Author Archives: meganstevenson

Dissertation Discussion: Jamie

Aubrey Beardsley, cover for The Yellow Book, Volume III, 1894. British Library. Photo by Jamie Vaught.

What is your title?

Decadence, Defiance, Death: The Last Years of Aesthetic Dress

What prompted you to choose this topic?

While studying dress reform as an undergraduate, I became enamored with Aesthetic dress, an alternative style of clothing adopted by followers of British Aestheticism primarily during the late-1870s and early-1880s. Female Aesthetes channeled medieval, Greek, and pastoral styles in muted-color dresses outfitted with puffed sleeves, straight, trained skirts, and unconstricted waists. As I researched, I was surprised to discover that very little scholarly work had been done on Aesthetic dress in the 1890s. This dissertation allowed me to explore that last decade of this style and the impact Oscar Wilde’s 1895 trial had on its reception. More specifically, I examined how three groups interpreted Aesthetic dress through extremely different ideals of womanhood, as elucidated in their respective writing and illustrations: Decadents (The Yellow Book, The Savoy, and the works of Wilde), artistic reformers (Aglaia and The Queen), and department stores (The Queen and Liberty catalogues).

Liberty gowns drew heavily from historical dress. In this ad, the cut of the coat resembles the Empire period, while the tea gown is very medieval. Detail from a Liberty & Co. ad in The Queen, The Lady’s Newspaper, 3 June 1899, Vol 106. Courtesy of the British Library.

Most interesting research find so far?

I have found some absolutely odd gems during my exploration of Queen, including an embroidery pattern of a duck wearing a robe à la polonaise, yearly coverage of the Crystal Palace cat show, and a story on the flammability of dresses in the home. My all-time favorite line of text was from the 22 May 1897 installment of ‘Vista of Fashion’ in which author Mrs. Aria begins the article, ‘“GIVE ME FROCKS,” I cried, as I rushed up the stairs.’ I aspire to enter every clothing store this way from now until my last day.

Of all my research, Max Beerbohm’s satirical essay ‘1880,’ published in the fourth issue of the The Yellow Book (1895), left the greatest impression on me. Its tone when discussing the Aesthetic Craze is simultaneously mocking and maudlin; Beerbohm’s observations are truths with a bite to them. This sentimentality affected me considerably. After working on Aesthetic dress for two years, I have grown very attached to that elite coterie’s eccentric cast of characters and do sometimes wish I could experience what it was like to live among them. One passage in the essay stuck out to me the most:

‘All Fashion came to marvel and so did all the Aesthetes…Fairer than the mummers, it may be, were the ladies who sat and watched them from the lawn. All of them wore jerseys and tied-back skirts. Zulu hats shaded their eyes from the sun. Bangles shimmered upon their wrists. And the gentlemen wore light frock-coats and light top-hats with black bands. And the aesthetes were in velveteen, carrying lilies.’

I will admit to shedding a tear in the middle of a British Library Reading Room when I read that final sentence.

These four figures are examples of Greek-inspired dress designs in Aglaia, the journal of the Healthy and Artistic Dress Union. Straight, flowing skirts epitomize the loose styles advocated by artistic reformers, and the sleeves are a less exaggerated version of the gigot sleeve fashionable in the mid-1890s. ‘The Empire Dress’ from Aglaia No. 1, July 1893, page 35. Courtesy of Senate House Library.

Favorite place to work?

I only really work in three places: the Book Library, the British Library (most often in the Newsroom), and a café near the Courtauld. I am most productive in the last, since jazz standards and the customers’ soft conversations give me writing tunnel vision. And the baristas are great­–they start preparing my usual breakfast, black tea and a blueberry muffin, as soon as I walk through the door!

My cafe workspace, complete with laptop, notebook, draft, and tea.

Highlights from the Courtauld’s History of Dress Journal Archive: Gazette du Bon Ton

We are less than a month away from our conference Reading Fashion Magazines: Celebrating The Courtauld’s History of Dress Journals Archive! Upcoming blog posts will offer a sneak peek into ‘Addressing the Courtauld’s Fashion Magazines,’ an exhibition held in conjunction with the conference. Be sure to book a ticket here to see amazing speakers and beautiful magazines. Remember: Digital images are nice, but nothing beats seeing the real thing!


From 1912-1915 and 1919-1925, fashion and art met on the pages of Gazette du Bon Ton. This French publication entertained upper-class consumers with elaborately illustrated articles and sumptuous fashion plates. Though the First World War loomed on the horizon, the stories in this issue from March 1914 showed no signs of global tension. From an article detailing exotic pearl-net masquerade masks to a list of elites vacationing at the French Riviera, the authors of Gazette du Bon Ton created a world ruled by novelty and luxury.

Stimpl, ‘Riviera… Riviera…” in Gazette du Bon Ton, March 1914. History of Dress Collections, Courtauld Institute of Art.

Each issue included a set of ten plates with couture fashions by houses like Doucet, Lanvin, and Worth. Two plates from this issue feature designs by masters of 1910s couture: Paquin and Paul Poiret. In ‘La fontaine de coquillages’, George Barbier set an evening gown by Paquin against a luscious blue courtyard and classical fountain. Pearl embellishments on the turquoise velvet and grey tulle dress mimic shells, which Barbier echoes in white on hanging shell clusters. A shell in the figure’s hand catches water from the fountain, merging the background and foreground. In comparison, Simone A. Puget’s illustration for ‘Salomé’, an evening gown by Paul Poiret, is striking in its simplicity. By placing the figure on a plain black base, the artist focuses attention on the dress. The design speaks to the sensuality of the legendary Salomé, as fishnet stockings emerge from beneath the diagonal skirt hem and the figure’s nipples, colored the same red as her lips and nails, peek through the swirled, off-the-shoulder bodice.

George Barbier, ‘La fontaine de coquillages’ in Gazette du Bon Ton, March 1914. History of Dress Collections, Courtauld Institute of Art.
Simone A. Puget, ‘Salome’ in Gazette du Bon Ton, March 1914. History of Dress Collections, Courtauld Institute of Art.

Every turn of the page in Gazette du Bon Ton offers a new feast for the eyes. At just 25cm x 7cm it is very easy to hold, though the heavy paper prevents the issue from feeling flimsy. With at least one color illustration in the pochoir technique on every page, the magazine presents itself as something to be slowly cherished. The difference in style of the vivid ‘La fontaine de coquillages’ and stark ‘Salomé’ plates exemplify how artistic variety creates the tantalizing feeling of ‘What’s next?,’ urging the reader to turn the page. This sumptuous array of visual delights did not come cheap: the price of a yearly subscription was 100 francs, or more than 400 pounds today!

Artists sometimes used striking metallic paint to enliven their illustrations. Here is one illustration of dancer Armen Ohanian viewed straight on and at an angle. Valentine Gross, ‘Armène Ohanian’ in Gazette du Bon Ton, March 1914. History of Dress Collections, Courtauld Institute of Art.

Gazette du Bon Ton invites haptic interaction as well. The metallic paint used on some illustrations, for example, requires the reader to tilt the page to get the full effect. Should the reader give into temptation and run a finger over the fashion plates, they may feel more than just the horizontal ridges of the thick paper. In ‘Salomé’, the outline of the figure and the dots on the skirt are debossed. Contact with the flat surface of the page brings the gown to life, but also acts as a tangible barrier to the beautiful world displayed in the plates. That space of breathtaking couture fashion, endless luxury, and carefree joy exists only between the covers of Gazette du Bon Ton.

Welcome Spring! A Look at Lanvin’s Floral Frocks

Pierre Brissaud, “Dansons la capucine” in Gazette du Bon Ton, 1921. History of Dress Collections, Courtauld Institute of Art.

With April fast approaching, so too come the beautiful blooms of spring! In celebration of warmer weather and brighter days, here are some fun floral designs from the early-twentieth century couturier Jeanne Lanvin.

Jeanne Lanvin for the House of Lanvin, “Roseraie” dress, Spring/Summer 1923. Silk. Brooklyn Museum Costume Collection at The Metropolitan Museum of Art (Credit line: Anonymous gift, 1964). Available at this link.

Jeanne Lanvin (1867-1946) started a millinery business in the 1890s and later expanded into couture as the clothes she designed for her daughter became popular among friends and fashionistas. By the 1920s the House of Lanvin was well established and wide-reaching, producing fragrances and clothes for men, women, and children. A guiding principle in her creation of female couture, as Lanvin put it in 1929, was that “modern clothes need some sort of romantic quality.” As such, her designs reveled in femininity through the use of ruffles, lace, ribbon, and, most notably, flowers. Many wonderful examples of Lanvin’s floral dresses survive in collections around the world, including a striking red and cream dress embellished with roses from 1923. This gown demonstrates how Lanvin’s preference for embroidery and appliqué (instead of patterned fabric) resulted in sumptuous, highly detailed creations. Ombré ribbons are arranged in a geometric pattern and punctuated with folded-ribbon roses, as well as a rose collar, sleeves, and belt. The marriage of a sleek pattern and soft roses evinces Lanvin’s eye for romanticizing trends to fit her house’s characteristic charm.

Jeanne Lanvin for the House of Lanvin, Dress, 1927. Silk. The Metropolitan Museum of Art (Credit line: Gift of Varney Thompson Elliott and Rosemary Thompson Franciscus in memory of their mother, Margaret Whitney Thompson, 1985). Available at this link.
Pierre Brissaud, “Il n’a pas pleuré” in Gazette du Bon Ton, 1920. History of Dress Collections, Courtauld Institute of Art.

Lanvin excelled at the robe de style, a gown that favored full skirts instead of the straighter silhouette popular at the time. While her robe de style were occasionally embroidered with flowers, it was more common for a large flower pin with copious ribbons to be pinned to the dress. Nearly identical pins can be seen in a dress from 1927 and a fashion plate from seven years earlier in the Gazette du Bon Ton. Pinned at the bust instead of the waist, this pin speaks to the continuity of style in the House of Lanvin, as well as a prevailing trend for florals.

Pierre Brissaud, “On t’attend” in Gazette du Bon Ton, 1920. History of Dress Collections, Courtauld Institute of Art.

Nearly every issue of the Gazette du Bon Ton features illustrated gowns by Lanvin, many of them with floral embellishments. Gazette du Bon Ton, which ran from 1912 to 1915 and 1920 to 1925, was an elite fashion magazine with intricate pochoir illustrations. The sweet scenes displaying Lanvin’s couture for women and children embody in turns a maternal ideal and feminine elegance. In both instances, florals lend a graceful naturalness to the looks on show.

Pierre Brissaud, “Venez danser” in Gazette du Bon Ton, 1921. History of Dress Collections, Courtauld Institute of Art.

Further Reading

Cole, Daniel James and Nancy Deihl. The History of Modern Fashion from 1850. London:
Laurence King Publishing, 2015.

Milbank, Caroline Rennolds. Couture: The Great Fashion Designers. London: Thames and Hudson, 1985.

Pel, Martin. 1920s Jazz Age Fashion and Photographs. London: Unicorn in association with
Fashion and Textile Museum, London, 2016.

 

Prof. Elizabeth Edwards to Speak at the Courtauld

Join us Monday 20 March in the Research Forum from 12:30 pm-1:30 pm for ‘Thoughts on historical pagents as photographs,’ an Ad/dressing History lecture with Professor Elizabeth Edwards!

Image: © Victoria and Albert Museum, London

The early twentieth century saw a craze for historical pageants – popular re-enactments of the history of a locality. In these the stress on authenticity of historical representation through words, scenes and costume was particularly important. Prof. Edwards will consider the role of photography in perpetuating these quasi-ritual processes, values and the social efficacy of the pageants. She argues that photographs of pageants were not merely records of pageants, but, through the temporal complexity and reality effect of photographs, created a subjunctive ‘as if’ of history which extended the reach of the ritual qualities of pageants. This paper is part of a larger ethnographic project on photography and the emergence of public histories 1850-1950.

Elizabeth Edwards is a visual and historical anthropologist. She has worked extensively on the relationships between photography, history and anthropology. She is Professor Emerita of Photographic History at De Montfort University, Honorary Professor in the Anthropology Department at UCL and will soon join the V&A Research Institute as Andrew W. Mellon Visiting Professor.  She was elected a Fellow of the British Academy in 2015. Her current book projects are on photography and the emergence  concepts of the collective ownership of ancient monuments, and on photography and the apparatus and practice of history.

Fashioning Eva Perón’s Rainbow Tour

French foreign minister Georges Bidault (R) greets Eva Perón as she arrives at Orly Airport. © AFP/Getty Images

Eva Perón, immortalized in Andrew Lloyd Webber’s hit musical Evita, was just as much a superstar in real life as her fictional counterpart. A rural girl turned actress turned First Lady of Argentina, Eva cultivated her image throughout her life as a symbol of the potential for descamisados (underprivileged people) to succeed. Her 1947 European Rainbow Tour marked a turning point in Eva’s sartorial evolution, as she stepped out for the last time in celebrity finery before refining her style.

Fresh off the win of her husband Juan Perón in the presidential election, 28-year-old Eva visited Spain, Italy, France, and Switzerland as a sign of goodwill between Argentina and Europe. While she had been dressing to impress the Argentinian people for years, the Rainbow Tour (so named after Eva, dubbed the ‘Rainbow of Argentina’) was her chance to dazzle the leaders and people of the European continent. Argentinian fashion houses Paula Naletoff, Henriette, and Bernarda most likely designed her clothing for the tour.

Eva Perón listens as Spain’s General Franco gives a speech in Madrid. ©Popperfoto/Getty Images

Eva’s clothes displayed the splendor of Argentina to a continent still reeling from World War II, and she dressed to fully exploit each moment of her tour. When General Franco welcomed her to Spain, she wore a carefully tailored suit, a spray of flowers on her lapel, and a towering black hat atop her perfectly coiffed hair. Her suit communicated the formality of her position, while its light color softened her appearance.

From L to R: Eva Perón during a visit to the Commercial Exhibition in Milan. ©Hulton Archive/Keystone/Getty Images; Eva Perón wearing a floral print dress and hat as she leaves a building during her visit to Paris. ©Archive Images/RDA/Getty Images; Eva Perón attending a reception at the Palace of Justice in Rome. ©Hulton Archive/Keystone/Getty Images.

Given that the Rainbow Tour took place in June and July of 1947, most of Eva’s dresses still followed the boxy silhouette of the mid-1940s. Eva updated her wardrobe to suit the New Look through the use of belts and further feminized her outfits with flowers. Photographs from her time in Italy and France show a preference for floral headdresses/hats and floral pattern dresses, appropriate for the summer season.

On one of her last nights in Paris, Eva stepped out with the Argentinian ambassador to France in a striking metallic gown. The figure-hugging cut of the dress, elaborate hairstyle, and sparkling jewels reflect Eva’s origins as an actress. Her desire for a glamourous life was made manifest not at an award show, however, but on a diplomatic mission as the most powerful woman in Argentina.

Eva Perón and Julio Roca (Argentinian ambassador to France) in Paris. ©Hulton Archive/RDA/Getty Images

After the Rainbow Tour, Eva fully embraced the New Look and dramatically toned down her style, transitioning from flashy actress to fashionable and refined First Lady. She smoothed her hair into a low chignon, adopted a clean makeup palette with a bold red lip, and filled her closet with clothes by Dior and Jacques Fath, both of whom had mannequins with Eva’s measurements in their ateliers. Her stock of Parisian couture suits, gowns, and other outfits would be biannually replenished until her death at 33 from cervical cancer.

Fashion Illustrator Richard Haines to Visit the Courtauld

Join us next week for two events with renowned fashion illustrator and visiting artist Richard Haines! After years as a fashion designer, Richard uses his eye for detail of fabric and form to produce striking images of fashion for clients like Prada, J.Crew, Pennyblack, Il Palacio del Hierro, Calvin Klein, Coach, Georg Jensen, Bobbi Brown, Unionmade Goods, Barneys, Mr. Porter, Grazia, The New York Times Style Magazine, Man of the World, GQ and GQ Italy. Richard also runs the fantastic blog “What I Saw Today,” where he records the style of trendsetters on the streets of New York City.

On Tuesday 21 February, Richard will be in conversation with London-based writer and editor Dal Chodha to discuss how he found his way to illustration from fashion design. This event will be held in the Kenneth Clark Lecture Theatre at the Courtauld Institute of Art. The event is free to all, but make sure to come early to secure a seat!

We will be holding another event with Richard later in the week on Thursday 23 February. At this smaller lecture, Richard answers the question, “What does it mean to be a fashion illustrator in 2017?” through discussions of social media and collaboration. The event is open to Courtauld staff and students, though non-affiliated visitors may book a place at the lecture by emailing researchforum@courtauld.ac.uk. Seating is limited, so reserve your place soon.

If you can’t wait to learn more about Richard, check out his illustrations on Instagram. We hope to see you there!

Meet the 2017 History of Dress MAs

MA Documenting Fashion is well into the spring term, so it’s time to finally meet this year’s new group of blog contributors. Have a look below to explore each writers’ scholarly interests and, because we don’t always study, our favorites activities around London. Enjoy!

Sophie received her BA of Art History and History from University College Dublin. Her interests include Post War/Cold War fashions in Germany and the US, art, and department store displays. She is an avid scarf-wearer. When she’s not rambling on about art or fashion, she will be eating, cooking, baking, or generally gushing about food instead. All the time. Seriously. It’s kind of a problem.

Barbora received her undergraduate degree in History at King’s College London with a semester at The University of Melbourne. She is particularly interested in studying contemporary fashion, photography, fashion magazines, menswear, clothing in dance, exhibition curation, and Renaissance art. When not immersed in the history of fashion, Barbora can be found searching for her zen in a yoga class, walking out of Wardour News armed with copious amounts of magazines, or drinking a soy matcha latte.

Yona completed her undergraduate degree in Performance Costume at the University of Edinburgh. Her main fashion history interests are fashion as a social barometer, Orientalism, Fin de Siècle, and American fashion. Her favourite pastimes include watching musicals, reading whodunnits and trying out London’s amazing restaurants, but she also loves browsing for fabrics and posting historical pictures of people and dogs on Instagram.

Mia received her bachelor’s degree in Art History from Rutgers University. Her interests include modern fashion, the fashionable woman, early films and dress, designer/textiles collaborations, and curating fashion. In her limited spare time she enjoys shopping and reading fashion magazines.

Dana received her bachelor’s degree (Hons) in History of Art from the Complutense University of Madrid. Her interests include 1950s and 1960s prêt-à-porter, dress and architecture as habitable spaces, textiles for fashion and furniture design, and identity. She likes travelling, strolling around London, buying Mid Century clothing and jewellery, and just meeting friends for a chat and coffee/brunch.

Harriet completed her undergraduate studies at the University of St Andrews, gaining a First in English Literature. Her interests include fashion mannequins, artist-designed textiles, ready-to-wear, magazines, ‘behind-the-scenes’ imagery, and women’s service uniforms. When she’s not writing, Harriet may be found cooking for friends, devouring news and novels or losing to her boyfriend at backgammon.

Jamie received her bachelor’s degree in the History of Art from the University of Pennsylvania. Her interests include fashion in art, Aesthetic dress, dress reform, Orientalism, and costume in Old Hollywood cinema. When she’s not exploring museums around London, Jamie can be found cross-stitching, compulsively buying nail polish, or reading Oscar Wilde over a warm cup of tea.

Exploring Ginger Rogers’ Costumes in Top Hat (1935)

In anticipation of discussing interwar fashion and film as part of the MA course this semester, I marathoned the movie partnership of Fred Astaire and Ginger Rogers over winter break. Their highest grossing film, Top Hat (1935), remains well known today both for the pair’s fancy footwork and the spectacular outfits worn by Ginger Rogers. Her costumes were designed by Bernard Newman, former head designer at Bergdorf Goodman who had initially been contracted by RKO to make costumes for Roberta, another Astaire-Rogers film. Newman would go on to dress Rogers in Swing Time (1936) and Follow the Fleet (1936). His imaginative designs for Top Hat assured Rogers’ place as the ultimate fashionista of 1930s musical film.

Dale’s nightgown and robe in stills from Top Hat (1935)

In the film, Ginger Rogers’ character Dale Tremont is a model for the fictional designer Alberto Beddini, and she wears ‘his’ high-fashion clothing throughout the film. Dale encounters Astaire’s Jerry Travers days before a trip to Italy to meet her friend Madge Hardwick, awoken by his tap-dancing in the hotel room above. Her nightgown, cut in the fashionable slim silhouette of the 1930s, is designed with short sleeves and a v-neckline accentuated with a bow at the bust. When she confronts Jerry, Dale covers up her previously exposed skin with a silk robe: her low neckline is replaced with a high, flared collar and her arms covered with long bell sleeves.

Dale’s riding outfit in stills from Top Hat (1935)

Despite her icy response to his dancing, Jerry attempts to woo Dale the next day at the stables. Her riding outfit is practical and fashionable, with activity-appropriate jodhpurs, a checked blazer, and an ascot accentuated with a glittering pin. Jerry entices Dale to tap dance with him and she soon returns his affections.

Dale’s afternoon dress in stills from Top Hat (1935)

A mix-up with Jerry’s employer Horace Hardwick leads Dale to believe she accidentally fell for Madge’s husband. During the ensuing trip to Italy, Dale tries to explain the situation to a comically indifferent Madge. In an attempt to catch Jerry (who Dale believes is Horace) in the act of lying, she confronts him wearing a tantalizing low-back afternoon resort dress, its sheer sleeves and spray of flowers at the collar accentuating her femininity. She tells Jerry of a fictional time they spent together in Paris only to become angry with him when he starts to play along with a story he knows is false.

The iconic ostrich feather dress in stills from Top Hat (1935)

That evening Madge invites Horace, Dale, and Jerry to dinner. Horace is, of course, unable to attend. Madge encourages Dale and Jerry to dance (having intended to introduce them during the Italy trip), and Dale reluctantly agrees. The following dance sequence, “Cheek to Cheek,” is perhaps their most well-known. Though the scene looks effortlessly beautiful, Rogers’ ostrich feather dress was a source of contention on the set. As it shed feathers during each take, director Mark Sandrich and Astaire demanded Rogers change. She, along with her manager, rejected their criticisms and the now iconic dress remained in the film.

The Piccolino Dress in stills from Top Hat (1935)

After yet more mix ups, Dale finally uncovers Jerry’s real identity. They end the film joyously dancing “The Piccolino,” with Rogers’ glittering dress echoing the celebratory mood. The Piccolino dress epitomizes how, despite being in black and white, Newman’s costumes in Top Hat are a feast for the eyes and rightly remembered as some of the best in Astaire-Rogers history.

Documenting Fashion Visits NYC, Dec 2016: Sketches, Dresses, and Fashion Plates in the Archives

During our MA study trip to New York City we were fortunate to visit several excellent archives. Our very first stop on Monday, to the Fashion Institute of Technology’s Special Collections archive, kicked off the week with a look through fashion illustration’s past. Among the items shown that day were several lady journals dating back to the eighteenth century. An anthology of La Gazette Rose, a Parisian ladies’ magazine, displayed high quality coloured fashion plates from the early 1870s. The plates, interspersed throughout the volume, show women posing in various outdoor settings adorned in sumptuous costume, creating an intriguing contrast between their hyper-decorated dresses and the simplicity of nature.

Fashion plates from La Gazette Rose. Photo by Jamie Vaught.

Paul Poiret objects were also on display, including two early catalogues and a fan from his perfume shop Rosine. The albums, Les Robes de Paul Poiret of 1908 and Les Choses de Paul Poiret 1911, show Poiret’s fashions in the pochoir technique­–each limited edition album was laboriously hand stenciled and coloured. The fan, a souvenir from Rosine, featured multiple scents on the back in divided columns.

Yona sniffs the Rosine fan to see if any perfume scents remain. Photo: Jamie Vaught.

Finally, we looked through a wealth of mid-twentieth century designer sketches. When we were invited to browse them at the end of our visit, Harriet and Barbora took on that task. Their exploration of several large boxes found inventive sketches by designers like Balmain and Balenciaga.

Harriet and Barbora find a Balenciaga sketch in FIT Special Collections. Photo: Jamie Vaught.
Balmain sketch. Photo: Barbora Kozusnikova.

Later that day, we visited the storeroom of the Museum at FIT. While there, we saw clothing from the 1920s to the 1960s, including a brilliantly beaded dress from the roaring 20s, daringly cut dresses from the 30s, and a full Dior ‘look,’ complete with matching floral cocktail dress, heels, head wrap, and shawl.

Dior look in the FIT storeroom. Photo: Jamie Vaught.

Later in the week we stopped by the Parsons School of Design and were introduced to the sketches of former students well-known in the twentieth-century American market: Claire McCardell, Mildred Orrick, and Joset Walker. While at Parsons we also saw a luxurious red evening gown by McCardell and publicity albums from Orrick and Walker.

Group at the Parsons Archives flipping through McCardell, Orrick, and Walker sketches. Photo: Jamie Vaught.

Our last archive visit was to the Brooklyn Museum where we viewed their collection of playful sketches by Elizabeth Hawes, as well as her publicity albums. Though the museum gave most of their fashion collection to the Metropolitan Museum of Art in 2009, they retain sketches like Hawes’ artfully rendered designs. Hawes’ sketches stand out for their attached fabric swatches and humorous names, like ‘Go Home and Tell Your Mother,’ ‘The Clinging Tina,’ and ‘Chicken Little.’

Sketches by Elizabeth Hawes. Photo: Jamie Vaught.
Group looks at sketches and books by Elizabeth Hawes at the Brooklyn Museum. Photo: Jamie Vaught.

We are extremely grateful for the opportunity to visit each archive. A special thanks to April Calahan at FIT Special Collections, Emma McClendon at the Museum at FIT storeroom, Wendy Scheir at the Parsons Archives, and Lisa Smalls and Deirdre Lawrence at the Brooklyn Museum.

From English Fashion Plate to Japanese Print

After a period of limited trade, Japan opened select cities in 1859 as part of a commercial treaty with France, Great Britain, the Netherlands, Russia, and the United States. As traders flooded into the port of Yokohama, native artists capitalized on Japanese print tradition to spread information about the country’s new inhabitants. For centuries, widely accessible paper prints depicting beautiful women, actors, and mythological scenes entertained the masses. The new print genre, called Yokohama pictures, educated consumers through descriptive poetry and colorful images that emphasized the foreignness of Westerners.

Yoshitsuya Ichieisai, A Frenchwoman from the series The People of the Barbarian Nations (Bankoku jinbutsu zu: Furansu fujin), 1861. Polychrome woodblock print. Philadelphia Museum of Art (accession number 1968-165-119). http://www.philamuseum.org/collections/permanent/249307.html
Yoshitsuya Ichieisai, A Frenchwoman from the series The People of the Barbarian Nations (Bankoku jinbutsu zu: Furansu fujin), 1861. Polychrome woodblock print. Philadelphia Museum of Art (accession number 1968-165-119).

Native Japanese dress differed greatly from dress styles popular in Europe. As such, clothing became an essential tool to identify foreigners. In A Frenchwoman by Yoshitsuya Ichieisai, the inscription reads, “Wearing her foreign garb of spring brocade, a young woman strolls along the streets of Yokohama.” The background of the print is blank and the woman’s skin tone is similarly neutral: The real subject of the print is not the figure herself, but her brightly colored clothes. To Western eyes, the mantle, skirt, and bonnet may look oddly drawn. The familiar exaggerated hourglass silhouette of 1860s European womenswear is shrouded by a too-long mantle, the skirt has an unusual two-tone teardrop pattern, and the headdress only suggests a bonnet.

Dismissing this print as crude is a misstep, however. A Frenchwoman actually displays an impressive amount of invention in the face of artistic difficulties. Though there were some Western women in Japan, most traders were single men. With a shortage of real-life subjects, artists turned to foreign newspapers to complete their visual vocabulary.

‘The Paris Fashions for October.’ Illustrated London News (September 29, 1860). Lincoln Financial Foundation Collection.
‘The Paris Fashions for October.’ Illustrated London News (September 29, 1860). Lincoln Financial Foundation Collection.

A Frenchwoman directly supports this notion. Printed in the first months of 1861, it bears a striking resemblance to a fashion plate entitled ‘The Paris Fashions for October,’ which was published September 29, 1860 in the Illustrated London News, a paper widely available in Yokohama. The leftmost woman in the plate wears a multi-tiered mantle with crimped edging that unmistakably inspired the mantle of the Frenchwoman.

Recognizing that Yoshitsuya used fashion plates to create foreign figures helps explain his artistic choices. To avoid replicating the corseted waist, whose shape defied Japanese artistic training, Yoshitsuya added a long blue tier to the bottom of the mantle. The blue teardrop shading on the skirt resembles dark etching used in fashion plates to create depth in folds. And the figure’s open cloth head covering suggests that Yoshitsuya moved the bonnet’s close-to-the-chin bow, seen on the other two figures in ‘Paris Fashions,’ onto the collar of the mantle, a possible interpretation of the two-dimensional plate. Despite some difficulty translating the European costume into a Japanese print, the inscription still rings true to the context of the Frenchwoman’s clothing: The mantle was an outdoor covering that any foreign woman “stroll[ing] along the streets of Yokohama” would have worn. Using English fashion plates and reasonable estimation, Yoshitsuya created an imaginative representation of European women viewed through a Japanese lens.

Further Reading

Ann Yonemura, Yokohama: Prints from Nineteenth-century Japan (Washington, D.C.: Arthur M. Sackler Gallery, 1990), 82.