‘”Chic” Was To Art The Same As Sex Appeal Is To Love’: Four Things I Learnt While Reading Cecil Beaton’s Memoirs of the 40s

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One of the many delights – and distractions – of research is the things you read along the way to your real goal.  While my focus is on Beaton’s wartime photography, for a forthcoming paper at the Museum of London, delving into his diaries and memoirs reveals far wider dress gems.  Since these probably won’t make the final edit, I thought I’d share some of my favourite insights with you here – skimmed from the pages of his 1940s memoirs, and, in these examples, from his time spent in post-occupation Paris between 1944 and 1945.

No. 1 – Parisian style during the war was about resistance – to German torment, restrictions and morality, and to imposed ideas of respectability and beauty:  

The British Embassy’s Guests, Sunday, October 29th – Paris, 1944 

‘The women were a curiously dressed bunch in a fashion that struck the unaccustomed eye a strangely ugly – wide, baseball player’s shoulders, Dureresque headgear, suspiciously like domestic plumbing, made of felt and velvet, and heavy sandal-clogs which gave the wearers an added six inches in height but an ungainly, plodding walk.  Unlike their austerity-abiding counterparts in England these women moved in an aura of perfume.’

No. 2 – Necessity breeds innovation, hybridity and style: 

Stocking the Cellar 

‘Diana [Lady Diana Cooper] wearing trousers, yachting cap, and biscuit-colored fox coat…’

 Churchill’s arrival, November 10th 

‘Diana, in pants and bandanna…’

 No.3 – Never be too quick to judge who is best-dressed:  

Gertrude Stein and Alice Toklas 

‘During the years of cold and shortages, Gertrude and Alice became friends with a neighbour at Aix, a simple young man named Pierre Balmain, who had a taste for antiques and a natural bent for designing women’s clothes.  In fact he made with his own hands heavy tweeds and warm garments for Gertrude and Alice to wear during the hard winters.  Now he has opened a shop in Paris.  At first showing to the press Gertrude and Alice arrived with their huge dog, Basket.  Gertrude in a tweed skirt, an old cinnamon-colored sack, and Panama hat, looked like Corot’s self-portrait.  Alice, in a long Chinese Garment of bright colors with a funny flowered toque, had overtones of the “Widow Twankey,” a comic transvestite from the vaudeville stage.  Gertrude, seeing the world of fashion assembled, whispered: “Little do they know that we are the only people here dressed by Balmain, and it’s just as well for him that they don’t!’

No. 4 – Fashion and Art = Sex and Love 

Bébé Bérard and the Jackals, British Embassy, Paris 

‘Bébé inspired, proceeded to illustrate with his pencil the fashions of the new dressmaker Dior.  These, he says, have the same sense of sex appeal as Chanel created after the First World War.  A theory was put forward that fashion was anti-art, that “chic” was to art the same as sex appeal is to love.’

Perhaps later I’ll share what I learnt about New York … But for now, I must get on with what I supposed to be researching …

Source:  Cecil Beaton, Memoirs of the 40s, Weidenfeld & Nicholson, 1972