While in New York our class was fortunate enough to visit the archive of the Brooklyn Museum. One of the pieces that we were shown was a whimsical little catalogue of dyed fabrics called Julliard’s Gourmet Colours from autumn 1949. In truth, the word ‘catalogue’ is loosely used to describe what was, in actuality, a treasure trove of beautiful fabric swatches, whacky illustrations and a plethora of food-related puns. These curious little boxes were local to New Jersey, only produced once or twice a year and were made for the benefit of clothing designers and manufacturers who may have been interested in using their fabrics.
The ways in which the accompanying booklets described the look and feel of their textiles was truly a work of poetry; the gastronomical metaphors perfectly embodying the potential haptic visuality of fabrics and clothing. The booklet states: “Gourmet colours have subtlety and unique distinction of a great chef’s masterpiece… for, like a memorable dish, they are skilfully blended by experts and served up in the most attractive and tasteful guise.” With dye names such as ‘cranberry sauce, ‘black mint’ and ‘hot spice’, it becomes easier to see how one might begin to view an outfit as a perfectly crafted meal with high quality ingredients.
They go on further to write that the texture of certain fabrics may be “smooth as a mousse… or crisp as melba toast, or soft as soufflé… or as deliciously light as meringue.” Here, language is used as a means to suggest that there is a desire to devour when looking at something we deem to be aesthetically pleasing. They also write: “these Julliard fabrics have been designed and dyed in Gourmet colours to provide a gracious setting for milady.” In this sense, an interesting comparison can be drawn between the way in which the fabrics are being described and the way in which the gaze operates within society. In describing fabrics using food-related terminology and comparing women’s fashion as a ‘gracious’ table setting, we can see how fashion might be used as a means to be devoured and ingested by the look of others. This quirky and unique fabric catalogue epitomises the tactile and digestive nature of looking in a manner that almost satirises and parodies the devouring potentiality of the gaze.
On February 27, the MA class journeyed to Greenwich Village in New York City to visit the Parsons School of Design Archive. Upon arrival, we were left to explore boxes and folders overflowing with sketches of women’s wear between the 1920s and 1960s. Some of the sketches were rather minimal, a few fleeting lines drawn with pastel on tracing paper, while others were more detailed pencil on paper drawings. Our favorites as a class were Parsons’ extensive collection of Claire McCardell sketches, and one specific sketch with corresponding advertisement of Tom Brigance swimwear.
Tom Brigance, an American designer specializing in women’s sportswear, was a house designer for Lord & Taylor. Illustrated by Dorothy Hood, this particular sketch from 1968 advertised his In The Beach Scene line, and features a bikini and backless swim tunic. Hood gracefully captures the nylon fabric and gingham-like colorful print of Brigance’s swimsuits, and creates a whimsical beachfront scene. Our class was fascinated by this illustration board, because it included the handwritten notes of the copywriters or printers for this campaign. “Drop all blue guides,” and “see overlay for type position and handling,” along with notes on how to print Hood’s name within the illustration, can be seen written onto the advertising board.
Our class then all audibly gasped when we found that Parsons also had the corresponding final printed product. This was particularly interesting and exciting, because we were able to see the entire thought process—from the fashion illustration and notes to the final advertisement. The print advertises the two swim pieces, their prices, and an opportunity to meet the designer Tom Brigance at Lord & Taylor the following day.
On our recent study trip to New York, one of our first visits was to the Fashion Institute of Technology. Associate Curator at the Museum at FIT and former MA Documenting Fashion student, Emma McClendon showed us some highlights from the storeroom. We saw a range of items including everything from a decadent velvet evening coat from 1923 to a three-piece Chanel suit from 1965. One item that particularly caught my eye was a pair of black suede platform sandals. Emma asked us what year we thought they were from, and our guess was sometime in the 1970s, but it turned out the shoes were actually from 1949. High-heeled platform shoes are often associated with the 70s because of the rise of second-hand dressing.
The platform shoe rose to prominence in modern western fashion in the 1930s. The wedge heel had been a popular style in the 30’s, but in the second half of the decade the separation of the toe and heel sections created the trend of the platform shoe, which lasted well into the 1940s. Salvatore Ferragamo is credited with popularizing the style in the late 1930’s with shoes like his famous rainbow platforms. These early examples show the elevation of heel over the toes, which would become increasingly pronounced throughout the 1940s. In the example we were shown at FIT both the platform and the heel have been raised a considerable amount, and the difference between the platform and heel heights is more pronounced. By viewing both films and photographs from the 1940s the prevalence of the high-heeled platform shoe is obvious, but it has perhaps gained an even more immediate association with the 1970s.
In the 1970s there was an increased interest in second-hand dressing. Where in earlier decades buying clothes from a thrift shop was seen as something shameful, in the 1970s it became trendy. The ‘youthquake’ of the 1960s unleashed the trendsetting power of young people, especially teenagers. In the 1960s and 70s shopping for second hand clothes became popular within youth culture. Young girls began to buy the platform sandals that were popular in the 1940s, and restyle them to their own tastes. The popularization of vintage clothing led to our misidentification of the platform shoes as something created in the 1970s. The trend of shopping for vintage clothing has continued and even grown throughout the latter half of the 20th century and into the 21st century. Old styles regain popularity and maintain a place in the public imagination through this practice. The platform shoe is once again a stylish and desired item today, because there has been a resurgence of popularity for 70s styles. The cyclical popularity of the platform lends credence to the saying that everything old becomes new again.
During our study trip week I travelled to Walsall in the West Midlands, England, to visit the Walsall Museum’s Hodson Shop archive. This archive consists of the unsold stock of the Hodson Shop. This small draper’s and haberdasher’s shop was opened in 1920 by the twenty-nine-year-old Edith Hodson in the front room of the Hodson family’s home in the industrial town of Willenhall. Edith’s younger sister, Flora, joined the business in 1927, while their older brother Edgar ran a lock factory from the courtyard. After the death of both Edith and Edgar, Flora continued to run the shop until the early 1970s. The abandoned shop stock was discovered in 1983, after Flora’s death, and was passed on to Walsall Museum, where it is now curated by the lovely Catherine Lister.
Sheila B. Shreeve, who has meticulously catalogued the collection of over 3000 dress items, was working as a volunteer at Walsall Museum at the time of the shop’s discovery. Shreeve’s description of her first encounter with the abandoned shop pretty much sounds like the stuff my dreams are made of: “Imagine my delight when I first entered the front room of the locksmith’s house and found it to have been a draper’s shop. Boxed were piled haphazardly on flimsy shelves, slim and elegant leather gloves were strewn across the floor. On the oak counter was a display box which revealed rolls of shimmering silk ribbons abandoned when superseded first by rayon ones and then by nylon” (Shreeve, 82).
As Shreeve points out, the collection of unsold garments, dating from the 1920s to the early 1960s, would have been worn “by the ordinary men, woman and children in the street”, the local working-class and lower middle-class. (Shreeve, 82-83). By looking at the Hodson Shop archive one gains a fascinating insight into the ‘everyday’ life of the non-elite in the West Midlands area in England.
Besides women’s, men’s and children’s clothing, the collection also contains haberdashery items, dressmaking and needlework magazines, cosmetics, and household goods. Moreover, boxes of printed items, such as warehouse and other supplier catalogues and leaflets, give an insight in the business side of the shop.
What I absolutely loved about my visit was to see the way this collection has been catalogued. Besides giving a dense, detailed description of the style, material and size, Shreeve has made a small drawing depicting the garment, with relevant details such as pleats, pockets, or fabric print. These drawings give a wonderful visual overview of the collection, and also show fashion’s changing silhouette over time.
Shreeve has added more ‘layers’ to this collection, as she has created a separate catalogue record card for each garment. Moreover, in the case of some garments, Shreeve has found cross-references in the form of advertisements in the warehouse catalogues. These advertisements give us additional information. For instance, a sleeveless blouse made of artificial silk was advertised in the Spring 1931 catalogue of Wilkinson & Riddell Ltd., a warehouse based in Birmingham. The blouse was available in the following colours: “ivory, sahara, champagne, nil, and powder”.
Because the Hodson Shop collection is “dead stock”, as it was never sold to and used by consumers, the clothing I looked at was overall in a crisp and pristine condition. This dead stock condition fascinated me, as these were garments that were made to be worn, but never worn in the end. Even so, on the back of a beautiful navy blue crepe dress manufactured by Belcrepe from c. 1936, which had the original swing ticket still attached, I noticed an interesting pattern of discoloration caused by fading. This dress showed, in an almost eerie way, what time – and light – can do to a garment that has never been worn and has been stored away.
By Nelleke Honcoop
Further reading:
Shreeve, Sheila B. ‘The Hodson Shop’. Costume 48, no. 1 (1 January 2014): 82–97.
The MA Documenting Fashion crew took New York City by storm last week! Stay tuned for posts about what we saw and did on our fabulous study-trip-extravaganza.
Our first visit was with April Calahan at FIT’s Special Collections department. April kindly showed us several boxes full of fashion illustrations, photographs and designs from the Twentieth Century, including the second issue of US Vogue and early designs from Chanel, Bonnie Cashin and Rudi Gernreich.
Among the treasures presented to us there was a folder containing late 1920s or 30s coloured sketches for designs made by Madame Margé, which was donated to the museum in 1957. There has been very little research done about Margé. She was born as Marguerite Norlin in 1978 in Philadelphia, and later Francophiled her name as was often the case for designers in the earlier Twentieth Century. Paris was then seen as the fashion central, but throughout the decades Margé was working it gradually shifted to include America. In New York and Chicago she owned fashion firms, selling the latest designs throughout the interwar period.[1]
The folder at FIT contained colour-washed fashion illustrations, alongside large swatches of fabric which covered the entire page next to each design. Underneath the designs were the name and number for each piece. It is unclear whether it was Margé herself who drew these, however they are highly effective for us appreciating the clothes because of their use of colour. Rich pastel tones are used to convey the notion of what it would be like to wear such beautiful items. The drawings also show how the clothes would have looked like from behind.
The most interesting aspect of these pages was the presence of generous fabric swatches beside the drawings instead of the tiny squares of fabric customarily included with sketches. These were added so that the customer could get a real feel for the design before buying it. The size of the swatches demonstrates how important fabric was for Margé. For example, ‘Cherie,’ design number 63, includes a highly tactile piece of sheer silk chiffon floral fabric, slightly larger than an A4 paper size. The swatch includes further three-dimensional aspects of the design such as pleats, folds and drapes, and a light tortoise binding.
Although stuck onto a flat page, the contents of this folder reveal intrinsic details to the designs, and offer an alternative experience of the finished products.
The fashioned black body is one that has been excluded from the western mainstream fashion and beauty world for centuries. It is often removed to the category of subculture, even though the styles and fashions that are considered “lesser” are often appropriated by white bodies. Black Panther (2018) challenges this notion of afro-centric fashion as a “subculture” by making it mainstream through unapologetic representation.
Like most people around the world, I saw Marvel’s Black Panther directed by Ryan Coogler, which was the most culturally relevant superhero movie that I have ever seen. It was essentially a short introduction to African diasporic studies, that touched on the socio-political relationship between black Africans and those black bodies that have been historically displaced by colonization and slavery, and the desire to find autonomy in a world where whiteness is a marker of value. Black Panther has made the conversation regarding the need for the representation of black bodies in Hollywood “blockbuster” productions public. Black Panther is a completely self-contained movie that did not need quirky cameos from other Marvel superheroes to legitimize its place as a franchise. That is in part because of the powerful storyline, incredible visuals and character development of both male and female characters.
From the very start of the film, the viewer is transported into the world of Wakanda through bright colors, shots of lush landscape and incredible displays of advanced technology. However, I found myself most mesmerized by the stunning costumes designed by the Oscar nominated, Ruth E. Carter. Carter has been designing costumes for films over the past 30 years, for movies like School Daze, Do the Right Thing, Malcolm X and Amistad. Carter drew inspiration from various cultures and dress styles within Africa, in addition to Afropunk styles to create the image of Wakanda as a site of afrofuturism. Through dress, Carter was able to change, or rather provide a new way of looking at the black body that was void of colonial impact. In an article on the importance of fashion in Black Panther by Tanisha C. Ford from The Atlantic, Ford writes, “Carter is quick to point out that her work has always centered a black conception of the future, one rooted in political determinism and creative self-expression”
The costumes of Black Panther were designed first with practical functionality in mind so that the fighting body could move without restraint. Costumes within the movie also function has a symbol of self-expression, honor, and belonging. However, this idea of belonging is layered. Firstly, within the film each character’s clothes reveal which tribe they belong too, in addition to their role and rank in Wakandan society. Belonging extends outside of the film screen in the way moviegoers have been fashioning themselves in African prints and Wakanda inspired outfits on their way to see the movie. The discussion of ‘what to wear’ for watching Black Panther has become a growing and trending topic on Black Twitter, solidifying it as a pop cultural and socio-political discursive event. The discussion around what one should wear to the movie reveals the fulfilment of the craving to be seen and to have one’s ancestry honored. It is also a testament to the idea of black fashion escaping the realm of the mythic and imaginary to one that is real and has permanence and value in its own right.
An Everyday Machine: The Zipper, Technology and Fashion Change
We all know that catastrophic moment when the slider of our zipper derails and ends up on one side of the track, or worse: in our hands. It is equally frustrating when a piece of fabric from another garment or from the surrounding seam gets caught in the zipper’s teeth. In his book Zipper: An Exploration of Novelty, Robert Friedel describes the zipper as a machine – a carefully fitted piece of “metal and plastic that must move in close coordination under our control to exert forces to accomplish a simple but nevertheless sometimes vital task.” As Friedel argues, zippers are perhaps the first machines we all learn to master as a child. We tend to forget about our zippers until they malfunction. This illustrates that the zipper is an invisible but inescapable part of our daily life, and therefore this blogpost is dedicated to that everyday machine.
Invention and Development of the Zipper
To begin from the start: the zipper (also: ‘zip,’ ‘zip fastener,’ or ‘slide fastener’) is a fastening device used in garments as an alternative to other types of fastenings such as buttons, hooks and eyes, or snap fasteners. The first ‘primitive’ zipper was invented in the United States in the early 1890s by the traveling salesman Whitcomb Judson, who tried to patent his idea for a ‘Clasp Locker or Unlocker’ for shoes in 1891. His patent claimed that shoe fastenings were “equally applicable for fastening gloves, mail-bags and generally, wherever it is desired to detachably connect a pair of adjacent flexible parts.” In 1893, this patent was granted, and the Universal Fastener Company was established in Chicago, Illinois.
Judson further developed his idea of an ‘automatic hook-and-eye,’ and renamed the company’s name to the Automatic Hook and Eye Company. One of the zippers that was developed, the ‘C-curity’ fastener (1902), had hooks on one side that were opposed by eyes on the other. It was promoted as a novelty, with advertisements that assured: “A pull and it’s done. No more open skirts… Your skirt is always securely and neatly fastened.” But this zipper did not function as well as promised and had to be perfected.
The ‘modern’ zipper was invented in 1913 by the Swedish-American electrical engineer Gideon Sundback, who concluded that the hook-and-eye model was not suitable for any kind of automatic fastener. Sundback introduced his ‘Hookless Fastener’ – which resembles the metal zipper we know today – and the Universal Fastener Company subsequently changed its name into the Hookless Fastener Company. The first zippers were mostly used in smaller items or garments, such as gloves or handbags. However, zippers did not enjoy a wide popularity at first, as both designers and makers of garments found them difficult to work with, and the zippers were relatively expensive in comparison to the other types of fasteners they had to replace.
Zipper Fashion
It was only in the 1930s that the zipper was gradually accepted as an element of both men’s and women’s clothing. This was stimulated by developments in the manufacturing of lighter metal and plastic zippers. Full acceptance of the zipper however depended upon its appearance in women’s high fashion collections. The Anglo-American couturier Charles James was among the first fashion designers to adopt and convert the zipper into a design feature. His Taxi dress (ca. 1932) featured a long zipper covered with an obvious placket that spiralled around the body.
Always eager to experiment with new materials and technologies, Parisian designer Elsa Schiaparelli extensively used zippers not merely as closures but as colourful ornaments, for instance in her Winter 1935-36 collection. In her autobiography Shocking Life, ‘Schiap’ boasted that what had upset the “poor, breathless reporters” the most that season, was her daring, and as she herself claimed ‘first’ use of the zipper: “Not only did [zippers] appear for the first time but in the most unexpected places, even on evening clothes. The whole collection was full of them. Astounded buyers bought and bought. They had come prepared for every kind of strange button. But they were not prepared for zips.”
Zippered Up Tight: The Magic of the Zipper
Zippers began to appear widely in high fashion collections in 1937 along with the narrower silhouette that was fashionable that year. The Hookless Fastener Company, which had changed its name to Talon Inc. in early 1937, advertised in Vogue’s June 1937 issue: “Sleekness is the thing for summer – Talon fastener is the thing for sleekness”.
And in its 8 November 1937 issue, LIFE reported that “Now Everything’s Zippers.” The magazine commented that in connection to that year’s fashionable narrow silhouettes, fashion writers had invented a new “mumbo jumbo”, as terms such as “pencil-slim,” “molded silhouette” and “poured-in look” had become stock phrases. “Behind them all was the suggestion that by the magic of the zipper, plumpish women could attain a svelte figure”. The article featured a photograph of New York socialite Nancy White wearing a dressy, fox-trimmed ‘Zipper Coat.’ The winter coat was a Lord & Taylor copy of a design by Edward Molyneux, shown in Paris in early August 1937, that was claimed to have started a vogue for full-length zippers on coats and dresses. Therefore, by the late 1930s, the fashion world seemed to be finally ready for the ‘magic of the zipper.’
By Nelleke Honcoop
Sources and further reading:
“Advertisement: Hookless Fastener Co. (Hookless Fastener Co.)”, Vogue 89, no. 11 (01 June 1937): 12-13. ProQuest: The Vogue Archive.
Friedel, Robert. Zipper: An Exploration in Novelty. London and New York: W.W. Norton, 1994.
Sally Banes once wrote: “dance is often a metaphor for libidinous sexuality” in her book Dancing Women: Female Bodies on Stage. The relationship between the movement of the body for both artistic and sexual pleasure is one that has deep roots within history. Colleen Hill states that nineteenth century ballerinas often resorted to prostitution as a means to maintain financial stability at a time when dancers received minimal wages.
The association of dance and sexuality, however, extends far beyond the financial needs of the performers. The way in which a dancer moves their body has often been paralleled to the various corporeal rhythms performed during the sexual act. The similarities between these ‘dances’ is most keenly observed when considering a part of the body so often associated with fetishised —or even perverse —sexuality: the foot.
In a Vogue article from 1982, Alfred Kinsey is quoted as saying that during sexual activity “the whole foot may be extended [to] a position which is impossible in non-erotic situations for most persons who are not trained as ballet dancers.” Within this, it is possible to see how the motions of the foot are particularly susceptible to erotic pleasures. Kinsey’s assertion further demonstrates how the sexual act can make the foot mobile in ways previously deemed impossible without training in dance; almost as though eroticism can give someone the phalangeal flexibility needed to dance on pointe. In this sense, one can see how the ballerina on pointe might be viewed as in a continual state of erotic pleasure, her outstretched feet the very image of fulfilled desire.
The ballerina is a historical figure steeped with covert sensuality; her delicate feet becoming the desired object within male fantasy. Hill details a story of the discarded pointe shoes of Marie Taglioni. Within this tale, Taglioni’s worn-out shoes were cooked, garnished and eaten by a band of Russian admirers. If this story were more than mere fantasy, it would show the libidinous tendency to want to consume and digest the fetishised object of desire. Within this process, we may incorporate the object into our own psyche; a narcissistic gesture that enables our fetish to never part from our body.
The ways in which ballet has been long associated with sexuality is epitomised within the pointe shoe; an object reminiscent of the phallus in design, thus furthering is capacity to act as a fetishistic substitute for the male plagued by castrative anxieties. While the pointe shoe denotes an air of fragility it also, as Hill argues, represents the pain and discipline endured by the dancers. In this sense, the shoe becomes a paradoxical object of both pleasure and pain, desire and castration. The pointe shoe is ultimately an object imbued with sexuality and fetishised desire, a desire that extends to the very practise of ballet itself.
By Niall Billings
Further Reading:
Sally Banes, Dancing Women: Female Bodies on Stage, 1998
Colleen Hill, Ballet Shoes: Fashion, Function and Fetish from Dance and Fashion, 2014
Sherry Magnus, Feet, Sex and Power: The Last Erogenous Zone from Vogue, 1982
After our last essays were due, Destinee and I embarked on a lovely day trip to Bath, where we wandered among the limestone Georgian facades and marveled at the ancient Roman baths. But first, we took our pilgrimage to the Fashion Museum to see their new Royal Womenexhibition.
The exhibition, which spans four generations of Britain’s royal women, begins with a large family tree introducing the women along with their royal, familial connection, setting the stage for the exhibition’s biographical and monarchial narrative. Although none of the women featured in the exhibition was monarch, each woman played a key role in the British monarchy. Royal Womenexplores how their royal roles influenced their choice in dress.
Starting with Alexandra, Princess of Wales, the exhibition placed the women’s biographies side by side with their ensembles, emphasizing the strong correlation between biography and dress. Alexandra’s 1863 wedding dress, on loan from the Royal Collection, lent by Her Majesty The Queen, is an excellent example of a ceremonial object which marks a key moment in both the life of Alexandra and Great Britain.
Also on display is an ensemble of gold and pale green velvet, worn by Queen Mary wore to the wedding of her granddaughter, Princess Elizabeth as well as Queen Elizabeth the Queen Mother’s grey silk satin ball gown from 1954. Both dresses embody shifting roles for these royal women. No longer Queen consort, but mother and grandmother to the new monarch, these two formal ensembles are both elegant and subdued, reflecting the mature and regal image Queen Mary and the Queen Mother needed to maintain.
It could be because of my recent binge-watch of Netflix’s The Crown, but my favorite part of the Royal Women exhibition was the selection of dresses worn by the Queen’s sister, Princess Margaret. Pieces such as two 1950s Norman Hartnell evening dresses show the glamorous side of 20th century royalty and highlight and Margaret’s patronage of prominent London and Parisian couturiers. The sensuous display of skin and nipped-waists of these two dresses point to the sophisticated and alluring attitude Margaret was able to carve out for herself.
Initially, I was bothered by the small number of items in the exhibition and how the dresses shown were mostly formal or evening wear, when I was hoping to see a much more personal side of these royal women. But, upon reflection, I realized that the exhibition appropriately presents the calculated narrative of Britain’s royal women. The exhibition, much like the monarchy itself, only displays a limited view of the lives of the royals and in Royal Women, much like in real life, the public only sees the glitz and glamour, the ceremonial, and the put-together looks of the monarchy. Thus, the dresses in Royal Women tell us much about Alexandra, Mary, Elizabeth, and Margaret, and how they chose to present themselves as royal women.
By Abby Fogle
Royal Women is on at the Fashion Museum in Bath until 28 April 2019.
London Fashion Week was the talk of the city February 16-20. Local and international fashion icons were traveling the three-mile radius of LFW visiting shows, presentations, special events, and parties over the course of these well awaited 5 days. The home base of this biannual event, ‘the Store Studios,’ was just a quick walk down the Strand from the Courtauld, and I was fortunate enough to attend thanks to the generosity of my extended family who lives in London.
A long and winding red carpet escorted you immediately through the ‘designer showroom,’ a space comprised of small boutiques of over 150 British and International designers. Rich with a diverse collection of garments and accessories, the showroom provided the space for selected designers to showcase their work and products. I spoke with a number of designers about their collections and inspirations, as the majority of them were posted-up each day in their respective spaces chatting with LFW visitors.
The lounge on the second floor overlooking the Thames was lush with foliage and flowers. The marble tables and the large cozy couches provided a restful and refreshing space to work, recharge, and re-caffeinate in between events.
Downstairs, the ‘BFC Show Space’ was home of presentations and shows throughout the weekend. The Autumn/Winter 2018 presentation by Paula Knorr was dramatic through her use of bold red and black colors, and the addition of metallic and sequined fabrics. The space fluctuated between pink and white light, and between music and live spoken word, creating an all encompassing sense of drama and illusion—enhanced even further by the sequined carpet/faux-runway that ran down the middle of the space. The garments of Knorr’s collection were extremely tactile and presented a number of various juxtapositions, playing with transparent and opaque fabrics, fitted and loose silhouettes, and ruffled, fringed, and sequined textures. The models all had dramatic makeup and hairstyles, and were accessorized with metallic ear cuffs.
In addition to ‘the Store Studios,’ there were designer presentations and shows at numerous venues around London throughout the week. Unfortunately, this time around, I missed the Queen’s guest appearance…