Author Archives: Rebecca Arnold

Today, Rebecca is giving a paper at the Museum of London’s The Look of Austerity conference. This is a short extract of her discussion of 1940s fashion photography that used bombsites as backdrops:

Lee Miller, October 1940 and Cecil Beaton, September 1941, both for Vogue

During the Blitz people’s ability to survive became paramount, and their tenacity was linked to the city. Cecil Beaton wrote about London for Vogue, where he discussed the city’s fabric as though another family member to be cherished, a community comprising people and buildings held together by collective memories and experience, ‘In spite of the degradation of bomb havoc, the cold fury and the tedium caused by the raids on private houses, hospitals, Wren churches and children’s playgrounds alike; in spite of the general horrors of war, those who, loving London are not able to be here at such an epic time, are to be pitied. The menace of danger gives a perspective to life, and in the face of what is happening in world history today, Londoners have reason to be proud of one another. Despite the methodical ruination, the great Capital City remains.’ His photograph of a model in Digby Morton suit turned to see better the horrid remains of Temple encapsulates this mood.

While the destruction of such a meaningful, historic site dealt a further blow to London, the model’s stance suggests movement and action, and her suit is a defiant marker of traditional Britishness, designed to endure. It is as though the model herself is unable to stay facing the camera from the shock of realising that the ruins behind her are not some fashion studio or film set, but London’s current reality. Vogue’s belief in fashion’s symbolic value, as a manifestation of tenacious spirit in the face of adversity is underscored in the title, ‘Fashion is Indestructible’. The model is a stand in for all the women looking at the image in the magazine, and, by extension, regarding similar scenes as they walk in their own neighbourhood. The ruined buildings’ drama draws the eye to its textural excess and dissonance, but focus remains on the staunch tweed suit, and the model, turned from the camera to convey our collective shock at the bomb’s impact.

Like many others, Beaton was only able to comprehend and describe such scenes through art historical references. At one point he used the phrase ‘Breughelesque’ to convey the twisted horror of the streets. Vogue, however, maintained its focus on fashion’s power throughout, and asserted its strength, even as buildings were falling.

Written as the Board of Trade allotted 66 coupons for clothing in summer 1941, an editorial states that, yes, fashions may have to pause under austerity, in as much as changing trends and the extravagance attached to such constant shifts are not possible: ‘But fashion, or elegance, is indestructible, and will survive even margarine coupons, for it is that intangible quality of taste, that sense of discrimination and invention which has lived on through all the clangour and chaos of the world’s history … It is also the most positive photographic record of the tempo and aspirations of each epoch; a record or indictment, according to the times.’ Fashion as an idea therefore supersedes the crisis, and endures as a temporal and personal record and expression of wartime life. The magazine also recognises its emotional significance, and the contrary impulses that government dictates concerning rationing and austerity measures might trigger. The article further asserts that such sumptuary legislation has created ‘a violent psychological stimulus’ by making fashion forbidden fruit, and therefore, will, perversely, encourage further innovation as women search for ways to maintain fashion and beauty.

Vogue, as an institution embodied this stubborn attitude. As seen in Lee Miller’s photographs of Vogue’s building which was itself later bombed, the seemingly handwritten script again refuses to accept the consequences implied by such devastation. Once again, fashion continues amongst the rubble.

Sources:

Cecil Beaton, ‘Time of War: Reflections on the Coming Months of Victory Vigil,’ Vogue, October 1940

Cecil Beaton, Cecil Beaton Diaries: 1939-44 The Years Between (Liverpool: C.Tinling & Co, 1965)

‘We Re-Affirm Our Faith in Fashion,’ Vogue, July 1941

The New Rococo: Sofia Coppola and Fashions in Contemporary Femininity

September 8, 2015Posted by:

Rebecca Arnold

Marie Antoinette, dir. Sofia Coppola, 2003 — Marie Antoinette, dir. Sofia Coppola, 2006

Lost in Translation, dir. Sofia Coppola, 2003

The Virgin Suicides, dir. Sofia Coppola, 1999

Today we have a special post for our blog readers – a PDF of Rebecca Arnold’s essay ‘The New Rococo: Sofia Coppola and Fashions in Contemporary Femininity’ for you to download.

The New Rococo – In the last twenty years, a visual style has evolved within cinema, in particular within Sophia Coppola’s films, and fashion imagery, including Corinne Day’s photographs and Stella McCartney’s designs, which express a light, feminine ideal reminiscent of eighteenth century rococo style. Coppola and her peers in fashion design and photography explored the potential of fashion, and gender, as masquerade. In so doing, they created a visual aesthetic that might be called ‘New Rococo.’ This combined contradictory impulses, which looked to both nature and artifice, and formed a pastiche of eighteenth century and contemporary reference points. This essay explores the reasons why rococo style re-emerged during this period, and how it enabled these image-makers to validate contemporary feminine and fashionable ideals, but also to foreground these as constructed surfaces.

We will also be posting images connected to the essay on our Instagram feed @documentingfashion_courtauld today – so take a look!

Rebecca Arnold – ‘The New Rococo: Sofia Coppola And Fashions In Contemporary Femininity’

(click above to download PDF)

The essay was published as part of a compilation, edited by Katie Scott and Melissa Hyde, Rococo echo: art, history and historiography from Cochin to Coppola, Oxford: Voltaire Foundation, 2014

The book explores the influence of rococo style in a wide range of media since the 18th century, and is an exciting view of the subject. Read more here.

With thanks to Katie & Melissa, and all the book’s contributors. This PDF is made available by permission of the Voltaire Foundation, University of Oxford (www.voltaire.ox.ac.uk)

Barbette

September 4, 2015Posted by:

Rebecca Arnold

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Decades before gender studies questioned the stability of existing notions of sex and identity, Barbette – born Vander Clyde – transcended ‘male’ and ‘female’ to embody beauty as a performance beyond binary definitions. In the 1920s, he evolved a circus act that defied expectations. Born in Texas, and living in Paris, he was an aerialist, gliding above the audience’s heads on a trapeze, but with an extra element of theatricality – he wore drag, which he then removed as the finale of the spectacle – challenging spectators to question what they had perceived and to rethink their perceptions.

His body, and the way he spectacularised it through costume, re-created him as a modernist artwork. Jean Cocteau was enthralled, and commissioned Man Ray to photograph him in 1926, as well as composing a literary homage to him in his essay Le Numéro Barbette of the same year. In December 1930, pioneering magazine Vu published a photo-essay that showed his complete metamorphosis. I found this copy in a brocante market in Nice – and was immediately enthralled by the story and the intimate images. These detailed his masculine attire as he walked through the city streets, and then his gradual transformation as he applied makeup, wig, padding and gown to become Barbette – a name chosen for its very ambiguity.

He used his own gender dissonance to seduce his audience – his movements and gestures, were feminine, and yet simultaneously masculine – his body muscled and athletic. His act was equally fluid – graceful yet a feat of strength.

He acknowledged Shakespeare’s use of male actors for female roles as inspiration and spoke of the ‘strange beauty’ both they and he embodied. He queered expectations and showed how ineffectual binary gender ideals are – mere cultural props that he redeployed to produce an enticing ‘inbetweeness.’

His avant-garde performances were a contradictory triumph of transcendence, and it is important to contextualise this within the vibrant world of interwar cabaret and performance in major cities. Barbette’s modernism was at one with contemporary challenges to definitions of art and beauty, and went further with his defiantly indefinable sense of selfhood.

Although wider interwar society was not in step with his forward looking queerness, he is an important figure and role model. Indeed, he was instrumental in one of the best known pop cultural instances of cross-dressing – in later life he coached Jack Lemmon and Tony Curtis for their roles in Some Like It Hot (1959).

Sources:

http://asitoughttobe.com/2011/06/02/the-surreal-sex-of-beauty-jean-cocteau-and-man-ray%E2%80%99s-%E2%80%9Cle-numero-barbette%E2%80%9D/

Favourite Fashion Instagrams

August 21, 2015Posted by:

Rebecca Arnold

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Documenting Fashion writers share their favourite fashionable feeds:

Alexis – @dapper_kid
Courtauld alum Syed can make anything fashionable, from an embroidery detail to a light bulb. And it connects to a thought provoking (and equally dapper) blog (www.dapperkid.co.uk)

Rebecca – @duroolowu
Designer Duro Olowu’s posts are always beautiful and inspiring. A really great, well-curated selection of images

Rosie – @marthaward
Martha Ward is a freelance fashion stylist and editor. Her dreamy instagram, full of beautiful pictures of clothes, art, flowers and travel, will make you want to run away to a remote country cottage filled with roses and surrounded by fields, but taking your best designer gowns with you!

Brianna – @simplicitycity
A combination of 20th century fashion photography and active curation of subject matter, style and form, each image that simplicitycity posts resonates with the present day. Minimal descriptions serve to grant the images with renewed relevance and a sense of timelessness at once- they belong just as much to the present as they do the past, yet it is only the date of the images that suggest otherwise.

Rebecca – @charlottedicarcaci
Tantalising and beautiful – details of paintings that focus of aspects of dress.

Rosie – @paperfashion
Katie Rodgers is a New York based artist who hand paints beautifully simple, fairy-like fashion illustrations. Follow for pictures of floaty dresses, easels in sunflower fields and ballet dancers.

Rebecca – @thefashionablereader
Wide ranging selection of books and journals from the poster’s enviable collection. Perfect for summer reading inspiration!

Shoes: Pain and Pleasure Review

August 7, 2015Posted by:

Rebecca Arnold

Commentary No Comments

As the title – Shoes: Pleasure & Pain – indicates, the V&A’s latest exhibition aims to grab the viewer’s attention. If not through the appeal of footwear itself, then by the suggestion of eroticism that is underlined further by the choice of Helmut Newton’s provocative image ‘High & Mighty’ of 1995 as both catalogue cover and poster. This photograph shows supermodel Nadja Auermann awkwardly scaling steps in shoes that are so vertiginous she needs not just crutches, but two burly male helpers to make it to the summit. This photoshoot has been controversial – since its first publication there has been comment about its use of imagery of disability for a fashion spread. By using this as publicity the museum is therefore courting media attention and aligning the show with sex and fetish as key themes. This may entice visitors, but what of the content and curation itself?

From the displays focusing on eroticism and shoes

The exhibition is split into two parts – and that difficult central space in the Fashion Court is put to good use. Completely reimagined, the downstairs area is clad in deep purple – velvet drapes and deep pile carpet soften the interior and mute sound. It is a sensory experience to walk through the dimly lit galleries, conscious of the feel of the fabric, even if one may not touch. This is heightened by the contrasting bright red of some of the displays – and gives the effect of a louche boudoir, or peep show. In turn, the themes focused upon explore consumers’ and wearers’ desire for shoes, and span a wide historical and geographical period to underline persistent connections between shoes and sexuality. It is no surprise that risqué lingerie brand Agent Provocateur was part sponsor of the exhibition: its ad campaigns and underwear mirror the sensory overload here.

Climbing the stairs, the mood changes completely, the visitor enters a clinical realm of brightly lit white space, that signals the exhibition’s shift from emotional connections to shoes, to focus on designing and making, before it twists back again to look at obsession, via several avid shoe collectors’ most treasured footwear wardrobes.

This area shows everything from the shoes’ component pieces, to digital 3D designs and intriguing insights into functional, sports shoe design versus heel prototypes for fashion shoes. If downstairs reinforced the idea of shoes as items of lust and myth, then here, one is opened up to the process of creation, with videos showing key designers, including Manolo Blahnik explaining their approach. The fact that Sex and the City raised Blahnik’s name to international notoriety denotes another aspect of shoes’ status in recent years – as a staple media-trope of female desire and excess. And while this exhibition certainly plays to this idea, it makes clear men’s interest in shoes too, in relation to sexuality, but also obsessive collection and fetishisation of another kind – as demonstrated in one man’s collection of box fresh sneakers.

As with many of its fashion shows, entertainment plays a prominent role, and the exhibition is not short of spectacle. However, this is underpinned by a strong foundation of research and a desire to provoke visitors, not just to be dazzled by the array of beautiful objects, but also to think about their creation and cultural meanings.

‘”Chic” Was To Art The Same As Sex Appeal Is To Love’: Four Things I Learnt While Reading Cecil Beaton’s Memoirs of the 40s

July 24, 2015Posted by:

Rebecca Arnold

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One of the many delights – and distractions – of research is the things you read along the way to your real goal. While my focus is on Beaton’s wartime photography, for a forthcoming paper at the Museum of London, delving into his diaries and memoirs reveals far wider dress gems. Since these probably won’t make the final edit, I thought I’d share some of my favourite insights with you here – skimmed from the pages of his 1940s memoirs, and, in these examples, from his time spent in post-occupation Paris between 1944 and 1945.

No. 1 – Parisian style during the war was about resistance – to German torment, restrictions and morality, and to imposed ideas of respectability and beauty:

The British Embassy’s Guests, Sunday, October 29th – Paris, 1944

‘The women were a curiously dressed bunch in a fashion that struck the unaccustomed eye a strangely ugly – wide, baseball player’s shoulders, Dureresque headgear, suspiciously like domestic plumbing, made of felt and velvet, and heavy sandal-clogs which gave the wearers an added six inches in height but an ungainly, plodding walk. Unlike their austerity-abiding counterparts in England these women moved in an aura of perfume.’

No. 2 – Necessity breeds innovation, hybridity and style:

Stocking the Cellar

‘Diana [Lady Diana Cooper] wearing trousers, yachting cap, and biscuit-colored fox coat…’

Churchill’s arrival, November 10th

‘Diana, in pants and bandanna…’

No.3 – Never be too quick to judge who is best-dressed:

Gertrude Stein and Alice Toklas

‘During the years of cold and shortages, Gertrude and Alice became friends with a neighbour at Aix, a simple young man named Pierre Balmain, who had a taste for antiques and a natural bent for designing women’s clothes. In fact he made with his own hands heavy tweeds and warm garments for Gertrude and Alice to wear during the hard winters. Now he has opened a shop in Paris. At first showing to the press Gertrude and Alice arrived with their huge dog, Basket. Gertrude in a tweed skirt, an old cinnamon-colored sack, and Panama hat, looked like Corot’s self-portrait. Alice, in a long Chinese Garment of bright colors with a funny flowered toque, had overtones of the “Widow Twankey,” a comic transvestite from the vaudeville stage. Gertrude, seeing the world of fashion assembled, whispered: “Little do they know that we are the only people here dressed by Balmain, and it’s just as well for him that they don’t!’

No. 4 – Fashion and Art = Sex and Love

Bébé Bérard and the Jackals, British Embassy, Paris

‘Bébé inspired, proceeded to illustrate with his pencil the fashions of the new dressmaker Dior. These, he says, have the same sense of sex appeal as Chanel created after the First World War. A theory was put forward that fashion was anti-art, that “chic” was to art the same as sex appeal is to love.’

Perhaps later I’ll share what I learnt about New York … But for now, I must get on with what I supposed to be researching …

Source: Cecil Beaton, Memoirs of the 40s, Weidenfeld & Nicholson, 1972

500 Years of Dress Historiography Display

June 3, 2015Posted by:

Rebecca Arnold

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June is Fashion Book Month! Every Tuesday, Wednesday and Friday in June we will be posting the MA and PhD Dress History students’ responses to their chosen texts that constitute our ‘500 Years of Dress Historiography’ display, which is currently on show in the Courtauld Institute of Art. Today we are starting with the text panels, written by Dr Rebecca Arnold, which feature at the beginning and end of the display.

Text Panel 1

As part our celebrations of 50 years of the History of Dress at The Courtauld Institute, this display explores the subject’s historiography through items from the Book Library’s Special Collections. Collected by Stella Mary Newton, who originated the Institute’s first course on the subject, the books represent varied perspectives on dress and fashion.

Each book has been chosen by a current History of Dress student, as an example of a key moment in the subject’s articulation in text and image. The display begins with the earliest book in the collection, Vecellio’s Habiti Antichi, Moderni di tutto il mondo… published in 1598, which seeks to catalogue dress in all its variety, and ends with Genevieve Dariaux’s Elegance… of 1964, a guide for modern women on how to dress successfully. It thus encompasses the myriad ways dress had been written about up to the point that the History of Dress department opened in 1965.

Vitrine 1 displays books that record existing dress, seeking to understand its history, diversity and manufacture through an encyclopedic approach to the subject. Vitrine 2 focuses on books that are more thematic in approach. These texts explore fashion and dress’ meanings and significance in relation to the period in which they were published.

Conceived as a dialogue between The Courtauld’s current History of Dress staff and students, and their counterparts in Fashion Museology at London College of Fashion, the display represents interplay between the objects themselves and our responses to them.

Text Panel 2

In 1965, when The Courtauld Institute’s then director, Anthony Blunt, incorporated History of Dress into its list of courses, it marked the subject’s formal entry into academia, and an intervention into its historiography to date. From this point, History of Dress became a discrete area of study within the university, allied to Art History, and therefore to the ways dress resonates within imagery. Stella Mary Newton, Head of Department in its early years, sought to establish the subject’s significance through close analysis of types of dress as seen in art, and in relation to extant examples. Her own writing, and that of many of her students, most notably, her successor, Aileen Ribeiro, encouraged a style of visual analysis that has become distinct to The Courtauld. Since 2009, under Rebecca Arnold’s direction, this specialism has evolved further to integrate into The Courtauld’s contemporary approach to Art History, and to develop its interdisciplinary methodologies and international scope.

As seen in the students’ choice of texts, and their own writing on each book, we espouse a rich and analytical approach to writing on dress. We aim to push the discipline’s boundaries and consider dress as image, object, text and idea. Our publications attest to this, and to our status as the only History of Dress department with such a long and illustrious history. We want to show why good writing matters to thinking about and understanding dress.

Nick Waplington at Tate Britain

May 8, 2015Posted by:

Rebecca Arnold

Commentary No Comments

Nick Waplington, Untitled 2008-2009, Tate Britain — Nick Waplington, Untitled from the series ‘Alexander McQueen Working Process’ 2008-09
© Nick Waplington

You may not have noticed, but there are currently two exhibitions on in London about Alexander McQueen’s work. While the V&A’s ‘Savage Beauty’ has garnered most of the headlines, and ticket sales, Nick Waplington’s display of photographs he took of McQueen’s ‘Horn of Plenty’ collection of 2009 at Tate Britain, is an excellent insight into working process, and a fascinating combination of artist and designer in terms of themes and approach.

Spread across several rooms, all of which were empty when I visited, the exhibition comprises huge prints that chronicle the collection’s progress from initial ideas, through mood boards, fittings and fabric choices, to the ultimate culmination of months of work – the catwalk show. What is so refreshing in Waplington’s images is his ability to capture the emotions of those involved, and, allied to this, the number of people necessary to produce such complex designs. His photographs show McQueen, at times elated, at times exhausted, surrounded by the detritus of a busy studio. Spools of material, the omnipresent pin cushion wristbands worn by assistants, packets of cigarettes, chocolate bars, pens and sketches scattered on desks, as McQueen’s team strive to perfect each design, and thus its moment of triumph on the runway. Fit models stand stoically, as fabric is swathed and pinned to their form. Accessories are tried out and assembled. Each stage presents new complications, and new approaches, as shown in the detailed images.

Waplington juxtaposes these stills of fashion’s work in progress with photographs taken from a landfill site not far from McQueen’s studio. Each room in the exhibition presents the viewer with comparisons between luxury and excess, and the gruesome, yet oddly aesthetic piles of rubbish consumer society leaves in its wake. In each case, Waplington’s technical approach to his subject is evident; as much care is taken in a composition of fabric swatches pinned to a board, as with a stack of discarded compressed papers and food wrappers. The East End is therefore shown as a site of both creation and destruction, or rather of the beginning and end of the consumer food chain. Location becomes significant to each – part of McQueen’s own heritage and identity, and the throwaway culture and hidden recesses of the city where rubbish is laid to rest.

The final room is painted black; a literal dark room that glows with light boxes, each displaying an image of the catwalk shows backstage theatricality. Models are dressed in the final designs – and McQueen’s themes of exaggeration are dramatised further by their red lipsticked mouths and whited out faces. Waplington’s juxtapositions become even sharper, as the delicate silks used to create ‘plastic bag’ hats are worn by elegant women for the ensuing show, their gauzy delicacy mimicking the plastic sheaths photographed so scrupulously in the previous rooms.

The exhibition as a whole is an incredible journey through McQueen’s work on this self-consciously retrospective collection. He was reflecting on his own oeuvre, on the extremes of femininity that fascinated him, on his own roots and influences. In turn, Waplington’s approach mirrors and amplifies this, his artistic sensibility commenting on what he witnessed, and his role as outsider/observer of McQueen’s relentless pursuit of a fashion aesthetic that was self-reflexive and critical of its own world view.

‘Nick Waplington, Alexander McQueen: Working Process’ is on at the Tate Britain until 17 May

Sources:

http://www.tate.org.uk/whats-on/tate-britain/exhibition/nick-waplingtonalexander-mcqueen-working-process

https://www.nowness.com/story/nick-waplington-alexander-mcqueen-working-process-tate-britain

The End of Fashion (Again)

March 10, 2015Posted by:

Rebecca Arnold

Commentary Fashion Now No Comments

On 1 March, dezeen.com reported on leading trend forecaster Li Edelkoort’s statement that ‘This is the end of fashion as we know it.’ In an interview, that drew upon her recent talk at Design Indaba in Cape Town, she set out her thesis that fashion has become self-absorbed and out of touch, and as such is irrelevant to the clothes (her new interest) that most people wear. After decrying bloggers, the decline of a connection between new designers, advertising and editorial, and noting a general malaise, Edelkoort identified the main source of potential as couture – which might rise again as the fount of fashions.

It is interesting that one of the designers she cited nostalgically as having created exciting and provocative shows in the past was Thierry Mugler. His huge, ticketed shows and spectacular theatrics of the early ‘90s, were themselves seen as a tipping point in fashion history. He was criticised as much at the time for being overly commercial, and including catwalk pieces that would never go into production and bore little relation to ‘clothes’.

So is this the ‘end of fashion’? Or just a new generation remaking the industry in its own image? It’s not the first time an insider has identified fashion’s finale. Teri Agins’ important book The End of Fashion: How Marketing Changed the Clothing Business Forever of 2000, explored the ways fashion changed at the end of the millennium. She analysed the significance of wearable separates as the mainstay of high street brands and the importance of American designers at big name luxury labels, including Marc Jacobs at Louis Vuitton, as signals of the industry’s identification of clothes rather than fashion as the mainstay of the future.

While this was a timely and thorough analysis of the status quo, what happened next was the rise of Top Shop, Zara et al, high street names that focused on high fashion as its main source for throwaway styles that referenced current trends. And, in the realm of luxury and couture, a resurgence in labels, and It bags, plus, more recently, a shift towards younger names, such as Alexander Wang at Balenciaga being employed to strike a balance between fashion and the kind of sporty clothes people on the street really wear.

This is not to say Edelkoort, or Agins are or were wrong, but rather to suggest it’s never the end of fashion, just another transition. Pressure on designers to produce more collections is unsustainable, as big names including Raf Simons and Olivier Theyskens have commented. Allied to this are the changes brought about by digital media, which have shifted power and undermined, or, to put a more positive spin on it, altered fashion criticism and commentary. These, along with emerging technologies and globalization mean that the current, and to an even greater extent, the next generation of designers, marketers, writers working in fashion face different contexts and challenges. Couture’s resurgence in the last ten years, and online bespoke services are certainly one way in which changes within the industry are registering this. Customer demand is also highly significant, as consumers have greater access to information and the ability to have their opinions heard, directly and immediately.

So, rather than seeing this as an end, maybe it’s a transition, at times difficult, towards a fashion industry that fits the future.

Sources:

http://www.dezeen.com/2015/03/01/li-edelkoort-end-of-fashion-as-we-know-it-design-indaba-2015/

Teri Agins, The End of Fashion: How Marketing Changed the Clothing Business Forever, (William Morrrow Paperbacks, 2000)

East Village Eye: New Wave Fashion of the Recent Future

February 3, 2015Posted by:

Rebecca Arnold

Work in Progress No Comments

Modern Girls at Play, East Village Eye, June 1979.

Rhonda, in clothes from East Village boutique Natasha.

East Village Eye – a magazine published between 1979 and 1987 – shows the medium’s power to encapsulate a moment and to convey the excitement of collaboration, in terms of its contributors and of the collages of text and images of art, music, fashion and life in general in ‘80s New York. Drawing on the cut-up aesthetic of fanzines and the pop culture graphics of comic books, it brings to mind Guy Lawley’s discussion of their role in crystallizing subcultural ideals: ‘In some important ways, the origins of punk itself are closely linked to the comics medium. By the winter of 1975-76, the new music coming out of New York’s CBGBs club (The Ramones, Television, Blondie, Patti Smith etc) was generating an intense local buzz, but little wider acclaim. People were calling it things like “street rock” until Punk magazine appeared in December of 1975 to give the scene a catchy name and (the appearance of) a unified identity. Indeed, it is claimed that The Eye was the first to use the term ‘hip hop’ – in an interview with rap pioneer Afrika Bambaataa – and these two subcultures dominate its pages, influencing art and pop culture in equal measures.

The Eye depicts the chaos of downtown and the possibilities that opened up for young artists – of all genres, who were able to rent cheap spaces in a part of the city abandoned by big commerce. The area quickly became the generator of new art, and home to a string of vintage and fashion boutiques that dressed its participants. It speaks to the significance of space and place in hot housing trends of various kinds, and of the vibrancy of street culture at the time – punk and hip hop intersect on its pages, and the influence and significance of Situationist art co-mingle with graffiti and New Wave.

With its recognizably ‘80s aesthetics, The Eye is a remnant of the recent past, but simultaneously projects a confusing – but fascinating – sense of actually being about the recent future, through its representation of art and fashion culture of the time: it’s gone, but it’s still here, over, but still suggesting something new. This is reflected in editor Leonard Abrams’ statement at the front of the magazine, which says:

East Village Eye is a new newspaper for new culture. Enjoying a mutually parasitic relationship with the East Village and surrounding areas, The Eye … promotes the new mutations of Positivist Futurism, put forth in the watchwords: “It’s all true.”

Inevitably, fashion is a significant component of this mix – a way to embody and perform the new ideals and become a living rendition of the artistic and subcultural manifestos expressed on the magazine’s pages. And it is now possible to examine these influences in detail, as several copies of East Village Eye are now available to download http://www.east-village-eye.com/issues-year.html, including the June 15 1979 edition with its retro-futurist style fashion supplement.

This edition’s cover and the ensuing pages cut and paste together fashion spreads and adverts that show the promiscuous combinations of periods and styles that somehow coalesced into a recognizably New Wave dress code. Its focus on Pop Art glamour – as seen through ‘40s Hollywood make-up, ‘30s rehearsal shorts and floral tea dresses, is balanced with classic ‘50s casual wear for men and sharp suits that recall ‘30s gangster films. Even the photographic style deployed is a combination of old and new – some are styled to look like Richard Avedon shots of poised elegance, others rehearse the ‘straight-up’ that i-D magazine would come to define a couple of years later.

The focus on second-hand stores and – in most cases – the anonymity of the clothes origins suggest individuality and creative freedom from the ‘official’ fashion world. However, the text recognizes that these same styles and periods were also influencing ready-to-wear. This is a reminder that, as Angela McRobbie has written: ‘Most of the youth subcultures of the post-war period have relied on second-hand clothes found in jumble sales and ragmarkets as the raw material for the creation of style.’ And yet: ‘not all junk is used a second time around. Patterns of taste and discrimination shape the desires of second-hand shoppers as much as they do those who prefer the high street or the fashion showroom.’

Film, literature, music, comics, the street – both of the current and earlier times become cyphers for styling the downtown art/fashion/music performer that The Eye spoke to and for. Download and be part of the recent future.

With thanks to Leonard Abrams for his generosity in giving access to issues of East Village Eye, and allowing us to reproduce these images.

Sources:

http://98bowery.com/return-to-the-bowery/millers-memorabilia.php

http://www.east-village-eye.com/news.html

https://ephemeralnewyork.wordpress.com/tag/east-village-eye/

http://hyperallergic.com/161064/the-east-village-eye-where-art-hip-hop-and-punk-collided/

http://www.nytimes.com/1988/08/04/garden/east-village-new-wave-of-creativity.html

Guy Lawley, ‘”I like Hate and I hate everything else”: The Influence of Punk on Comics,’ in Roger Sabin, ed., Punk Rock: So What? (London: Routledge, 1999)

Angela McRobbie, ‘Second-Hand Dresses and the Role of the Ragmarket,’ in Angela McRobbie, ed., Zootsuits and Second-Hand Dresses (London: Routledge, 1989)

Documenting Fashion

A Dress History Blog

Author Archives: Rebecca Arnold

Fashion In Ruins: Luxury and Dereliction in Photographs of 1940s London

The New Rococo: Sofia Coppola and Fashions in Contemporary Femininity

Barbette

Favourite Fashion Instagrams

Shoes: Pain and Pleasure Review

‘”Chic” Was To Art The Same As Sex Appeal Is To Love’: Four Things I Learnt While Reading Cecil Beaton’s Memoirs of the 40s

500 Years of Dress Historiography Display

Nick Waplington at Tate Britain

The End of Fashion (Again)

East Village Eye: New Wave Fashion of the Recent Future