a unique point of view, balancing the witty with the serious, the light with the dark and the high fashion with the thought-provoking journalism. All the while, Bazaar maintains a unique point of view and above all, integrity.
‘Among the Bohemians’ is a poignant piece in that it acts as a bridge between the past and the present. There is an interesting conversation between Vanessa Bell and Duncan Grant’s eclectically designed interior seen in the background, and the colourful dresses in the foreground by diverse designers ranging from Fendi, to Paul Smith, and Louis Vuitton. The photographs celebrate the irreverent clashing colours created by merging objects from the Omega Workshops, murals, textiles, textures, couture, shocking red hair, ceramics and furniture.
Woolf used fashion to explore binaries such as surface and depth, intellect and frivolity, commerce and art. At Bazaar, fashion, art and literature combine to create something beautiful. And if artists are “sweeping Guineas off the Vogue counter” by facilitating these interchanges, then let the whoring continue.
Sources:
‘Inventing Elegance: Fashion Photography 1910-1945’, 12th December 2014, V&A
A Writer’s Diary: Being Extracts From the Diary of Virginia Woolf, ed. Leonard Woolf (London: Persephone, 2012)
Cohen, Lisa, All We Know: Three Lives (New York: Farrar, Straus & Giroux, 2012)
http://blog.nextmanagement.com/2014/10/06/lera-tribel-harpers-bazaar-uk-november-2014/
Women Make Fashion/Fashion Make Women conference on 16 May 2015
Please join us to celebrate fifty years of History of Dress at the Courtauld!
As part of our celebration, this one-day conference, ‘Woman Make Fashion/Fashion Make Women’, explores the relationship and significance of women in designing, wearing, promoting, curating and writing about dress and fashion. Speakers will consider this both from the perspective of those working professionally in the field, and those who consume, wear and document fashion. The conference will provide the opportunity to question how changes in dress, and its representation and exploration through the media, academia, and exhibiting, have impacted upon relationships between women and fashion, since 1965.
Women, including Stella Mary Newton, who set up the first Courtauld course in the History of Dress, have been central to developing the discipline and exploring dress’ multifaceted meanings. They have also been important in the design and dissemination of fashion as a product and as an idea. This conference celebrates and critiques the role women have taken in making fashion, and, by extension, the role fashion plays in making women – by defining and constructing notions of gender, sexuality, beauty and ethnicity. We will take a global, interdisciplinary perspective to seek an overview of women’s significance to fashion and dress and vice versa.
As part of our preparations for the conference, we are interested in hearing stories of studying dress history at The Courtauld from alumnae. If you would like to contribute a story, please send it to Elizabeth.kutesko@courtauld.ac.uk.
Saturday, 16 May 2015
10.00 – 18.00 (with registration from 09.30), Kenneth Clark Lecture Theatre
The Courtauld Institute of Art, Somerset House, Strand, London WC2R 0RN
Keynote Speakers: Cheryl Buckley (University of Brighton) and Judith Clark (London College of Fashion)
Speakers: Dr Rebecca Arnold (Oak Foundation Lecturer in History of Dress & Textiles, The Courtauld), Elizabeth Kutesko (PhD candidate, The Courtauld), Dr Eugenie Shinkle (University of Westminster), Alexis Romano (PhD candidate, The Courtauld), Kathryn Brownbridge (Manchester Metropolitan University), Rosemary Harden (Fashion Museum, Bath)
Ticket/entry details: £16, £11 concessions BOOK ONLINE
Organisers: Dr Rebecca Arnold (Oak Foundation Lecturer in History of Dress & Textiles, The Courtauld), Elizabeth Kutesko (PhD candidate, The Courtauld), and Lucy Moyse (PhD candidate, The Courtauld)
For more information and updates on the conference please see the website: http://www.courtauld.ac.uk/researchforum/events/2015/summer/may16_WomenMakeFashion.shtml
We look forward to seeing you there!
From Rationing to Ravishing: The Transformation of Women’s Clothing in the 1940s and 1950s
The Museum of Vancouver’s current From Rationing to Fashioning exhibition thoroughly and exhilaratingly takes its viewers through a turbulent interval of history. The glitter and roar of the 1920s had come to a sudden and catastrophic cease, with the Wall Street Crash of 1929 and subsequent economic depression. Beforehand, women ‘s newfound freedom and fun was reflected in looser fits and higher hemlines. However, after the crash, the sartorial mood turned towards sentimentality, and the traditional feminine figure began to re-emerge. Women’s dress of the 1930s delicately navigated changing ideals, later taking on designers’ nods to masculinity and the need for practicality during the Second World War. Peacetime instated the womanly silhouette once more: elaborate amounts of fabric countered wartime shortages, and sloping shoulders, full busts, cinched waists and full, long skirts glorified the female form and took it to new heights.
Guest curators Ivan Sayers and Claus Jahnke display the complexities of these changes with thought and flair. On show until March 2015, the exhibition highlights the intrinsic connections between fashion, those that wear it, and the society that surrounds them. The underlying driving force behind the curatorial rationale is clear: fashion reflects, responds to, and helps to drive change. The exhibition expresses the way clothes had to be adapted according to changing conditions, availabilities, and moods, but also how they affected and constructed views of the women who wore them, from the diligent wartime worker to the immaculate housewife.
The exhibition is neatly divided into two main spaces. The first pulls visitors into a comprehensive overview of 1940s fashion. It slickly demonstrates transitions, whilst maintaining the range of styles available within them. Rainbows of both day- and evening-wear reveal fashion’s determination to thrive even during wartime, whilst also making clear the practical and aesthetic limitations imposed. The dual role of the idealised woman’s wartime appearance is revealed: soothing society involved a juggling act between putting her best face, and dress, forward, and cleverly working around restrictions such as rationing, all the while emanating a sense of pragmatism and tactful restraint. A 1943 blouse by London designer Anita Bodley, for example, demonstrates simultaneous practicality and frivolity. Its comfortable fit and short sleeves allowed movement, and a high, Peter Pan-collared neckline maintained modesty, while its silk fabric and assorted bright colours were enlivening. Most poignant of all are the spirited written messages that make up its pattern. Inspired by propaganda posters upon a brick wall, it includes phrases such as ‘-Go! –to! –it!’: one example of several wartime pieces that were especially designed to boost morale and brighten wardrobes.
The second main space leads the viewer to the eventual exultance of the post-war years, but not before an enchanting and specialized interlude: a select display of specifically Canadian clothing. For example, a pair of Boeing Vancouver overalls, displayed with its cuffs turned back to reveal red underneath, and the mannequin’s hand jauntily placed on its hip, exemplify both women’s active agency, and the modernist style and nationalist pride through which it was executed. Indeed, throughout the show, there is an equal emphasis on both internationality and the Museum’s own heritage in Vancouver, with objects originating from almost all of the powers involved in the conflict. In this spirit, an inter-disciplinary approach was taken: German ration books, Elsa Schiaparelli’s signature scrawled on a fashion student’s notepad, a bottle of Chanel perfume and ‘Victory Red’ Elizabeth Arden cosmetics imbue the exhibition with an enriching sensory dimension, which underlies and unifies fashion’s all encompassing interconnectedness.
Just a step away, the final room is a visual delight. Pigmented pinks and reds mingle with elegant whites and dramatic blacks, converging into intricate party concoctions. With the war effort over, and a return to notional normalcy allowed indulgence and amusement and girlishness was prized. This revival, explosion and celebration of full-skirted femininity reached its peak during the 1950s, and culminates the exhibition on an appropriately triumphant note.
References
www.museumofvancouver.ca/exhibitions/exhibit/rationing-ravishing
A precarious balance: Reflections on ‘The 50s: Fashion in France, 1947- 1957’ at the Palais Galliera, Paris
1950s couture is characterised by its dramatic silhouettes which ranged from the rounded hourglass, to the stark, boxy H shape. While the exhibition provided a comprehensive showcase of garments of extraordinary proportions alongside vignettes of fifties style icons, the women who wore the clothes remained a mystery. As I studied the well-displayed outfits, I tried to imagine how the wearer would move and feel in them.
The first exhibit, Christian Dior’s 1947 bar suit with its silk tussore jacket and wide pleated wool crepe skirt, stiffened with taffeta, was striking for its embalmed, papier mache texture. The wide brimmed straw hat and spindly Perugina escarpins that accompanied the suit indicated that a degree of lightness was intended to animate this heavy, structured garment. Dior claimed that with his 1947 collection, he had ‘brought back the neglected art of pleasing’, in other words, a prettiness that made women attractive to men, as opposed to the eccentricity and utilitarianism that had characterised war-time fashion. However, a woman’s ability to please in this challenging ensemble would depend on her ability to pose and walk in a manner that was as balanced and delicate as a trained mannequin. The contemporary American model agent, Helen Fraser explained how from the late 1940s onwards, models were increasingly required to ‘double as dancers…’.She explained that ‘high fashion… employs as its basic pose a semi-ballet stance. The weight is on the hind foot, hips turned away, and the shoulders to the camera, the face half-profile, half straight…’
Film footage of mannequins in the exhibition showed how they would begin their procession from a variation of ballet’s fourth position, and advance in tiny mincing steps, their pivots almost as exact and mechanical as a ballerina’s. The filmed couture displays begin with coats and outerwear, and end with the decade’s jewel: eveningwear. There are at least two rooms devoted to small-waisted, full-skirted dresses in the exhibition, which one young visitor called ‘princess dresses’. She had a point: with their naive star and flower embellishment and spouts of tulle, some of these dresses do appear to have been designed for grown-up children, who have only recently graduated from reading fairytales to attending balls in outfits that materialise these fictions.
However, in other garments, a more adult combination of daring and anxiety prevails with regard to revealing the body. In their desire to appease contemporary ideals of feminine sex appeal and modesty simultaneously, these cocktail dresses strive for a precarious balance between titillation and demureness; in an almost formulaic manner, an inch of flesh revealed in one area, is compensated for in another. For example, sweetheart necklines either dive deep and narrow, or remain high and wide; a plunging décolletage is counterbalanced by a high back and vice versa. Still, by the late 1950s, the ingenuity displayed in the dresses’ methods of exposure, implies that wearers increasingly revealed their sexuality on their own terms. One 1957 fuchsia moiré dress by Hubert de Givenchy, which was cut to show the knees and lower limbs from the front and permitted longer strides, indicated that the age of docile pleasing had passed its high noon.
A walk through ‘Fashioning Winter’
Although we have been focusing on our own displays for Fashioning Winter in order to give you some behind the scenes access, now that the exhibition is up and running it is time to introduce you to the fascinating exhibits that make up the rest of the project. As with most shows, it really is best if you go see it in person, but for those who cannot make it, here are a few photographic guides to Somerset House’s winter fashion history treasure hunt.
Caroline Evans’s Skating on Film is directly next to our installation in Somerset House’s East Wing. The display focuses on footage of people skating in the early 20th century, and features clips from the Netherland’s Eye Filmmuseum.
These clips provide a parallel to Skate in Somerset House’s courtyard and encourage viewers to compare their own wardrobes and motions with sets of gestures from the past.
Amy de la Haye used her own collection of postcards by the illustrator Xavier Sager, and these depictions of fashionable women ice-skating and rollerblading are also in keeping with the theme of winter sports. Sager’s works are a combination of beautiful workmanship and a healthy dose of humour and when seen together, these illustrations reveal a connection between modernity, fashion and motion.
Sophia Hedman and Serge Martinov have created a highly conceptual display that focuses on the changing meanings of the colour white in Western fashion history. Exhibits are suspended in the Stamp stairwell, allowing viewers to walk around the objects displayed and admire them at a remarkably close range.
Ben Whyman’s Winter in Wartime is a timely exhibit that will resonate with audiences on the 100th anniversary year of the outbreak of the First World War. The display consists of contemporary illustrated newspaper cuttings, which demonstrate what members of the British Armed forces wore to keep warm at the Front.
If you head to the Great Arch Hall you will find Tory Turk’s and Beatrice Behlen’s respective exhibits facing each other, as if in conversation. Turk has created a “capsule archive” of skiing culture that includes gems such as a Burberry ladies’ ski suit c. 1927. The display maps the evolution of skiwear through an exciting assortment of objects.
While Tory Turk’s exhibit revolves around global skiing culture, Beatrice Behlen has focused on the vogue for skating in interwar London. The exhibition’s focal point, a pair of skates from the 1930s, is given a historical frame with the help of newspaper clippings and photographs. A map that shows viewers where one could find ice-rinks during this period illustrates just how popular the sport was at the time.
The Nelson Stair is now home to Alistair O’Neill’s display of photographer Angus McBean’s imaginative Christmas cards. Humourous, surreal, yet sensitive, these greeting cards, which span the period 1949 to 1985, illustrate a lifetime of creative experimentation.
Head curator Shonagh Marshall examines how the world of fairy tales inspire designers for the autumn/winter shows with the help of evocative literary excerpts and wonderful illustrations by Stephen Doherty. The three projections, set up in alcoves, transform Seamen’s Hall into a living storybook of fashion.
Paris, capitale prestigieuse de la mode…
Tone on tone, an image of two fashion models placed against the faded backdrop of Paris reveals multiple layers of reality, space and modernity. I discovered it as I studied materials in the archives of the Parisian department store Galeries Lafayette (GL) for my doctoral research. Included in a Spring/Summer 1956 GL catalogue, the spread followed the example of many fashion magazines that used the city of Paris in their symbolic construction of fashion. In her study of Paris fashion, Valerie Steele argues that the city had historically been the symbolic centre in the ‘geography of fashion,’ based on its ‘knowledgeable fashion performers and spectators’ and ability to stage fashion. Magazines visualised Paris’ fashion hegemony and situated their readers in the capital, in terms of current events and happenings, the actual retail locations of the pictured clothing, and, through imagery, as a fantasised or imagined place for their use. Readers of the GL catalogue, through the purchase of a relatively inexpensive ready-made dress, such as those pictured here, could themselves access the privileged spaces of the capital. Yet the soft rendering of Paris, in the style of aquarelle paintings sold to tourists, transformed the city into a mirage. Removed by a colour tone, the dresses – in their all-over printed, floral-patterned fabric made of synthetic “Poplin nylon” – expressed a similar falseness. Plus, the artificial quality of the models – pert yet frozen in space – was reinforced by clothing that hindered movement, and contained the body through buttons, belts, and underskirts.
The models are posed as friends, shoppers and tourists, and, sandwiched between the Eiffel Tower and Sacré Cœur, connected different ends of Paris. The shop was in fact located between these two Parisian sites, and was itself a veritable stop in tourism itineraries as fashion was ingrained in Paris’ cultural heritage. Another guide published several years earlier by the department store Printemps titled Notre beau Paris…et ses Environs listed Paris’ sites and monuments amid advertisements of the city’s shops and artisans. Like the GL catalogue, the cover, which de-contextualised these places and pictured them atop clouds, mythologized the city and the act of shopping, and made Paris readable. This visualisation of the city was especially comforting in view of the changes taking place in the city. From the 1950s Paris was characterised by the growth of mass motorised transport, large-scale urbanisation, the demolition of old working-class quarters, and a large push to the city’s periphery and new suburbs. And filtered through traditional views of Paris, fashion, with its ever-changing nature and increasing industrialisation in the 1950s, allowed women to safely experience modernity.
These ‘contained’ images depicted Paris as a boutique whose objects for sale – women, clothing and city – were neatly encapsulated in a picture. Other catalogue images of models posed next to shop mannequins bridged the gap between outdoor city and indoor shopping space. The stylised gestures of the living models aligned them to their plastic counterparts and both became commoditised and imbued with Paris’ magic, as Agnès Rocamora has described the trope of La Parisienne in fashion magazines. The lines between shopping, looking and being seen were thus blurred in the catalogue’s amalgamation of street and vitrine.
Acknowledgements
Thanks to Florence Brachet Champsaur for allowing me to visit the archive and show the images here.
Sources
Rocamora, A. (2009) Fashioning the City: Paris, Fashion and the Media. London; I B Tauris, p. 99.
Steele, V. (1988) Paris Fashion: A Cultural History. New York: Oxford, pp. 7, 137, 135.
War Stories: Voices from the First World War
With the plethora of World War One commemorations this year – and for the next three years – it can become all too easy to become inured to the emotional and individual experiences of this period. While the official events linked to the War have been imposing, they have sometimes lacked a sense of the way history can represent interconnected life stories. Brighton Museum and Art Gallery’s current exhibition War Stories: Voices from the First World War (12 July 2014-1 March 2015) reconnects us to this more personal idea of the past, which reflects Raphael Samuel’s important focus on ‘history from below.’ It tells the histories of thirteen people – all connected to the local area in some way – who lived through the war, and whose experiences are recreated through, for example, personal photographs, letters, and, significantly, the material culture of their world.
Dress and textiles play an important role throughout the exhibition – presenting a tangible, sensorial link between the people discussed, and their lived experience. The collection of people is diverse and includes Belgian refugees, an Indian soldier, a nurse, and a conscientious objector. But, through the coincidence of their dates of birth, each lived through the chaos of World War One. And each left behind images and objects that speak of this period, and its impact on their actions, relationships, jobs and emotions. In this sense, they curated their own life story, as we all do, through our choices of what and how we collect and keep our memories. This auto-ethnography has then been edited and re-presented within the current exhibition – connecting narratives of the time with our contemporary approach to looking at and thinking about the past.
The walls of the gallery are painted deepest red, and each section explores one person’s story. From the start, the role of dress and textiles within people’s lives is clear. It is shown as a part of ritual and life stage – a christening robe, and a wedding dress are poignant mementoes. The dress was worn by Marjorie Brinkhurst in 1919, it is accompanied by silk shoes and a veil, a tiny, folded wedding invitation and the stiffly formal photography of bride and groom, best man and bridesmaid. These are tokens of happiness and relief, as her solider husband made it back from the war, and hers is a story of patience and commitment – a caption quotes her daughter, who remembers ‘She met him when she was 16. And they corresponded and became engaged through letters and so she went out and bought herself a ring.’ This shows how conventions were both broken and reinforced by the war – with its prolonged separations and continual uncertainty.
Another display on Vernon Evershed and his younger brother, Doug conveys the way that dress – with its closeness and intimacy to its wearer – can form a precious memento, a treasured connection to someone lost to the war. The glass cabinet devoted to these soldiers contains a soft brown army undercoat, below it, photographs of them as children, and one of Doug in army uniform. Both died in battle – a telegram from Buckingham Palace and a letter from the commanding officer telling the all too familiar tale of sons lost on the Front. Again, the curators use a quote from a relative to show the war’s legacy – ‘For years and years the undercoat was on my grandmother’s sideboard and we had no idea it had any connection with my father’s uncle.’
The exhibition is rich with such detail, weaving together memories and histories – tying together those who fought, with those who stayed at home, through letters, photographs, scrapbooks and oral histories. A nurse’s uniform and images of a local military hospital remind us of women’s involvement in the war, medals and badges recall battles and regiments, and inventories of uniform items supplied remind us of the huge administration that underpinned the military.
The final display describes – visually and in text – the Unknown Warrior – whose body was buried at Westminster Abbey to represent the enormity of loss. Here, textiles played a key role in conveying the ceremony’s solemnity, and its official, state purpose. The coffin is shown draped in the Union Jack, its graphic form a reminder of nationhood that was reflected in the two huge, flowing flags hung from the cenotaph in Whitehall.
Sources:
Raphael Samuel, Theatres of Memory, vol. I (London: Verso, 1996)
http://www.brighton-hove-rpml.org.uk/WhatsOn/Pages/BMAGwarstories12jul2014to1mar2015.aspx
The Power of the Cult Model
For the casting of the SS15 show, and the 125th anniversary of the House of Lanvin, Alber Elbaz looked back through the model archive. The designer explained: “I did not want it to feel like a coming-back-type-of-thing, but almost like a parade of women of different ages; it’s not just about cool and trendy but about timelessness”. During this celebratory season, the Lanvin women on the catwalk were strong and powerful models from the Eighties and Nineties, embodied by iconic names such as Amber Valletta, Kirsten Owen, Violetta Sanchez and Natasa Vojnovic. Tim Blanks, Editor-at-Large Style.com, noted that ‘apparently the best maquillage’ was indeed experience. Midway through the show, the forty-three-year-old Canadian model Kirsten Owen made an almost ghostlike appearance, wearing a long white flowing Empire-line dress. In the Nineties, she was a crucial component of Helmut Lang’s shows, in which Lang had always sought to evoke a sense of diversity and reality. He had experimented by bringing men and women of different age groups and ethnicities together, and by asking not only professional models but also his close friends to model his creations. Owen’s natural yet unconventional beauty challenged the dominant images in contemporary commercial fashion and magazines, and today at Lanvin her appearance, again, was able to add to the intensely personal mood of the show. Contrary to what comments in the press might suggest, Elbaz’s cast of women of various ages was neither new nor experimental. Nonetheless, Elbaz’s preference to work with “retired” models showed he was well aware that these faces, with their maturity and individual character, were no blank canvases upon which he needed to impose a new vision. In fact, quite the opposite was true: the Lanvin story was no longer only about the garments but, by simply being there, these cult models reminded the audience of the brand’s long and established history, and contributed to the cultural capital of the House.
An interview with Edie Campbell
I met Edie when we were both about 11 years old on our first day of school. While most girls looked as though they had been dressed by their mothers, Edie wore a black t-shirt with the playboy bunny logo in pink glitter on the front. I think even then, I knew she was a bit different. I recently rediscovered a series of photographs I took of Edie for a GCSE Art project in 2006. I had just learned about the British photographer David Bailey and decided to take pictures of her dressed like Jean Shrimpton in mini dresses jumping around on a sofa. Little did we know that she would soon be sitting for the actual David Bailey!
We both took Rebecca Arnold’s course Dress and Identity in Twentieth Century Britain in our second year at the Courtauld Institute of Art, and I wanted to reflect with Edie here on how she recollects her time there and how the course may have impacted her current approach to writing and dressing.
Among other things, we took Rebecca’s course together in second year and, as you know, I enjoyed it so much I decided to take her MA (Documenting Fashion: Modernity, Films and Image in America and Europe, 1920-1945)! Do you think studying the history of dress has affected the way you think or write about fashion?
I think that academia, and the way that we study things in university, can be such a constructed system that it is impossible to continue to think about things in that same way once you leave university. I suppose that the academic way of looking and thinking gets tempered by ‘real life’. So those two modes exist at the same time in my head. Which is nice – it has given me the ability to look at things very objectively, as the products of a designer’s creative process, and as a continuation of the fashion ‘line’. But then equally, I really appreciate clothes simply as sensual objects, to be touched and worn and experienced on a purely intuitive, completely decontextualised level. Simply as clothes that make you feel good. I guess the course gave me a framework through which to think about fashion.
Your articles, like ‘Hidden Depths’ for Harper’s Bazaar (10 September 2013), and your recent work as senior contributing editor for Love Magazine, are a pleasure to read, where do you find your inspiration?
I never can! Which is probably why I don’t write more. I am really bad at thinking about what to write – nothing ever seems interesting enough. I think I am too cynical about what people might find interesting.
Do you miss The Courtauld?
Yes, I miss learning about things, and exercising my brain as if it was a muscle. I feel like my brain has become old and flabby. I miss hearing someone speak about the subject that they have devoted their entire career to.
When we were studying, we took trips to places like the Museum of London to reflect on subcultures. What do you think about the term ‘subcultural’?
I just don’t know if there are any subcultures any more. I’m not sure that anything gets enough time to properly incubate these days. Or maybe subcultures are just made in retrospect, and in 15 years time everyone will be going ‘ohhhhh, the cult of the hipster, what a great time that must have been’, and we’ll be looking on in horror and slight nausea.
You’re looking brilliant in the McQueen campaign at the moment and it made me think of the chapters we read about Britishness in fashion, do you think designers still trade on ideas of being British?
Oh yeah for sure! My entire career is built on plugging being British. In an increasingly globalised world, when designers are really thinking about how they are going to flog their product in Malaysia, something that is recognisable and locatable, and comes with the weight of history to validate its worth is incredibly saleable. I mean, designers are literally trading on it. So are models. The fact that the Victoria’s Secret Show is being held in London this year says a HUGE amount about the saleability of Britishness – VS is not a brand that would take a chance financially.
I remember your presentation in our Dress and Identity course about David Bowie’s album cover, I think it was Ziggy Stardust, and you recently saw a Kate Bush concert – why do you think fashion is so important to musicians?
Because if the music sucks at least they look good! Clothes are an extension of their self-expression, of the ideas and world that they are trying to push. Just look at how important the ‘makeover’ part of the X Factor process is. Especially when music is an increasingly visual medium, via YouTube and the greater importance of live shows (whereas previously perhaps one might have bought a record).
Do you enjoy dressing up?
I do. Some of the time. I spend my life dressing up at work so at home I really can’t be bothered. I might take to wearing silk pyjamas and dressing gowns everywhere. I do like fancy dress though. I like coming up with costumes more and more.