Tag Archives: Ward

Megan Stevenson: Reflections on ‘Imagination Dead Imagine’

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The photograph of ‘Imagination Dead Imagine’ is black and white. The artwork consists of 8 small rectangular mirrors, the type that wouldn’t look out of place hung above a bathroom sink, attached to the wall in a horizontal line. The wall surrounding the mirrors is completely blank. We can see reflections in some of the mirrors of what appear to be the doors into the room and the corner of another artwork. There is no reflection of the camera or photographer. There are no people in the photograph, either viewing the mirrors or reflected in them.
‘Imagination Dead Imagine’, David Ward, Whitechapel Gallery (exhibited), London, England, 1991. Negative number: A92/657. The Courtauld Institute of Art. http://www.artandarchitecture.org.uk/images/conway/25ceb873.html

In the Conway library’s photographic collection there is a photograph of an artwork titled ‘Imagination Dead Imagine’, taken in the Whitechapel Gallery in 1991. The artwork is by David Ward, a contemporary artist (born 1951) whose works include installation, photography, light, and sound pieces.

The piece consists of eight small rectangular mirrors, the type that wouldn’t look out of place hung above a bathroom sink, attached to the wall in a horizontal line. In the black and white photograph we can see reflections in some of the mirrors of what appear to be the doors into the room and the corner of another artwork. There are no people in the photograph, either viewing the mirrors or reflected in them. It must have taken a lot of thought and positioning for the photographer to capture an image of the mirrors without also photographing their own reflection.

The title is unusual: Imagination Dead Imagine. This is also the title of a short prose text by Samuel Beckett published in 1965. In this, Beckett uses imagination to explore imagination itself. He questions what the limits of an artist’s imagination are, and how these limits could be accessed.

By attaching a series of mirrors to a wall, Ward also seems to be questioning the viewer: what are the limits of an artist’s imagination?

In an art gallery it is expected that the viewer will examine pieces that interest them and look closely at work created by artists. Ward subverts this expectation, instead presenting the audience with themselves and their surroundings. They are the art. As the room constantly changes, with people moving in and out, so do the images that the mirrors reveal.

By ensuring the art reflects its surroundings, Ward cannot fully imagine what this artwork will look like before it is in situ. It exists outside of his control.

However, within a photograph the viewer’s experience of the artwork changes dramatically from that experienced in the gallery.

Because of the fixed nature of a photo, we are unable to interact with the piece, to see ourselves jumping from mirror to mirror as we walk across the room, or to see our changing surroundings reflected opposite us. Therefore, we are unable to see the artwork as it would have existed.

For all its attempts to preserve the artwork, the photograph is, in many ways, doomed to fail. As soon as the mirrors become frozen on film, they become unable to fulfil their purpose. They cannot reflect the viewer of the photograph. Through this image, we see the mirrors in a way we were never meant to, we see them without seeing ourselves.

Although our experience of the artwork shifts when it is viewed through a photograph rather than in person, there is some continuity between the formats.

The artwork remains a product of its surroundings, the surroundings just happen to have been selectively chosen by the photographer. The photographer is a collaborator in the creation of the artwork. It is not our own position, perspective and surroundings that create the art we see reflected. Instead, we see through the eyes of a photographer, stood still for a moment in 1991.

To see the artwork without seeing any people reflected defies the nature of the mirrors. This ultimately pushes Imagination Dead Imagine even further in challenging the limits of the artist’s and viewers’ imagination. Although much of the experience of the artwork is lost when photographed, the questioning of imagination’s limits remains.


Megan Stevenson
Courtauld Connects Digitisation Oxford Micro-Internship Participant