Stop and Smell the Roses: A fresh take on the Alexander McQueen archives.

Through songs, films, and books it sometimes feels like Alexander McQueen never left. In both life and death (February 11th marks the tenth anniversary of McQueen’s passing), Alexander McQueen holds a mythical status in the fashion world: Despite not being able to afford his tuition fashion illustrator and educator Bobby Hillson allowed McQueen entry into Central Saint Martins because she saw that he had obvious talent; Isabella Blow famously bought his entire graduation collection; and his designs took inspiration from personal interests in scuba diving, his Scottish heritage, and club culture during the 90s’.

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The famous Rose Dress from the Spring/ Summer 2007 collection on display in the exhibition.

These stories are repeatedly told, but in the countless retellings of McQueen’s life, the public rarely gets to fully understand the details that lured so many people to his talent. Organized by Alexander McQueen’s creative director, designer Sarah Burton Roses is a new exhibition at the Alexander McQueen store on Old Bond Street, that offers a retrospective look at McQueen’s long-standing employment of flowers in his work.

Before the exhibition opened Burton and members of the McQueen design team hosted a walkthrough of the exhibit for university students in fashion studies. The exhibit and walkthrough were a refreshing take on the legacy and artistry of Alexander McQueen. There was no mythologizing McQueen as one of the all-time great designers, instead what is on display is how a whole team of embroiders, designers, and interns come together to maintain McQueen’s vision.

Burton and long-time collaborators talked about how shows and designs came together like group projects that were due the next day, and how McQueen would simply say, “try and see what happens” whenever they had doubts about if a design could be executed.


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Dresses and mood boards from the Spring/ Summer 2013 on display at the exhibition.

What is great about this exhibit is how we see Burton’s reading of the archive come alive through her designs. For the Spring/Summer 2013 collection, Burton incorporated McQueen’s use of corsets with bees as a way to focus on the life that floats around the roses. For me, this was also reminiscent of the time McQueen used winged moths for his Spring/Summer 2001 finale.

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Up-close details from the Spring/ Summer 2013 on display at the exhibition.

Burton also forged her vision of the rose in a matter that continued the rose-shaped dress that McQueen featured in his Autumn/Winter 2006 collection and the rose-shaped sleeves that McQueen featured in his Autumn/Winter 2008 collection. Burton’s vision of the rose in her Autumn/Winter 2019 collection was largely inspired by the Rose Queen ceremonies that she saw as a child in Northern England.

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Rose shaped dress from the Autumn/Winter 2006, sleeves from the Autumn/Winter 2008, and a later iteration of the rose shaped dress from Autumn/Winter 2019 collection.

McQueen is currently a massive global fashion brand. You see this on your way up to the gallery when you climb up the winding wooden staircase at the centre of the store and witness the array of clothing, accessories, and shoes from recent collections on bare mannequins, hangers, rocks, and carefully carved wooden display tables. The garments, mood boards, photographs, and films featured in this exhibit remind you that regardless of whose name is on the store, no designer is greater than the sum of their parts. But more importantly, a great designer is someone who is a good co-worker, collaborator, and hard-working person.


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