Author Archives: Fruzsi

A walk through ‘Fashioning Winter’

Opening party and inauguration of the ice rink, 10 November 2014

wm02

Although we have been focusing on our own displays for Fashioning Winter in order to give you some behind the scenes access, now that the exhibition is up and running it is time to introduce you to the fascinating exhibits that make up the rest of the project. As with most shows, it really is best if you go see it in person, but for those who cannot make it, here are a few photographic guides to Somerset House’s winter fashion history treasure hunt.

wm03

Caroline Evans’s Skating on Film is directly next to our installation in Somerset House’s East Wing. The display focuses on footage of people skating in the early 20th century, and features clips from the Netherland’s Eye Filmmuseum.

wm04

These clips provide a parallel to Skate in Somerset House’s courtyard and encourage viewers to compare their own wardrobes and motions with sets of gestures from the past.

wm05

Amy de la Haye used her own collection of postcards by the illustrator Xavier Sager, and these depictions of fashionable women ice-skating and rollerblading are also in keeping with the theme of winter sports. Sager’s works are a combination of beautiful workmanship and a healthy dose of humour and when seen together, these illustrations reveal a connection between modernity, fashion and motion.

wm06

wm07

Sophia Hedman and Serge Martinov have created a highly conceptual display that focuses on the changing meanings of the colour white in Western fashion history. Exhibits are suspended in the Stamp stairwell, allowing viewers to walk around the objects displayed and admire them at a remarkably close range.

wm08
wm09

Ben Whyman’s Winter in Wartime is a timely exhibit that will resonate with audiences on the 100th anniversary year of the outbreak of the First World War. The display consists of contemporary illustrated newspaper cuttings, which demonstrate what members of the British Armed forces wore to keep warm at the Front.

wm-10

If you head to the Great Arch Hall you will find Tory Turk’s and Beatrice Behlen’s respective exhibits facing each other, as if in conversation. Turk has created a “capsule archive” of skiing culture that includes gems such as a Burberry ladies’ ski suit c. 1927. The display maps the evolution of skiwear through an exciting assortment of objects.

wm11
wm-12

While Tory Turk’s exhibit revolves around global skiing culture, Beatrice Behlen has focused on the vogue for skating in interwar London. The exhibition’s focal point, a pair of skates from the 1930s, is given a historical frame with the help of newspaper clippings and photographs. A map that shows viewers where one could find ice-rinks during this period illustrates just how popular the sport was at the time.

wm13
wm14

The Nelson Stair is now home to Alistair O’Neill’s display of photographer Angus McBean’s imaginative Christmas cards. Humourous, surreal, yet sensitive, these greeting cards, which span the period 1949 to 1985, illustrate a lifetime of creative experimentation.

wm15

Head curator Shonagh Marshall examines how the world of fairy tales inspire designers for the autumn/winter shows with the help of evocative literary excerpts and wonderful illustrations by Stephen Doherty. The three projections, set up in alcoves, transform Seamen’s Hall into a living storybook of fashion.

Installing ‘Winter Mode’ at Somerset House

1 - An empty vitrine
An empty vitrine…
2 - Objects and condition reports
Objects and condition reports
3 - Conservator Frances Halahan and co-curator Alexis Romano look over condition reports
Conservator Frances Halahan and co-curator Alexis Romano look over condition reports
4 - Co-curator Alexis Romano arranging the display
Co-curator Alexis Romano arranging the display
5 - Under glass! The final display awaiting wall text…
Under glass! The final display awaiting wall text…

I must admit, rather unprofessionally perhaps, that I was like a child on Christmas day during yesterday morning’s installation of Winter Mode, a display that I am curating with Dr Rebecca Arnold and Alexis Romano for Fashioning Winter at Somerset House. We had decided on our object list, approved labels, wrote condition reports and even devised a ‘dress rehearsal’ (see Alexis’s blog post from 4th November) well in advance of installation, but we had never seen all of these components come together.

We started our day by going over the contents of our to-do list, which we proceeded to tick off one by one. The two book cradles that Kate Edmondson, The Courtauld’s paper conservator, kindly made for us were ready. They were waiting for us at the studio, along with the two books they were designed to hold. We headed back to Rebecca’s office where we very carefully laid out all of the objects, to go over our sequence and arrangement one last time. This gave us the opportunity to make sure that we had the right viewing dynamic, with the different illustrations’ subjects connecting with one another through the direction of their gaze and body language. All of the fashionable ladies featured in the display are engaged in the act of looking, either at themselves, at art objects or at a winter scene, as if illustrators sought to remind their viewers of their own tendencies. We aimed to highlight this and to animate the display through their interaction.

At two o’clock we headed to the East Wing of Somerset House with boxes in tow, to find the empty vitrine waiting to be filled. Once Shonagh Marshall and Susan Thompson (head curator of Fashioning Winter and Somerset House exhibitions organiser, respectively) had arrived, we began by placing the textile panel, bound in a lovely Christopher Farr fabric, in the display case. Conservator Frances Halahan then carefully cleaned the surface so that no dust or microscopic insects would endanger the magazines once under glass. We then proceeded to arrange objects according to our well rehearsed plan and matched them up with their respective condition report so that Frances could verify our details’ accuracy.

Once the object labels arrived we reached the penultimate stage of installation; all that remained to do was meticulously review every arrangement before placing the glass over the display. We commissioned captions to look like vintage price tags in order to emphasise that, for many viewers, looking at these illustrations was like window-shopping. They are labelled according to one of three themes: Fashion, Sport, Battling the Elements. These refer not only to the scenes depicted, but also to the sense that each illustrator tried to convey to viewers: the thrill of ice-skating or the comfort of a warm coat on a frosty winter afternoon, for example.

With everything in position and checked, technicians expertly lifted and placed the glass over the case. As Shonagh pointed out, there is something quite satisfying about this final stage of installation. The glass seals and protects the objects, which will stay in place until the exhibition closes. Visitors are now welcome to move around, lean in close, and inspect the display. We hope you will enjoy Winter Mode!

We would like to thank the staff at Somerset House and at the Courtauld Institute of Art for their generous help on the day and leading up to the exhibition.

Fashion Week Reactions Part 3: JPG retires from RTW

jpg01
l’Année de la Mode (1989)
jpg02
l’Année de la Mode (1989)
jpg03
l’Année de la Mode (1989)

The expression ‘enfant terrible’ seems to crop up frequently when Jean Paul Gaultier is mentioned. Since the founding of his fashion house in 1976, the designer has become known for collections characterised by a canny, yet humorous take on current affairs, and a high degree of craftsmanship. As of September this year, Gaultier will exclusively focus on his haute couture line, which he launched in 1997. The designer cited increasing commercial pressures and the rapid pace of the ready-to-wear industry as contributing factors in his decision. He also expressed the need to satisfy his desire for creative experimentation and innovation through his continued work in couture. Gaultier’s brand, backed by Spanish perfume company Puig, will be kept afloat financially by the sale of the designer’s popular line of fragrances, and a soon-to-be developed beauty range. It has also been suggested that the designer may venture into the world of interior design and pursue creative collaborations.

The closure of Gaultier’s ready-to-wear line has come at a time when the growing pressure on designers is frequently discussed in the fashion media. Following a series of unexpected deaths and public meltdowns, some journalists have identified the increasing rate of global fashion consumption as the root of the problem. Additional shows, including, pre- and cruise collections, aimed at keeping buyers interested all year round, have considerably increased designers’ workload. There are those, such as Azzedeine Alaia, who have refused to participate in this gruelling system, although up until now his was a rare example. Will Gaultier’s decision, which goes a step further, to focus on one aspect of his clothing design, inspire others to follow his lead? Although this is not a likely possibility, the move does indicate a changed state of affairs in the fashion industry. While in recent years many feared the death of haute couture, now the consensus seems to be that it has instead become the last vestige of Fashion with a capital F. Haute couture is exempt from a direct commercial pressure, because it has become the essence of a fashion house and an artisanal heritage to be preserved. Lavish shows and rarefied craftsmanship are cultivated in order to produce a brand DNA that consumers can vicariously buy into when purchasing cheaper products.  It is not surprising therefore, that a designer with a high fashion education, such as Gaultier – he began his career working at Cardin and Patou – should choose to shift his creative focus and brand strategy.

Despite the difficult issues that contextualise Gaultier’s departure from prêt-à-porter, his final spring/summer 2015 collection was anything but a solemn affair. Instead, we saw a theatrical farewell in the form of the ‘Miss Jean Paul Gaultier Pageant’, which showcased the most iconic designs of the brand’s history. The ten-part extravaganza featured Gaultier’s signature nautical, striped shirts, asymmetrically cut, sharply tailored gender-bending suits, and a tamed version of the cone bra, in the shape of a corselet dress modelled by Coco Rocha. A lively assortment of characters, from Lucha Libre superhero wrestlers, footballers’ wives sporting paisley, sequins and denim, to boxers-cum-cyclists confirmed the designer’s love for all things related to popular culture. Gaultier has a history for challenging norms of taste, beauty and gender, therefore it was a shame that references to some of his more controversial collections were missing. It would have been good to spot a few men in skirts, for example – perhaps his most daring contribution to fashion history. Although models of all ages graced the runway, a greater diversity of gender, ethnicity and body shapes would have also spoken more clearly of Gaultier’s fashion legacy. Nevertheless, this final collection was an apt celebration of the end of a chapter in ready-to-wear’s history.

Sources:

http://www.bbc.co.uk/news/business-29215971

http://www.businessoffashion.com/2007/07/haute-couture-a-premature-death.html

http://www.dazeddigital.com/fashion/article/21711/1/jean-paul-gaultier-quits-ready-to-wear-to-focus-on-couture

http://fashion.telegraph.co.uk/news-features/TMG11098865/Jean-Paul-Gaultier-to-close-his-ready-to-wear-line.html

http://www.theguardian.com/lifeandstyle/2009/jan/27/chanel-haute-couture-fashion-show

http://i-d.vice.com/en_gb/read/think-pieces/2227/how-jean-paul-gaultier-changed-fashion

http://www.independent.co.uk/life-style/fashion/news/fashion-fin-de-couture-haute-couture-may-be-in-its-death-throes-but-at-the-paris-collections-designers-led-by-yves-saint-laurent-fought-back-with-zest-and-originality-marion-hume-reports-1481352.html

http://www.nytimes.com/2014/09/30/fashion/paris-fashion-week-jean-paul-gaultier-celine-phoebe-philo-comme-des-garcons-rei-kawakubo.html?_r=0

http://online.wsj.com/articles/designer-jean-paul-gaultier-to-exit-ready-to-wear-fashion-1410815394

http://showstudio.com/collection/jean_paul_gaultier_paris_womenswear_s_s_2015

http://showstudio.com/collection/jean_paul_gaultier_paris_womenswear_s_s_2015/harriet_walker_reports_on_the_jean_paul_gaultier_show

FASHIONING THE FUTURE

high treason

Sci Fi references come in and out of fashion as futuristic aesthetics periodically capture designers’ imaginations. However, references that may seem forward thinking at first can turn out to be retro-futuristic on closer inspection. Unravelling these unexpected connections is one of the many things that makes studying fashion history an exciting enterprise. Looking at Versace’s Fall 2014 couture collection with its asymmetric, monochrome dresses adorned with sleekly cut geometric patterns for example, I was reminded of the little known British science fiction film High Treason. However, it wasn’t completely incidental that I should recognise familiar motifs because I wrote my dissertation on Gordon Conway’s costumes for the feature. Analysing her designs and thinking about how contemporary viewers may have perceived them allowed me to consider how the sartorial language of science fiction fashions powerful images of life in the future.

High Treason, directed by Maurice Elvey in 1929, takes place in the mechanically-driven world of 1940 and focuses on a love story that unfolds while an escalating international crisis threatens with a second world war. The film addressed contemporary concerns regarding technology and depicted a world where machines were not inherently good or evil, as the outcomes of their use depended on human responsibility and a commitment to world peace. Despite its lofty themes, the feature’s principal aim was to astound viewers with its portrayal of the future, therefore flying machines, automated showers and real-time conversations over television screens are shown as the perks of life in 1940. The movie especially sought to appeal to female audiences, as they were considered the primary consumers of cinema at the time. As a result, women were shown to be equal partners in society, whose participation in public life was a key ingredient to world peace.

Fashion played a defining role throughout the film as an added source of entertainment because it was thought that women would pay more attention to costumes than to anything else they saw on screen. Gordon Conway’s futuristic sketches and costumes therefore reflected on the way that women could be both glamorous and practical in a mechanised world. An imaginative range of evening dresses in the film’s nightclub scene illustrated the combination of these two concepts. Actresses appear in hybrid garments; in dresses with daring slits that reveal short trousers underneath. These costumes were decorated in varied ways, but geometric patterns, asymmetry and the use of reflective textures such as black leather and silver silk characterise the pieces shown. Although these costumes appeared futuristic, they also built on an established association between trousers and emancipation that originated from 19th century American feminists. Conway’s costumes therefore reinterpreted avant-garde aesthetics and referenced forward-thinking political movements from the past in order to craft a believable image of the future, one that seemed new yet familiar at the same time.

It is this mix of familiarity and futurism that seems to have been quite prominent in the 2014 fall couture collections, and perhaps it is not a complete coincidence that designs such as Atelier Versace’s geometrically streamlined collection bring to mind science fiction aesthetics. Fashion is always in dialogue with its own past, even when the futuristic is concerned. Due to its propensity for novelty, it has frequently been used to envisage life in the future over the course of the twentieth century. These sartorial prophecies could be viewed at world exhibitions, in films and on the catwalk. As a result, a visual vocabulary of the futuristic has developed, components of which we can recognise without knowing their precise origin. The influence of science fiction aesthetics on high fashion indicates the extent to which technological advances stir the collective imagination. Furthermore, it calls for a comparison with earlier periods when futuristic fashion proved popular, in order to understand how we approach the future, the body and technology today.

High Treason can be viewed for free at the BFI Southbank Mediatheque.

Fashion and Surfing

“Who said surfing wasn’t chic?” inquired surfertoday.com in a brief feature about Chanel’s pricy surfboards featured in its 2010 Spring/Summer ad campaign. While Karl Lagerfeld’s take on Chanel’s signature tweed suits imbued the streamlined, monochrome boards with an air of modern elegance, surf culture’s associations with youthful vitality reinvigorated the fashion classic. The campaign illustrated how conceptions of cool have evolved over the course of the twentieth century and how the appropriation of subcultural styles give high fashion designs an edge. Surveying these images with legends of Chanel’s adventurous and determined personality in mind, I imagine that Mademoiselle herself would have been tempted to try the sport had she been presented with the opportunity.

Surfing has become a global phenomenon as a professional competitive sport and as a favoured leisure activity. Its popular mythology, promoted by music and films, is associated with the rejection of mainstream culture and the pursuit of personal freedom through a communion with nature. These romantic preconceptions make it a desirable brand in itself, which both consumers and manufacturers seem keen to buy into. Indeed, its longterm relevance to dress history was underlined when a surprising fragment of interwar surfing history circulated on blogs and websites in the form of a photograph of a woman standing in front of a surfboard on a nondescript beach. Agatha Christie was identified as the unlikely subject of the image. Christie first tried the sport in South Africa, but it wasn’t until a trip to Hawaii in 1922 that she mastered the cumbersome art of surfing standing upright on the board. In her 1972 autobiography, Christie described how she needed to adjust her wardrobe to the demands of the sport, as her “handsome silk bathing-dress” could not withstand the force of the waves. Instead, Christie opted for “a wonderful, skimpy, emerald-green wool bathing-dress,” purchased from the hotel shop and accessorised with laced, soft leather boots to protect her feet from the sharp coral of the Honolulu beach. This suggests that even before surfing became the fashionable sport it is today, its practical demands did not mean the end of individuality in dress. Her words give us a glimpse into attitudes towards surf-related attire before preconceptions were created by vivid marketing campaigns and promoted through music and film, as its popularity has grown since the 1950s.

By 2010 – the year of the Chanel campaign – the surfing industry, which encompasses a range of specialised companies from wetsuit manufacturers to wax and leash makers, generated more than seven billion dollars annually. Established companies, such as Quicksilver, which was founded in 1969, viewed attempts to tap into the developing market by big sportswear brands, such as Nike, with suspicion. Many of surf companies began as small local businesses during a period when the sport lacked mainstream popularity and their history is a key component of their brand identity. The way that labels, such as O’Neill, founded in 1952, and credited with the invention of the wetsuit, evolved over the years is closely linked to how the sport. This kind of authenticity mattered within the industry, and is reinforced by the short lifespan of the Nike 6.0 surf project in contrast to the ongoing popularity of Hurley, an established brand bought by the sportswear giant in 2002.

Both surfing and fashion are pursuits that allow self-expression, suggesting successful future collaborations, if collaborators are carefully chosen. Although the surfing industry has experienced setbacks in the last few years, the announcement that Kelly Slater, one of surf’s superstars, left his sponsor Quicksilver in order to partner with the Kering Group in March of this year suggests that the sport is still considered to have potential from a commercial standpoint. Slater and Kering’s joint venture will take the shape of an eco-friendly clothing company and Slater will serve as the Group’s ambassador for its issue concerning sustainability. It seems that through this collaboration, new standards can be set for both fashion and surfing, that combine authenticity and trend-awareness.

Sources:

Books:

Christie, A. (1977) An Autobiography. Glasgow: Fontana Collins.

Heinemann, J. (2004) Vintage Surfing Graphics. London and New York: Taschen.

Laderman, S. (2011) Empire in Waves: A political history of surfing. Los Angeles and London: University of California Press.

Schmidt, C. (2012) The Swimsuit. London and New York: Berg.

Wade, A. (2012) Amazing Surfing Stories. Chichester: Wiley Nautical.

Websites:

http://news.bbc.co.uk/1/hi/business/8340453.stm

http://www.businessinsider.com/billabong-demise-surfwear-2013-11

http://www.businessoffashion.com/2014/04/kering-to-back-surf-star-kelly-slater-in-new-lifestyle-brand.html

http://business.transworld.net/8642/features/how-hollister-co-stole-surf-eight-years-after-abercrombie-fitch-invaded-the-surf-market-what-can-be-done-to-defend-against-them/

http://www.forbes.com/sites/chicceo/2013/08/02/a-blue-ocean-industry-beyond-the-ocean/

http://www.marketingmag.com.au/news/surf-brands-take-a-dive-as-gen-y-aussies-opt-for-disposable-fashion-45596/#.U9drBIB5PSF

http://www.nytimes.com/2006/06/01/fashion/thursdaystyles/01surf.html?pagewanted=all&_r=1&

http://www.prweb.com/releases/surfing_surfboards/surfing_apparel/prweb8581431.htm

http://www.retronaut.com/2011/08/agatha-christie-and-her-surf-board-1922/

http://sima.com/about/

http://www.smh.com.au/lifestyle/fashion/surf-label-rides-a-hot-new-wave-20130810-2rous.html

http://surfcareers.com/blog/surfing-a-growing-industry/

http://www.surfingmagazine.com/news/kelly-slater-leaves-quiksilver/

http://www.surfertoday.com/surfing/3406-chanel-fashion-house-releases-luxury-surfboards

http://www.theinertia.com/business-media/surf-business-surf-industry-is-growing-up-target-nike/1/

Winter Modes

CostumesParisiens_Pour_St_Moritz_1341_433
Georges Barbier, ‘Pour St. Moritz…’ illustration from Journal des Dames et des Modes, 1. Feb. 1913.

Although summer is well under way, a few of us are already thinking several seasons ahead. Our department has been asked to contribute to Somerset House’s Winter Festival exhibition, which will feature a series of small displays on the theme of winter and fashion. Due to run from December 2014 – February 2015, this promises to be an exciting project and we are delighted to be involved.

Using our Dress History Collections, we have decided to focus on showcasing fashion magazines from the 1910s and 1920s. The imagery in publications, such as the Gazette du Bon Ton and the Journal des Dames et des Modes, built on women’s everyday experience, while simultaneously inviting them to enter a realm outside of the quotidian through lush depictions of fashion.

Our display will explore the dichotomy of function versus fantasy, through the journals’ illustrations of winter clothing and activities. So far, we are in the initial planning stages of the project, but we will update you with the progress we make on a regular basis. Keep your eyes peeled for some magnificent illustrations from the likes of Iribe and Thayaht!

Hints, Hobbies and Definitions of Fashion

‘Hints on Making an Evening Dress from a Morning Frock’ is an excerpt from the 1926 cinemagazine Hints and Hobbies. The series, produced by A. E. Coleby and S. Mumford, consisted of several instalments that supplied audiences with advice on matters that ranged from the usefulness of jiu-jitsu to optimal suggestions on restyling a hat in six different ways. As the subject matter indicates, this new genre of film was targeted at women who made up the majority of cinemagoers in the interwar period. As a key source of fashion information, cinemagazines, along with newsreels, Hollywood films and printed magazines, provided women with a treasure trove of contemporary styles from which they could select what suited their budgets and needs. Their miscellaneous advice therefore reflected the diversification of female lifestyles in the interwar period, which stimulated the need for an adaptable wardrobe suited to the pursuit of dynamic modern interests.

‘Hints on Making an Evening Dress from a Morning Frock’ is a Cinderella story tailored to contemporary needs and desires. The young girl is quickly transformed by her mother’s dexterous adjustments, presumably allowing her to go out for an evening of dancing, one of the most popular leisure activities in the 1920s. This fictional re-enactment of a scene gleaned from everyday life illustrates contemporary attitudes towards fashion and entertainment. Instead of framing fashion as a novelty attraction, the economic adaptability of current styles is emphasised. Accessories such as the lace, buckles and fake flowers that are added to the garment would have been available for purchase at department stores such as John Lewis or Whiteleys, which catered to home dressmakers. Through alterations of their existing clothing, working and lower middle-class women could participate in the collective process of fashion and express their individuality in creative ways.

The transformation of the dress also serves as a pretext to promote inter-generational female bonding. Cinemagazines frequently showed mothers and daughters collaborating on making objects for and in a domestic setting as a popular pastime. The mother’s active role in transforming her daughter for a night of dancing suggests her approval, and downplays the rebellious potential of a young woman wearing revealing evening attire in an unchaperoned social setting. ‘Hints on Making an Evening Dress from a Morning Frock’ illustrates how fashion and mass media are inextricably linked. While many assume that modern media promotes passive consumption of commodities and images, these examples demonstrate that they also have the potential to foster a creative involvement with fashion. Instead of simply providing a reflection of what fashions dominated the latter half of the 1920s, ‘Hints on Making an Evening Dress from a Morning Frock’ signals what it meant to be fashionable and how this could be achieved.

See ‘Hints on Making an Evening Dress from a Morning Frock’ here: https://www.youtube.com/watch?v=8PXAFvOH3yg

Sources

Barnes, R., and Eicher, J. B., eds. (1993) Dress and Gender: Making and Meaning in Cultural Contexts, Oxford: Berg.

Buckley, V., and Fawcett, H. (2002) Fashioning the Feminine: Representation of Women’s Fashion from the Fin de Siecle to the Present, London: I.B. Tauris.

Hackney, F. (2006) ‘ Use Your Hands for Happiness ’: Home Craft and Make-do-and-Mend in British Women’s Magazines in the 1920s and 1930s,’ Journal of Design History Vol. 19 No. 1.

Hammerton, J. (2001) For Ladies Only? Eve’s Film Review: Pathe Cinemagazine 1921-33, Hastings: Projection Box.

Kuhn, A. (2002) An Everyday Magic: Cinema and Cultural Memory, London and New York: I.B. Tauris.

The ‘neue frau’ and fashion in Otto Dix’s ‘Three Prostitutes’ (1925)

Otto Dix’s Three Prostitutes (1925) is a painting that draws attention to the ambiguous figure of the New Woman in Weimar Germany. The Neue Frau was a complex cultural construct whose independent habits – shopping, enjoying the city’s bustling night-life, working – were seen as a cause for both celebration and anxiety; as signs of progressive civil liberties, as well as of society’s moral degradation. Although a greater number of women engaged in public life than before during this period – in 1925 about a third of the country’s female population was in the workforce – their unprecedented visibility was far from unproblematic. The fashionable female body became a key topic of debates on sexuality, morality and politics, with the New Woman becoming more of an abstracted concept than a social reality as a result. In fact, it is important to point out that although the term was evoked repeatedly, there was not a definitive type of Neue Frau. Rather, the way in which women engaged with modernity was determined by a number of factors such as class, marital status and geography. Nevertheless, a preoccupation with modern typologies is evident in Dix’s painting, whose female protagonists simultaneously refer to the pervasive practice of prostitution while also serving as caricatures of consumerist culture.

The link between prostitution and fashion was frequently made during this period, perhaps most famously articulated by Thomas Wehrling, a Weimar cultural critic. His essay ‘Berlin is Becoming a Whore,’ first published in Das Tage-Buch in 1920, explicitly aligns women’s interest in fashion and entertainment with moral debasement:

‘A generation of females has grown up that has nothing but the merchandising of their physical charms in mind. They sit in the parlors, of which there are a dozen new ones every week; they go to the cinema in the evenings, wear skirts that end above the knees, buy Elegant World and the film magazines…The display windows in the delicatessens are filled for these females; they buy furs and shoes at the most-extravagant prices and stream in herds down the Kurfurstendamm on Sunday mornings’.

In many ways, Dix’s painting can be perceived as elaborating on this seemingly new kind of fashionable female behaviour, especially through its central figure, a woman wearing a red cloche hat and veil. Her fashionable appearance, signalled by details such as the cropped Bubikopf hairstyle, may confuse viewers at first, however the prostitute’s provocative stance as she hitches up her skirt explicitly signals her profession. This pose may have been derived from real life as well as from fashion magazines. Prostitutes were forbidden to solicit potential clients verbally therefore they employed gestures and dress codes to communicate their availability to customers. Sartorial details such as a specific colour of laced boots would signal a woman’s ‘specialty.’ This practice may be referenced by another figure in the painting, the heavily made up older woman wearing red leather gloves on the left. Were it not for this subtle, yet erotically charged accessory, her disapproving facial expression and elegant attire would qualify her as a ‘respectable’ bourgeois stroller.

The sense of ambiguity is heightened by an image of a woman’s leg in the background. It is unclear whether the high-heeled limb stepping on a globe appears on a poster or in a shop window. It is possible that the red initials “RM” reference the Reichs Mark, introduced in 1924 to stabilise the German economy. It may also allude to the visibility of women’s legs as a result of shorter hemlines, in revue performances, advertisements for silk stockings or all of the above. It also recalls Wehrling’s description of display windows filled with desirable consumer goods. However in the painting this appears in inverted form, as it is the prostitutes, clad in fashionable articles, who are displayed as merchandise in one of the shopping streets of Weimar Berlin. Furthermore, the conflation of woman as commodity in this case could also have quite a literal source, as it was not uncommon to have mannequins modelling store wares in the display window for a riveted audience. Dix’s painting therefore intentionally compounds aspects of femininity as seen at night, on the street and in media imagery in order to blur the boundaries between woman as consumer and commodity in Weimar Berlin.

For an image of Otto Dix’s Three Prostitutes please click here.

Sources:

von Ankum, K. (1997) ‘Gendered Urban Spaces in Das Kunstseidene Mädchen’, in von Ankum, K. (ed.) Women in the Metropolis: Gender and Modernity in Weimar Culture, Berkeley, Los Angeles and London: University of California Press.

Buruma, I. (2006) ‘Faces of the Weimar Republic’, in Rewald, S. (ed.) Glitter and Doom: German Portraits from the 1920s, New Haven and London: Yale University Press.

Ganeva, M. (2008) Women in Weimar Fashion: discourses and displays in German culture, 1918-1933, Rochester, New York: Camden House.

Kaes, A., Jay, M., and Dimendberg, E. (1994) The Weimar Republic Sourcebook, Berkeley, Los Angeles, and London: University of California Press.

Weitz, E. D. (2007) Weimar Germany: Promise and Tragedy, Princeton and Oxford: Princeton University Press.

Auratic presence and mass manufacture: a review of ‘Artist Textiles: Picasso to Warhol’

“New Fabrics Put Modern Art in Fashion,” article published in Life, November 1955
“New Fabrics Put Modern Art in Fashion,” article published in Life, November 1955
Salvador Dalí, Classical Armour, Screen-printed headscarf, Wesley Simpson Custom Fabrics Inc., New York, c. 1946
Salvador Dalí, Classical Armour, Screen-printed headscarf, Wesley Simpson Custom Fabrics Inc., New York, c. 1946

IMG_3633

IMG_3634

Claire McCardell for Townley Frocks Inc, New York 1955 using ‘Fish’ by Pablo Picasso for D.B. Fuller & Co. Inc., New York, 1955, roller-printed cotton
Claire McCardell for Townley Frocks Inc, New York 1955 using ‘Fish’ by Pablo Picasso for D.B. Fuller & Co. Inc., New York, 1955, roller-printed cotton

IMG_3672

IMG_3666

Dress history students in London are spoiled for choice when it comes to exhibitions, with numerous institutions and galleries catering to fashion-related interests. The Fashion and Textile Museum is one such organisation. Their current exhibition, Artist Textiles: Picasso to Warhol (21 January-17 May, 2014), showcases textiles and clothing produced by key figures of twentieth century art and design. Focusing on Britain and the United States, it explores the relationship between the aura of the artist and the ubiquity of mass-manufactured objects and the way in which artist textiles disrupt the binary of high art and popular culture.

Looking at artist signatures featured on a number of exhibited textiles, it is difficult not to think of Walter Benjamin’s concept of the auratic presence of unique works of art. This is especially relevant to the many scarves featured in the exhibition. Mounted like canvases, they invite the visitor to study them as they would paintings. Dali’s designs for Wesley Simpson Custom Fabrics Inc. encourage this mode of viewing, transforming the flat fabric surface into a dream-like three dimensional plane. His headscarf ‘Classical Armour’ (c. 1946-7) depicts a derelict urn and suits of armour whose contorted shadows stretch across a nondescript landscape. Cracks along the illustration create the illusion that the scarf was made of a heavier substance than the silk it was printed on. With its many recognisable Dali tropes – drooping forms, melancholy landscapes, sardonic humour – the scarf seems to blur the boundary between art and design, transforming the wearer’s body into a mobile site of display. Furthermore, by drawing attention to the artist’s signature, in this case shown on the lower right-hand side and as a broken coin in the foreground, viewers are encouraged to forget that they are studying a mass-produced object.

Such examples displayed in the exhibition indicate that collaborations between artists and fabric manufacturers proved a lucrative endeavour, targeting audiences that were keen to gain cultural capital by acquiring textiles that featured well-known modernist designs. Instead of destroying the cult status of artworks then, such printed fabrics reinforced the aura of the artist genius and played an important role in familiarising a wide audience with the modernist canon. Although these objects may be viewed with academic suspicion due to their commercial appeal, the exhibition aims to dispel such concerns by focusing on how artist textiles allowed people to engage with modern art in their everyday lives. Wall texts, advertisements and magazine excerpts convincingly suggest that these fabrics served as an interface between high art and popular culture. At the same time, it would have been beneficial to learn more about how the displayed objects were worn and perceived by an enthusiastic public.

Although the exhibition predominantly focuses on the collaboration between artists and textile manufacturers, examples from the work of designers, such as Adrian and Claire McCardell add an exciting variety to its scope for audiences interested in fashion history. Commissioned by Fuller Fabrics to produce garments from their ‘Modern Masters’ range, McCardell used Picasso’s ‘Fish’ print (1955) to create a dress that featured some of her signature trademarks, which included the use of natural fabrics – in this case cotton – and details that accentuated the wearer’s body, such as belts and gathered pleats. Fuller Fabrics’ decision to hire McCardell indicates that some ready-to-wear designers were becoming increasingly influential in America during this period. Viewed within the context of the exhibition then, this dress points to the crucial role that mass-produced fashion played in twentieth-century material and visual culture by disseminating ideas and ideals of modernity.