Tag Archives: New York World Fair 1939

Dissertation Discussion: Leah

Title

 My working title is La Mode revee and the New York World Fair, 1939

What prompted you to choose this subject? 

I can’t quite remember how, but somehow in the course of research I stumbled across Marcel L’Herbier’s short film La Mode revee (1939), which was produced to promote Parisian couture at the New York World Fair in 1939.

Not only does the film make for fun viewing (the plot involves figures from Antoine Watteau’s painting, Pilgrimage to Cythera (1717), coming to life, escaping from the Louvre and going shopping in the top Paris couturiers), but its themes chimed directly with my own interests. I plan to explore the film in relation to the 1939 New York World Fair and questions concerning the temporality of fashion. Marcel L’Herbier is a fascinating director and one who deserves much more critical exploration and recognition.

Photo Caption: Still from La Mode revee (1939) by Marcel L’Herbier. Watteau’s painted beauties escape from their frame to go shopping in Paris’ finest couture establishments!
Photo Caption: Still from La Mode revee (1939) by Marcel L’Herbier. Watteau’s painted beauties escape from their frame to go shopping in Paris’ finest couture establishments!

Most inspiring research find so far? 

A few weeks ago I took a short study trip to Paris. In the archives at the Bibliotheque nationale de France I found some of the documents relating to the production of La Mode revee. I haven’t seen them referred to anywhere else and I didn’t unearth them until a couple of days in, so it felt like a very satisfying find! Plus, exploring new libraries is always inspiring.

Favourite place to work? 

I can be found most days in the British Library. They have (nearly!) all the books and you don’t even have to look for them on the shelves. Once you’ve ordered the book you want online the kindly librarians do all the legwork for you, so all you have to do is pick it up from the counter. That’s a win win in my opinion.