Fashion in Amateur Film: I’d Be Delighted To (1934)

A phone rings. A woman begins to bathe, tentatively dipping her toe into a tub of warm water, before slowly pulling a stocking up her shapely calf. A man douses his shaving brush in cream before selecting the perfect pair of cufflinks. I’d Be Delighted To, an amateur film made in 1934, portrays a couple preparing themselves for a romantic dinner, every small step of their separate dressing rituals, and the evening itself, shown in close-up detail. This is not, however, a conventional visual narrative- the silent 14-minute film is played out solely through close-up shots of the couple’s hands and feet, as they engage in washing, dressing, drinking and dining, in a technique that shares affinities with the avant-garde cinema of the period and its alternative approach to that of Hollywood. These carefully angled shots of almost anonymous body parts, combined with inanimate objects, build up a powerful overall sequence, isolating specific details in order to form strong thematic associations between them and the viewer and therefore dramatically increasing the significance of their meanings. The direct result of this technique is a prevailing ritualistic mood and a sensual emphasis on clothes as tools for glamour and seduction. The tactile qualities of the clothes’ textures, such as the woman’s fur coat, glittering jewellery and silk dress is consequently illuminated in a manner bordering on the fetishistic, and the visual appeal of the garments becomes inextricably linked to desire and imbued with an erotic energy. The romantic tension between the couple is therefore heightened through the use and depiction of dress, presenting both a sensory experience of everyday activities such as dressing and dining and blurring the boundaries between intimacy and anonymity. The fleeting presence of a maid character, who assists with the preparation and serving of the meal, is enforced through a similar focus on dress. However, this time it is labour rather than luxury that is imposed upon the viewer as the decadently sumptuous elements of the female diner’s garments are sharply juxtaposed against the strictly utilitarian aesthetic of the maid’s plain ensemble. The overall resulting impression of this amateur film technique is an intriguing blend of both detachment and engagement, erotic charge and ambiguity; one that manages to distil its simple narrative with as much poignancy and visual force as any Hollywood sequence.

See ‘I’d Be Delighted To’ (1934) here (courtesy of the East Anglian Film Archive): http://www.eafa.org.uk/catalogue/3436

This commentary is based on a lecture given by Dr. Charles Tepperman, assistant professor of film studies at the University of Calgary entitled ‘“We are all Artists”: Amateur Film, Fashion, and the Art of the Everyday’. The lecture was given at the Courtauld Institute of Art in January 2014 as part of the Friends Lecture series based on the Andrew W. Mellon Foundation MA course ‘Documenting Fashion: Modernity, Film and Image in Europe and America, 1920-1945’.