As they design fashion collections, with their clear link to upcoming seasons, designers must continually have the impression of being projected into the future. Fashion’s futurity affects shoppers too, who imagine their bodies in clothing that relates to seasonal elements. Co-curating the display Winter Mode (with Dr Rebecca Arnold and Fruzsina Befeki), one of the exhibitions that constitute Fashioning Winter at Somerset House, has resulted in a similar detachment between present and future for me. Summer and now autumn has been winter focused, as our display explores wintry fashion illustrations from the 1910s and 1920s, and specifically, how illustrators connected the subject to her environment, and represented at once the style, modernity, warmth and comfort of winter dress.
And as a rather warm autumn lingers, installation has already begun! While we, along with head curator Shonagh Marshall and dress historians such as Amy de la Haye, install our individual displays, technicians work to erect the ice skating rink that has inhabited the courtyard of Somerset House for fifteen years each winter. Both rink and exhibition open to the public on 11th November.
Although our installation is only two days away, there is still much to do. Our display showcases the fashion journals Gazette du Bon Ton, Femina and Journal des dames et des modes, and we’ve chosen the individual fashion plates as they relate to our three themes: The Elements, Fashion and Sport. We decided on the content months ago, but we must constantly adapt and adjust the display in view of issues that arise, relating to conservation or to display case constraints for example. And as display objects change so must our overall aesthetic. In the above photograph taken several weeks ago Fruzsina works on one of our mock exhibits! We are especially thankful to Antony Hopkins, Kilfinan Librarian, Head of Book, Witt and Conway Libraries at the Courtauld Institute, and Kate Edmondson, Paper Conservator at the Courtauld Gallery, for their support and guidance during this process.
Each journal on display will be identified by a caption that recalls an antique price tag, which we hope will carry viewers to a figurative shopping space, embellished by layers of history. And although they won’t be able to handle the journals on display, we’ve created a booklet for them to touch and peruse, with the help of the exhibition designer Amy Preston. It is our abstract interpretation of a historic fashion journal, and includes a fashion plate, editor’s letter, and other surprises. Will this intimate interaction heighten readers’ bodily sense of setting, and plunge them into winter? And those who attend some of the exhibitions’ associated events, such as our December workshop, will obtain their very own copy!