Each month in 2015, we will post an interview with one of our alumni, as part of our celebrations of this year’s auspicious anniversary. The Courtauld’s History of Dress students have gone on to forge careers in a diverse and exciting range of areas. We hope you enjoy reading about their work, and their memories of studying here.
Natalia is a fellow 2012 alumna of The Courtauld History of Dress MA. Originally from Los Angeles, California, Natalia has lived in London for over five years. Since graduating from The Courtauld, she has worked in online marketing for luxury beauty brands such as Estée Lauder, and is now a Digital Marketing Manager at Music Sales, in addition to running a successful fashion blog, Natalia Ambrosia (link below).
You took your undergraduate degree at The University of California, Santa Barbara. What was it like?
Going to University in Santa Barbara was like being on holiday, it was very surreal. The University is directly on the coast and I could wake up go for a run, and even take my reading to the beach.
What were the best parts of the History of Dress MA for you when we took it in 2011-2012?
I really enjoyed visiting the archives of the Museum of London and analysing pieces of clothing. Going to New York on the group trip was also very cool. Dr. Arnold set up everything from private visits to the FIT to the most incredible vintage store in Brooklyn: everything we’d been reading about came to life.
Did you notice differences between your study experiences in the USA and the UK?
The British University system trains you to be a lot more independent. In the US, you have at least 2-4 hours of lectures/discussion per day and have weekly assignments, whereas in the UK, apart from assigned readings, you have 3-4 assignments for the whole semester. It was definitely an adjustment at first, but it really gave me an opportunity to explore and evolve themes that I had been working on.
Can you tell us your favourite place hang out in London?
For coffee there’s no place like the ‘villagey’ feel of Hampstead. To get inspired, I like to people watch on Oxford Street (not far from The Courtauld): it’s like the pulse of London; you get a feel for what people are actually wearing.
You run an amazing blog, Natalia Ambrosia, and it’s given you some great opportunities, like attending London Fashion Week. What’s the experience like for you?
In many ways, my blog was the catalyst for deciding to pursue an MA in Dress History at The Courtauld. I had moved to Paris to teach English and was interning for a small menswear designer because I thought I wanted to design clothes. I started the blog as an outlet for everything I saw and wanted and became obsessed with fashion blogs. I quickly realised that I wasn’t suited to design but was very much interested in the relationship society has with fashion, and therefore the Courtauld programme was perfect.
You’ve had an exciting career in beauty and marketing since leaving The Courtauld. What are you up to at the moment, and how did the course help you?
During the course I had the opportunity to explore the evolution of the fashion industry since the introduction of the ‘fashion blogger.’ For my research, I spent countless hours at the V&A going through the Vogue archives, reading articles and looking through advertisements. I knew when I started the course that I didn’t want to continue on to a PHD, but I didn’t know exactly what I wanted or could do with my experience and interests. During the course, I realised that I really enjoyed dissecting the psychology of the customer and Digital Marketing seemed like a natural choice, as it marries my need to be creative and analytical with the fashion industry. Since the course, I’ve worked in the beauty/fashion industry, and I currently work for a music company, where I’m working on a rebranding project. The Courtauld History of Dress MA really helped me to develop my analytical skills and led me to my career, and now, to use marketing speak, it’s my USP (unique selling point).
Do you have any tips for History of Dress students?
Go to as many exhibitions and museums as you can while in you’re in London. Make the course yours: explore all of the details that capture your interest; you never know where it might lead! Go out there and interview everyone; make use of your stance as a student, and reach out to industry leaders – network!
What are you excited about in fashion this season?
Chloé. Everything Chloé.