The unveiling of Christmas windows in New York City prominently signals the approaching holiday season to New Yorkers and visitors alike. From mid-November onwards, stores such as Bergdorf Goodman, Saks Fifth Avenue, Bloomingdale’s, Macy’s, Lord & Taylor, and Barney’s feature windows with elaborate fantasies more or less directly related to Christmas, which often include expensive designer dress, animated animal or Christmas puppets, music and copious amounts of glitter. Many of the windows take almost a year to design and create, continuing a tradition that has been shaping the look of New York for several decades. Perhaps the most famous windows are Bergdorf Goodman’s, whose Christmas window design process is shown in the 2013 documentary Scatter My Ashes at Bergdorf’s and which were first created in the early 20th century. David Hoey, Bergdorf’s window dresser, explained that the 1930s windows were often surrealist, while the 1940s windows were patriotic and 1950 windows elegant. The spectacle shown in today’s windows did not occur until the mid-1970s.
This year’s Christmas windows are not only breath-taking and full of Christmas joy and fantasy, but also show great variety in themes and look. Perhaps the most clearly dedicated to Christmas, Macy’s windows are created around the theme of Believe by designer Roya Sullivan and encourage the viewer to believe in the magic of the holiday season. Similar to Macy’s window, Lord & Taylor’s 79th Christmas windows feature no products sold by the store and rather focus on creating an Enchanted Forest fantasy through animated animals. To engulf the viewer into the Christmas fauna fantasy, Lord & Taylor’s display includes an extension of the front of the store covered in leaves and lights and squirrel puppets.
Saks Fifth Avenue took sweetness in a more literal sense with displays on Land of 1000 Delights and The Nutcracker Sweet. The Land of 1000 Delights dedicates each window to a particular designer whose work is surrounded by oversized sweets. The Nutcracker Sweet, inspired by Tchaikovsky’s The Nutcracker, shows different animated scenes of the ballet’s characters in a landscape dominated by sweets. Bergdorf Goodman’s theme for the windows is unrelated to Christmas, instead favouring Destination Extraordinary. The all-green windows are inspired by nature, travel and the Natural History Museum and feature expensive designer dress in exotic fantasy locations.
The New York Christmas windows are on display until just after New Year.