Although my aunt coincidentally just spoke of ‘edible colour’ in terms of bento lunches and not the Fashion Institute of Technology, that would be taking The Museum at FIT’s current special exhibit, a survey of pink fashion spanning three centuries, to its (il)logical conclusion.

I used to rip handfuls of petals off my grandmother’s roses, because I didn’t know what else to do with the colour and, in batik class, drenched a handkerchief in what looked like pink blood well beyond the purpose of saturation. More recently, Elle Beauty’s lipstick smash videos and their muted clacks, scrapes and smears have satisfied… something, with form and purpose seemingly destroyed to become pure, shapeless colour. And so, Maison Schiaparelli’s fall 2015-16 silk chiffon gown, a pillar of ‘Shocking Pink’, inspires a familiar urge: visual obsession manifested as base, physical desire – ‘I want to eat it,’ I texted my aunt. ‘I want to rip it.’

This Schiaparelli figures amongst approximately 80 ensembles recounting ‘Pink: The History of a Punk, Pretty, Powerful Color’, from dresses that look like Ladurée pastries to suits that look like rag doll fetish-wear. ‘Pink’ spotlights one of the most auratic of features, literally – the clothing glows under the effects of lighting and black background – and figuratively. With its history of elevation, commodification, codification and reclamation, the colour evokes seemingly endless ideas: youth, gender, queerness, class, modernity, imagination and fashionability.

The anteroom presents a brief overview of pink that one might expect: a chronological display of a stereotypically feminine colour beginning with an 1857 taffeta dress in watermelon and ending with the business suit of the 1980s and ’90s. If the main gallery doesn’t subvert this initial presentation, it certainly nuances and elasticises it, grouping ensembles thematically to tell a different story: a story of an elegant, ungendered colour that emerged from nameless indifference in the 18th century to paint the French royal court – despite pink dyes being used in China, Japan and India for much longer – before its 19th century feminisation; a colour to be reclaimed in excessive/transgressive displays of fantastic (sarcastic?) femininity.

‘Pink’ cites colour historian Michel Pastoureau to clarify that, despite overwhelming associations, ‘there is no transnational truth to colour perception.’ It’s strange that reflections of light with no inherent truth or physical body can drive trends, enchant or repulse generations, and make me feel so viscerally. The clothing’s object-ness, reinforced by how invitingly tactile some of the ensembles are – the silk ruffles of Paquin’s 1897 chiffon evening cape, or the bubblegum pleather ones of Comme des Garçons’ 2016 ‘18th-Century Punk’ – combines with the intensity of the colour to suggest you can hold the pink, know and consume and be consumed by it.

Pink is on point as colour and exhibition subject, all-inclusively staining book jackets, home décor, and men’s wellness campaigns as of late. Its prevalence, and the increasingly broken gender codes thereof, means today’s pink both continues to attract and loses its bite.

Though I still want to bite it.

‘Pink: The History of a Punk, Pretty, Powerful Color‘ is on view at The Museum of FIT until January 5, 2019.

All photos taken by the author.